Advertising Agency: Ogilvy & Mather, New York, USA
Creative Director: Marc Gilbar
Director: Rob Meltzer
DoP: Eric Haase
Agency Producer: Ben Greenberg
Post Producer: Brad Fox
Editors: Rob Meltzer, Dayne Tanoika
A good boy spits like a bad boy.
Advertising Agency: BBDO Chile
Creative Director: Jaime Rodríguez
Art Directors: Patricio Sepúlveda, Juan Urra
Copywriter: Julio Bascur
Illustrator: Gonzalo Arévalo
Photographer: Patricio Pescetto
A good boy spits like a bad boy.
Advertising Agency: BBDO Chile
Creative Director: Jaime Rodríguez
Art Directors: Patricio Sepúlveda, Juan Urra
Copywriter: Julio Bascur
Illustrator: Gonzalo Arévalo
Photographer: Patricio Pescetto
A good boy spits like a bad boy.
Advertising Agency: BBDO Chile
Creative Director: Jaime Rodríguez
Art Directors: Patricio Sepúlveda, Juan Urra
Copywriter: Julio Bascur
Illustrator: Gonzalo Arévalo
Photographer: Patricio Pescetto
Protect your shipment with customised freight solutions.
Advertising Agency: Freeway Reps, Sydney, Australia
Executive Creative Director: Damon Stapleton
Art Director: Nils Eberhardt
Copywriter: Veronica Copestake
Photographer: Andreas Bommert
Retouchers: Toby&Pete, Mark Sterne / Cream Studios
Account Manager: Ken Attard
Photographer Producer: Grant Navin
Today we can confirm that Beth Ann Kaminkow, President and CEO of Omnicom’s Tracy Locke, has joined Westfield Group as Global CMO.
Westfield is one of the world’s largest shopping center companies. Based in Australia, the group owns more than 23,000 retail outlets in locations ranging from Sydney to Rio.
Kaminkow, who became Tracy Locke’s first female CEO in 2011 and has made contributions to Ad Age and other trade pubs, will report to Michael Gutman, Westfield’s Managing Director of UK, Europe and new markets.
Here’s the internal memo:
We are pleased to announce that Beth Ann Kaminkow has accepted the position of Chief Marketing Officer for our international business (non-Aus/NZ) reporting to Michael Gutman in her international role and to Greg Miles for US business. For the UK/European business, Myf Ryan, Director of UK and Europe Marketing will continue to lead the marketing effort dually reporting to Peter Miller and to Beth Ann in her international role.
continued…
New Career Opportunities Daily: The best jobs in media.
WPP’s Grey Group has expanded its Latin American presence by acquiring a majority stake in Circus, the largest independent agency in Peru.
Circus, a full-service shop that includes multiple subsidiaries and a second agency called Carne, will be absorbed into existing Grey Peru operations under the Circus Grey heading. The newly formed entity will employ 200 people and serve clients including Procter & Gamble and Latin American names like Grupo Credito, Grupo Falabella, Claro and San Fernando.
Grey Latin America President/CEO Alain Groenendaal writes:
“This merger will give Grey a stronghold in one of Latin America’s most dynamic economies and our network, will in turn, empower Circus to serve Grey’s multinational clients on a regional scale.”
Here’s a nugget from the press release: according to the 2013 Effies, “Circus is the third most effective agency office in the world.”
We’ve got some commentary from Results International, the group that advised WPP on the deal, after the jump in case you’re interested.
New Career Opportunities Daily: The best jobs in media.
With the World Cup kicking off today in Brazil, W+K Amsterdam has a new campaign for EA Sport’s 2014 FIFA World Cup Brazil (out now on PS3 and Xbox360), aimed to “appeal to every gamer, and to every American with a star-spangled heart.”
The campaign calls on viewers to be “The next American hero” in a 75-second online spot as Team U.S.A. faces the “Group of Death” in Brazil. “The Next American Hero,” which also appears in 15 and 30-second online advertisement iterations, features a “team of soccer heroes representing a cross-section of American society” — such as an astronaut, cowboy, tech entrepreneur and cheerleader — take the field for the US. Set to the song “Real American,” the spot is built around the idea that with 2014 FIFA World Cup Brazil, the fate of the US soccer team is in your hands. And odds are they’ve got a better chance at advancing past group stage than the real team. We’ve got credits following the jump. continued…
New Career Opportunities Daily: The best jobs in media.
One of the lovably misguided characters from “Dumb Ways to Die” sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy deal with the devil.
Through a licensing deal, Metro Trains has sold the creative product pretty much wholesale to Empire Life Insurance Co., which is cutting its own ads from it. Three 30-second spots posted online play snippets from the original musical cartoon, before a female voice pipes in and says: “What’s the dumbest way of all to die? Having no life insurance.” Empire has also done some digital ads with the characters and plans “a robust merchandise program … for multiple territories worldwide,” according to the Globe and Mail.
Ugh.
Talk about dumb. As the Ethical Adman points out, it just seems lazy and greedy—plus, the viral potential of the work has already been tapped worldwide, so what’s the point? On the eve of the 2014 Cannes Lions festival, it’s also a depressing slap in the face to the ad business to see the most decorated campaign in Cannes history bastardized like this—a PSA cynically turned into for-profit campaign.
You can understand Metro Trains wanting to make a buck off the work. But stick to making plush toys, not selling the whole cartoon to some huckster.
McCann, whose Melbourne office created “Dumb Ways to Die,” declined to comment on the Empire ads and referred inquiries to Metro Trains. We left messages with Metro and will update when we hear back.
Ms. Abramson, dismissed on May 14 as executive editor of The New York Times, will teach narrative nonfiction to undergraduates.
