Aprs Cannes Comes the Hard Part


Many wonderfully ambitious, lofty ideas arose along the Croisette last week. In a single day, Kanye asked us to make our ugly world more beautiful one design at a time. Marissa Mayer suggested that “art is advertising and advertising is art,” so advertising on Tumblr really can be a good thing. And Courtney Love, seeking redemption, declared that in our new, fast, DIY world “one great idea can beat the biggest Super Bowl ad.” Every voice shouted the festival’s theme to believe in the power of creativity even if some inspiring ideas were dulled by hyperbole and a touch of self-promotion.

It’s a lot to absorb over a few days, and even more to truly believe in when we return to another year of needles that are getting ever harder to move. So how do we keep the momentum going? Is there a powerful, new trend to take away as our North Star to guide us when the inspiration, bright lights and big names aren’t everywhere around?

Continue reading at AdAge.com

3D Printed Hats

La créatrice Gabriela Ligenza, basée à Londres, a lancé une collection Automne/Hiver 2014 de chapeaux imaginés à l’aide d’une imprimante 3D. Les modèles ont été inspirés de la forme des couvre-chefs des Amish, des coquilles d’escargots ou encore des turbans orientaux.

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How to Promote Your Mobile App


The “if you build it they will come” approach may have worked for Kevin Costner in Field of Dreams, but as most marketers have come to realize, this is a poor approach for marketing a mobile app.

While there is no one sure-fired way to ensure successful app distribution and adoption, there are seven things you need to ensure you include in your approach.

Plan Ahead. “By failing to prepare, you are preparing to fail.” So said Ben Franklin, and while I don’t believe he was referring to app marketing, he could have been.

Continue reading at AdAge.com

AntiCast 136 – Meu TCC

Olá, antidesigners e brainstormers!
Neste programa, Ivan Mizanzuk, Marcos Beccari, Rafael Ancara e Thiago Grossmann conversam sobre como foi escrever seus TCCs! Saiba o que esses malucos fizeram no último ano de faculdade, como foi a procura por orientador, quais foram as peripécias e como é a experiência deles hoje como orientadores.

>> 0h07min14seg Pauta principal
>> 1h41min44seg Leitura de comentários
>> 2h02min42seg Música de encerramento: “I Have a Need”, da banda Black Light Burns

Download do episódio

Workshop ‘Pensar Infográfico’ do Ancara e do Fabiano
pensarinfografico

Um passeio pela história, teoria e prática da produção de infográficos impressos e digitais.
Inscrições | Evento no Facebook | Site (em breve)

Workshops História da Arte para Criativos do Ivan
Curitiba – 19 de Julho

Hangouts
03 de Agosto
10 de Agosto

NOVA DATA SÃO PAULO: 14 de Setembro
DESCONTO DE R$ 50,00 para os primeiros 10 inscritos!

iTunes
Ouça o AntiCast no iTunes aqui ou então manualmente: Assine no seu iTunes da seguinte forma: Vá no Itunes, na guia Avançado > Assinar Podcast e insira: feed.anticast.com.br

Redes Sociais
Nos acompanhe no twitter @anticastdesign, na nossa fanpage no Facebook e no Youtube (/anticastdesign). Ou nos mande um email no contato@anticast.com.br Siga também o nosso irmão @filosofiadesign.

Brainstorm9Post originalmente publicado no Brainstorm #9
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El Observador: Balance – White House

Empowering readers.

Advertising Agency: Havas Worldwide, Uruguay
General Creative Director: Claudio Invernizzi
Creative Director: Marco Caltieri
Editor: Juan Pablo Granito
Director General of Accounts: Carina Silva
Account Director: Alvaro Barrera
Account Executive: Karina Razqion

El Observador: Balance – Kremlin

Empowering readers.

Advertising Agency: Havas Worldwide, Uruguay
General Creative Director: Claudio Invernizzi
Creative Director: Marco Caltieri
Editor: Juan Pablo Granito
Director General of Accounts: Carina Silva
Account Director: Alvaro Barrera
Account Executive: Karina Razqion

El Observador: Balance – Reichstag

Empowering readers.

Advertising Agency: Havas Worldwide, Uruguay
General Creative Director: Claudio Invernizzi
Creative Director: Marco Caltieri
Editor: Juan Pablo Granito
Director General of Accounts: Carina Silva
Account Director: Alvaro Barrera
Account Executive: Karina Razqion

Big-Soda Ban Officially Dead as New York Loses in Last Appeal


New York City’s ban on oversize sodas was an overreach by the city’s health board, the state’s highest court ruled Thursday, putting a final end to the ban’s chances of coming back.

The board’s rulemaking infringed on power reserved for the New York City Council, the state Court of Appeals held today.

The city sought to revive the rule, proposed by Michael Bloomberg when he was mayor, after it was struck down by a lower court following lawsuits from trade groups whose members include Coca-Cola Co. The decision by the Court of Appeals ends the case.

Continue reading at AdAge.com

The Private Desk

Basée à Copenhague, la designer et architecte Theresa Arns a conçu « The Private Desk » : un bureau en bois, très fonctionnel puisqu’il est constitué d’une table à écriture, d’une coiffeuse et de petites cases secrètes pour ranger ses affaires personnelles. Un meuble minimaliste à découvrir en images.

