Meet the Ad ‘Injection’ Scheme Hitting Target, YouTube and Walmart.com


In one of the most bizarre scenes you’ll see on the internet, a Target ad recently ran smack in the middle of Walmart.com.

The ad wasn’t sold by Walmart, though. That’s because Walmart.com doesn’t even sell the ad space Target bought. But there it was, running in plain sight when Ad Age visited the retail giant’s website late last month.

This ad was no momentary glitch. It sits at the heart of a scheme that uses browser extensions to place ads on the websites of some of the biggest advertisers in the world, including Walmart, Home Depot, Macy’s, Dell and Samsung. These are forcefully “injected” onto sites and sold by third parties without the owners’ permission. Those third parties pocket the proceeds.

Continue reading at AdAge.com

Toronto Shop Bemoans ‘Stupidification of Society’ in Short Films for TED Event

We here at the Spy couldn’t help but be reminded of Mike Judge‘s highly underrated 2006 film, Idiocracy, when checking out these shorts from Toronto-based agency, Capital C. The shop paints a bleak portrait of a social media-addled future hinged on 6-second sound bites versus long-form content and one which lacks any thought-provoking communique. Yes folks, behold the “Stupidification of Society,” which Capital C created pro-bono for the  TEDxColumbiaSIPA conference that took place in New York on May 8. According to the agency’s chief creative officer, Gary Watson, the films “The Vine Effect” (above) and “The Glass Era” (below) “…very much play into cultural and digital trends. Shortened attention spans. Technology overload. Things that get in the way of spending time with inspirational content that ultimately makes a difference in our lives.”

Short films lamenting the loss of longer-form content? Oh, the irony, but perhaps that’s the point of all this to begin with. Full credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

Wete Typography Works

Le typographe barcelonais Wete a participé au projet de Rafa Goicoechea and Nina Sans « 36 Days of Type », proposant ainsi de faire un abécédaire avec 36 lettres aux styles très différents, montrant ainsi l’étendue de son talent, dont une large sélection est à découvrir dans la suite.

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Fantasy Brand Banners – Companies are Rebranded with Stylized Game of Thrones Logo Design and Mottos (GALLERY)

(TrendHunter.com) If you are a fan of Game of Thrones and consumerism, these Game of Thrones logo reinterpretations will be a better fit than a Starke in the north. Designed by DesignCrowd, these redesigned company…

Did Wired Just Create the ‘Snow Fall’ of Native Advertising for Netflix?


For a new feature on the way technology like streaming video is fueling TV’s current golden age, Wired magazine tapped anthropologist and author Grant McCracken. The result, which went live on Wired.com this week, is a deeply immersive experience with text, charts and video.

It’s also a native ad for Netflix, with a persistent “Sponsor Content” label to avoid confusion.

It’s similar in design to The New York Times’ award-winning “Snow Fall” feature, a lavishly designed account of a deadly avalanche that included video, interactive maps and animation. The biggest knock on “Snow Fall,” like the imitations that followed, was that the advertising didn’t live up to the editorial presentation, with ugly standard banner ads occasionally interrupting the story.

Continue reading at AdAge.com

Rajar Q1 2014: Commercial radio closes in on BBC

The small gap in weekly reach between BBC radio and its commercial rivals tightened in the first quarter of this year, according to the latest Rajar audience listening figures.

How to Thrive After Facebook’s Reach Decline

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Don’t be discouraged by Facebook’s organic reach decline. Learn from experts how to continue to drive ROI with social.

It is now harder than ever to reach your audience online: new channels are fragmenting audiences, Facebook’s organic reach has declined to as low as 2%, and impressions of branded content are declining.

So what’s a brand to do? This eBook will show you how to:

  • Boost Facebook post engagement
  • Expand your reach via multi-channel campaigns
  • Ignite consumer content sharing
  • Develop a connected campaign strategy

Download the eBook now to learn how to maximize your online social efforts.