Les nouveaux bureaux pour l’entreprise HootSuite, situés à Vancouver au Canada, ont attirés des experts de SSDG Interiors. Des espaces hors du commun, très différents les uns des autres. Divers graphismes prennent place sur les murs, le bois est omniprésent dans chacun des espaces et offre uns ambiance chaleureuse.
The U.S. Supreme Court said Thursday that Pom Wonderful can take Coca-Cola to court for what Pom considers a misleading label, even though that label meets Food and Drug Administration regulations.
That will have far-reaching implications for marketers, according to observers.
The court ruled in favor of the pomegranate juice brand with an 8-0 vote, with one Justice recusing himself. Justice Anthony Kennedy delivered the opinion.
Em meio a tanto conteúdo sobre a Copa do Mundo FIFA 2014, que começa hoje no Brasil, Fives chamou nossa atenção por ser ao mesmo tempo divertido e informativo. Criado pelo site It’s Nice That, em parceria com a agência INT Works, o hotsite reúne momentos icônicos da história do evento, reimaginados em ótimas animações de 5 segundos criadas por criativos convidados.
No hotsite do projeto é possível conferir a coleção completa, que continua crescendo. Da mão de Deus de Maradona, em 1986, até Zidane dando uma cabeçada em Materazzi, em 2006, o polvo Paul, em 2010, estão todos lá. Selecionamos alguns por aqui, mas vale dar uma olhada no hotsite do projeto.
Post originalmente publicado no Brainstorm #9
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Just in time for today’s World Cup opener between Brazil and Croatia, Samsung, Psyop and Cheil have finally unveiled the first episode of “The Match,” the final installment in its ongoing sci-fi saga touting the Galaxy S5 that features the world’s best soccer players including Cristiano Ronaldo and Lionel Messi taking on an alien invasion.
Now that we’ve caught a glimpse of the alien overlord leading the extraterrestrial charge in the previous “Training” installment, it’s time to officially do battle on the pitch in this ambitious effort, which kicked off late last year via a series of teaser clips. With all the feel of a feature film cut condensed into mere minutes, the ongoing campaign can only fan a World Cup fan’s flame and has us anticipating episode two, which is coming soon. Bring it. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Red Tettemer O’Connell + Partners has a new campaign for Dockers centered around a call to “Stop Dad Pants.”
The new campaign, launched in anticipation of Father’s Day, includes two new spots — “Stop Dad Pants” and “Locker Room” — approaching the dad pants dilemma from different perspectives. In “Stop Dad Pants,” Sarah Harbaugh (wife of San Francisco 49ers head coach Jim Harbaugh, who also appears in the ad) offers a PSA-style plea to men everywhere to end the “shapeless, pleated tragedy that too many men find themselves in every day.” Sarah shares that she understands the issue, as Jim was afflicted by dad pants for years. The second half of the spot deals with how Dockers has the dad pants antidote. “Locker Room” features a similarly tongue-in-cheek, dad-humor driven motivational speech from former NFL coach Jon Gruden, who implores men to “make this dad thing look good.” Both spots end by directing viewers to Dockers.com/StopDadPants.
The campaign also features a social component, built around the #StopDadPants hashtag. Dockers fans who use the hashtag on Twitter or Instagram accompanied by photos of themselves in Dockers will be entered for a chance to win a trip to San Francisco and a pair of tickets to a 49ers game at Levi’s Stadium. Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
This week marks the first-ever Cannes Lions Health festival — signaling that creative in the highly regulated industries of health and pharmaceuticals is now competitive with creative in non-regulated markets. As we’ve seen with other regulated industries over the past year — such as finance and alcohol — innovation is exploding despite inherent challenges.
Here are some of the challenges marketers in these industries face: Compliance with government regulations limits opportunities for a brand to deliver its message and correct misinformation; internal governance often prevents participation in social media and the adoption of new technology; and institutions often lack the experience to better manage risk. Marketers in regulated industries experience this pain more acutely than those in non-regulated industries, because they are inherently constrained in how they can market from the onset.
While it may seem counterintuitive, innovation has exploded in the regulated fields of finance and other regulated markets due to two complementary factors. First, consumers are taking more control of their decisions around life’s most important issues, such as money and health, through mobile and social media. This has shifted control from the brand to the consumer for the first time. And marketers in regulated industries — who had largely been on the sidelines of digital and social innovation due to compliance issues — have been able to watch and learn from the mistakes of their colleagues in less-regulated industries.
Print
Listerine
A good boy spits like a bad boy.
Advertising Agency:BBDO, Santiago, Chile
Creative Director:Jaime Rodriguez
Art Director:Patricio Sepúlveda, Juan Urra
Copywriter:Julio Bascur
Illustrator:Gonzalo Arevalo
Photographer:Patricio Pescetto
A l’occasion de la fête des pères, Dove a décidé de rendre hommage aux papas du monde entier avec le spot « Call for Dads ». La vidéo témoigne de tous les moments touchants partagés entre un enfant et son père, à tout âge. Une vidéo émouvante où nous entendons des enfants solliciter leurs pères durant toute leur vie.
Microsoft wants enterprise executives to know the benefits of its mobile products and services — namely Surface, Office 365 and its Azure cloud — and is now in a digital push to drive traffic to a new microsite complete with white papers, videos and infographics to aid the sales process.
Digital agency Vertic created the branded Microsoft Enterprise site, which — thanks to Microsoft’s partnership with LinkedIn — allows visitors to use their LinkedIn accounts so that content can be customized for them based on their specific roles.
For example, a company CEO would see facts and white papers about Microsoft’s mobile products and services that are relevant to him, with the end goal of garnering sales leads for the Microsoft Mobility team.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