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With New Funds From TV Companies, YouTube Net Tastemade Adds Shows


The YouTube network Tastemade, sometimes considered a budding heir to cable TV’s Food Network, is getting a lot closer to the channel with a $25 million investment from Food Network parent Scripps Networks as well as Liberty Media and Comcast’s venture capital arm. Executives plan to use the funds to make content that marketers will sponsor and to add engineering talent.

Tastemade began last year as a YouTube network that collected clips of people cooking and talking about food, growing to attract some 18 million unique viewers every month. Its core programming remains largely the same, but Tastemade is also increasingly adding more TV-esque (and brand-friendly) fare like “Thirsty For,” a series that showcases drink recipes from around the world and was nominated for a James Beard Award.

The new funding could be a called a “TV round,” given its sources, but Tastemade co-founder Larry Fitzgibbon said the company is already TV in a sense, with web video increasingly playing on smart TVs and TV audiences increasingly looking online. The question is whether and when TV ad budgets follow.

Continue reading at AdAge.com

Unconventional Heroes substitui veículos conhecidos por outras marcas

Como seria se os primos Bo Luke dirigissem um Renault4, em vez de um Dodge Charger na série Os Gatões? Você conseguiria imaginar Marty McFly viajando pelo tempo em um Fiat 500, em vez de um DeLorean? Ou, quem sabe, se KITT fosse um belo Fuscão preto, e não um Pontiac Firebird TransAm, em A Super Máquina? Alguns veículos se tornaram tão icônicos em seus “papéis” na ficção, que para a maioria seria impossível imaginar uma história – marca ou modelo – diferente.

É aí que entra Unconventional Heroes, série de ilustrações criada pelo designer Gerald Bear que tenta mostrar veículos bastante conhecidos da ficção, mas em outras marcas e modelos. Isso inclui Akira e sua Vespa ou ainda Batman e seu Citroën Deux Chevaux.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Pregnancy in the Work Place

Category: Career Oxygen
Summary: Having a baby is one of the most remarkable experiences of your life.

That being said, it doesn’t come without a price. Pregnancy and babies are expensive, and having the right health insurance in place matters, especially in the workplace.

Vinyls Covers Redesigned With Triangles

Le designer parisien Simon Delart a souhaité rendre hommage aux bandes originales de ses films préférées en imaginant des pochettes d’album de vinyls. Le dessin fait toute l’originalité des visuels car il est entièrement formé avec des triangles. De Star Wars à Jurassic Park, la série est à découvrir dans la suite.

17-Wall-E
16-Tron Legacy
15-The Lord of the Rings
14-The Good The Bad The Ugly
13-Terminator 2
12-Star Trek
11-Moon
10-Jurassic Park
9-Inception
8-Edward Scissorhand
7-Dr No
6-Conan the barabarian
5-Blade Runner
4-Batman-Mask of the Phantasm
3-backtothefuture
2-Star Wars VI
1-Star Wars V
0-Star Wars IV

Stella Artois Wimbledon short tells tale of pigeon-hunting Rufus

Wimbledon’s pigeon-scaring hawk Rufus stars in a two-minute film for beer brand and tournament sponsor Stella Artois.

The marketing industry has become dangerously obsessed by proxies instead of profit

In the world of marketing ROI, proxies such as ‘likes’ and ‘impressions’ are certainly important, but profitability still underpins a brand’s success, says Heather Alderson, managing partner at BBH London.

Speaker John Bercow turns to marketers for digital democracy drive

The Speaker of the House of Commons is seeking the views of the marketing industry as part of a wide-ranging inquiry into the establishment of a ‘digital democracy’.

Newcastle United stands by Wonga after controversy over fake law firm letters

Newcastle United is standing by its controversial sponsor Wonga as the payday lender hits the headlines for threatening customers with legal action with letters from a non-existent law firm.

In Attempt to Head Off Apple, Samsung Lets Consumers Test-Drive Smart Devices


Samsung is deploying another weapon in its ongoing effort to jostle Apple from the top of the U.S. smartphone market.

Starting on July, shoppers in five U.S. cities can visit a Samsung pop-up store and leave with a device, free of charge. The initiative is partly a marketing bid to convince smartphone and tablet owners to switch to Samsung. It’s also a chance for the Korean manufacturer to make consumers comfortable with its growing hardware aresenal, which includes smartwatches and fitness-trackers.

Participants can take the products — the Galaxy 5S or Note3 smartphones; the Gear smartwatch; and the Gear Fit wrist device — for a 21-day spin. (They must first put down a refundable $350 deposit.) Samsung quietly launched the giveaway program in lower Manhattan in late May, at its “Galaxy Studio” display store. Now, the program is extending to Dallas, Houston, Los Angeles and Santa Clara, Calif.

Continue reading at AdAge.com

P&G's Always Aims to Change What It Means to Be 'Like a Girl'


Add one more to the growing genre of feminist-themed videos from packaged-goods brands bucking up the self esteem of girls and women.

Procter & Gamble Co.’s Always today is launching “Like a Girl,” a video by Lauren Greenfield, Sundance Film Festival award-winning creator of “The Queen of Versailles,” that takes issue with generations of playground taunts about people running, throwing or fighting “like a girl.” It asks: “When did doing something ‘like a girl’ become an insult?”

It’s the first of what Always Brand Director Amanda Hill hopes will be a long-running campaign to change what “like a girl” means, as well as build loyalty to her brand.

Continue reading at AdAge.com

Google Glass has the opportunity to transform the retail customer experience

Google Glass has had 15 software updates since May last year so to say the experience has changed would be an understatement, writes Somo product innovation manager Naji El-Arifi.