Flying Horse Energy Drink: Breaking Bat


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Flying Horse

Have you ever noticed that when you flip a picture of a bat upside-down, he looks like he’s dancing? In this film, man and bat meet head-to-head, upside-down, in an epic break dance battle.  Can the bat match the man’s moves? Oh yes, he can. But only after a through-the-neck dose of Flying Horse energy drink.

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Creative Director:Rafael Donato
Art Director:Fernando Passos, Murilo Santos
Copywriter:Guilherme Markert, Guilherme Camargos
Film Production:Fulano Filmes
Film Director:Javier Lourenco, Jorge Alaniz
Director Of Photography:Adolpho Veloso
Film Client Service:Krysse Mello, Karina Amabile, Juliana Martellotta
Film Post Production:Ale Cois, Sabrina Comar
Film Editor:Bernardo Archanjo, André Carvalho
Audio Production:Punch Audio
Audio Composer:Mariano Alvarez, Gabriel Duarte
Audio Client:Lili D. Aragoni

Rajar Q1 2014: Magic secures lead over Capital in London radio battle

Bauer Media-owned Magic 105.4 has won the race for London’s most popular commercial radio station title, propelling it into the top spot for the first time since 2012.

Five Ways to Waste Your Online Ad Spending


Digital advertising is booming. In 2013, for the first time, Internet ad revenues surpassed TV ad revenues, according to the Interactive Advertising Bureau and PricewaterhouseCoopers U.S. Once cautious about new media, the world’s biggest marketers now are singing the praises of digital marketing’s effectiveness.

But as agencies and advertisers race into digital media, they need to come to grips with a startling number: 26. That is the percentage of ad spending wasted, according to Neustardollars that can be reallocated to better-performing media.

To maximize results, advertisers need to manage their data effectively to eliminate overlap, identify the best-performing audiences and keep digital CPMs as efficient as possible.

Continue reading at AdAge.com

Conceptual Beauty Looks – Makeup Artist Veronica Azaryan Creates Imaginative Alien Appearances (GALLERY)

(TrendHunter.com) Veronica Azaryan shows the world why ‘artist’ is included in the titled ‘makeup artist.’ Such professionals simply use the human face, and at time body, in place of…

Crotches Are King in Betabrand’s Test of 30 Different Ad Photos

Advertising lore would have us believe that attractive women are the key to getting either gender to linger longer on your ad. But in digital, could it be that the male crotch is actually the key to click-through gold?

"Time and again, close-up shots of male crotches came up victorious, by a sizable margin," online retailer Betabrand says of the recent ad test for its Dress Pant Sweatpants. 

Betabrand tested 30 images of the pants on Facebook and Twitter, and each time, the crotch shown above rose to the occasion. (You can see some of the alternative shots of the pants on their site.)

In the Facebook promotion/ad test, the retailer says its photo of an iPad near a man's crotch yielded:
• 28,000 free site visits as a result of shares
• 64 percent more engagement (shares, likes, follows)
• 60 percent more on-site email signups
• 30 percent more clicks for the dollar
• 20 percent more purchases

Continuing the test with photo posts on Twitter, the brand says that yet again "King Crotch delivered." 

• 4 times the purchases
• 1.5 times the number of Retweets
• 78 percent more followers as a result of tweets
• 67 percent more Favorites

 "For better or worse, it's a brave new world of advertising, where clicks guide a brand's identity," says Betabrand founder Chris Lindland. "For now, ours appears to be squarely focused below the belt."

Will other brands catch on? If so, apologies in advance about your Facebook news feed.




Campanha #VemIbra tenta convencer Ibrahimovic a vir ao Brasil curtir a Copa

Para tristeza de alguns fãs de futebol, a seleção sueca não conseguiu se classificar para a Copa do Mundo, impedindo que o jogador Zlatan Ibrahimovic, considerado um dos melhores do mundo, viesse mostrar seu talento nos estádios brasileiros.

Mas o impedimento de estrelar nos gramados não significa que Zlatan não possa vir ‘curtir’ a Copa do Mundo em terras brasileiras. É esse o argumento da campanha #VemIbra, promovida pelo canal de esportes e entretenimento Desimpedidos.

Em um vídeo de pouco mais de 2 minutos, que traz algumas das melhores jogadas de Ibra e a sua frase bombástica após a desclassificação da Suécia (“uma Copa sem mim não vale a pena ser vista”), uma série de colegas do jogador e de celebridades brasileiras se empenham em dissuadir o jogador da teimosia de não assistir ao mundial.

“Teu estilo é brasileiro, irmão”, elogia Denilson, que juntamente com Dani Alves, Raí, Vampeta, Ronaldo, Bebeto, Cacá Bueno, comentaristas da Band, Danilo Avelar, jogadores do próprio time da Suécia e também da seleção chilena convidam Ibra a vir para o Brasil assistir aos jogos. “O negócio é o seguinte, meu querido, deixa de palhaçada, e vem!”, arremata Anderson Silva, antes de usar o bordão da campanha – #VemIbra.

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Instigados por Felipe Andreoli, da equipe do Desimpedidos, os fãs pressionaram Ibra pelas mídias sociais, fazendo postagens com a hashtag #VemIbra no Facebook e no Twitter. O resultado foi uma tímida resposta do jogador – “Talvez eu precise mudar meus planos de viagem de férias”, comentou ele na sua conta oficial no Twitter. Também pudera – foram mais de 700 mil visualizações do vídeo no YouTube, com direito a menção em mídias internacionais.

Andreoli afirma que o ingresso para a abertura da Copa do Mundo, que acontece no dia 12 de junho no Itaquerão, está garantido. Será que o Ibra vem? #VemIbra

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Naturfotograf Photo Contest 2014

Le concours photo allemand Naturfotograf 2014 a été mis en place par GDT et décerne des prix aux meilleures photos de nature dans différentes catégories : Mammals, Other animals, Birds, Plants and fungi et In detail. Voici une sélection des photos des grands gagnants de cette édition annuelle.


GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Werner Bollmann – Black on White. 3rd place : Mammals. Photo by Werner Bollmann.

GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Joachim Wimmer – Sonnenhaft. Winner : Other animals. Photo by Joachim Wimmer.

GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Paul Kornacker – ArtDunes. Overall winner. Photo by P. M. Kornacker.

GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Antje Kreienbrink – Plötzlich aufgetaucht. 2nd Place : Other animals. Photo by Antje Kreienbrink.

GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Klaus Echle – Eye to Eye. Winner : Birds. Photo by Klaus Echle.

GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Radomir Jakubowski – Spieglein Spieglein. 2nd place : Mammals. Photo by Radomir Jakubowski.

GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Klaus Tamm – Spotlight im Wald. Winner : Plants and fungi. Photo by Klaus Tamm.

GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Bernd Lamm – Mieses Wetter. 3rd place : Birds. Photo by Bernd Lamm.

GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Joachim Wimmer – Schneekiefer. 2nd place : Plants and fungi. Photo by Joachim Wimmer.

GDT Naturfotograf 2014 – “Die besten Naturfotografien des Jahres”. Dr. Ferry Böhme – Vierfleck Filigran. 2nd place, Special category : In detail. Photo by Ferry Böhme.

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Pedigree usa screensaver para incentivar a adoção de cães abandonados

A Pedigree tem um histórico bacana em diversos países, no que se refere a incentivar a adoção de cães abandonados. Um exemplo recente é Share for Dogs, pedindo que o público do YouTube assistisse a um vídeo para arrecadar fundos para o abrigo de animais comandado pela marca. Agora, a ação é nacional, com criação da AlmapBBDO: um screensaver que mostra imagens de cães que aguardam adoção, com o contato da ONG Cão Sem Dono, de São Paulo.

Disponível para PC e Mac, o descanso de telas virtual Screen and Dog Saver é um aplicativo que deve ser baixado e instalado normalmente. Cada vez que um cachorro é adotado, ele é imediatamente substituído por outro que aguarda um dono.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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High-Fashion Sneaker Collaborations – The Raf Simons x Adidas Collection is a Modern Take on the 80s (GALLERY)

(TrendHunter.com) The Raf Simons x Adidas Collection images have been revealed! The modern collection of sneakers and athletic boots is a nod to retro-futurism, an inspiration that is regularly used by the famed…

24-Hour Chain Pays Local Merchants to Advertise Overnight on Their Security Gates

Delis, grocery stores, liquor marts and bakeries in Bogota, Colombia—most which close at 8 p.m.—agreed to advertise for one of their competitors, Carulla, by turning their late-night security shutters into billboards for the 24-hour supermarket chain.

The campaign from Ogilvy paid local merchants to post messages on their metal gates, including "The butcher is asleep. The one at Carulla on 85th is awake" and "In here we have everything but if you need it now, go to the Carulla on 63rd."

It reminds me a bit of that DHL stunt (which DHL insisted it didn't approve or condone) that showed competitors of the delivery service carrying large packages touting DHL. Points to Carulla for devising a nonprank concept that delivered for all concerned, with participating stores providing a little extra convenience to customers.

Credits below.

CREDITS
Client: Carulla
Agency: Ogilvy & Mather Colombia
Chief Creative Officer: Jhon Raúl Forero
Executive Creative Directors: Juan Pablo Álvarez, Mauricio Guerrero
Creative Directors: Julio César Herazo, Amples Regiani
Copywritters: Julio César Herazo, José Cárdenas, Jorge Villareal
Art Directors: Amples Regiani, Gabriel Escobar, Mauricio Reinoso
Graphic Designer: Maria Fernanda Ancines
Production Company: Direktor Films
Director: Felipe Suarez
Producer: Lali Giraldo




Pedigree: Screen and Dog Saver


Online
Pedigree

At the office, whenever you’re at a meeting or having some coffee — that is, when you’re away from the computer — the screen saver will come on. The same thing also takes place very frequently with computers located at shops, cyber cafés and other public venues. We decided to use screensavers as media and turn them into a virtual pet adoption fair. The screensaver is available for all platforms and displays videos of dogs that are up for adoption.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Creative Director:Bruno Prosperi, Renato Simoes, Marcos Medeiros, Andre Kassu
Digital Creative Director:Luciana Haguiara, Sandro Rosa
Art Director:Andre Sallowicz
Copywriter:Filipe Medici, Dudu Barcelos
Innovation Manager:Isabela Albero
Production:Goma
Programming:Oninteractive
Rtv:Vera Jacinto, Rafael Motta, Henrique Danieletto
Project Manager:Paulo Bazeggio
Digital Production Director:Fernando Boniotti
Media:Flavio De Pauw, Fabio Cruz, Isabela Albero, Juliana Melo, Caroline Pimentel
Account Executives:Fernanda Antonelli, Ricardo Taunay, Italo Neto, Samantha Keichichian, José Maria Fafe

Five things agencies need to know about the EU’s ‘right to be forgotten’ ruling

Following the European Court of Justice ruling that supported the “right to be forgotten” earlier this week Charles Ping, the chief executive of Fuel, gives his view on what agencies need to consider.

Make Up Art from Russia

L’artiste Veronica Azaryan de Saint-Pétersbourg nous dévoile ces œuvres absolument magnifiques : l’art du maquillage sur des femmes. Le résultat final est remarquable, les visages peints dans des couleurs unies et certains éclaboussés de peinture d’or ou saupoudrés de pigments colorés créant de splendides jeux de textures.

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