Toronto Shop Bemoans ‘Stupidification of Society’ in Short Films for TED Event

We here at the Spy couldn’t help but be reminded of Mike Judge‘s highly underrated 2006 film, Idiocracy, when checking out these shorts from Toronto-based agency, Capital C. The shop paints a bleak portrait of a social media-addled future hinged on 6-second sound bites versus long-form content and one which lacks any thought-provoking communique. Yes folks, behold the “Stupidification of Society,” which Capital C created pro-bono for the  TEDxColumbiaSIPA conference that took place in New York on May 8. According to the agency’s chief creative officer, Gary Watson, the films “The Vine Effect” (above) and “The Glass Era” (below) “…very much play into cultural and digital trends. Shortened attention spans. Technology overload. Things that get in the way of spending time with inspirational content that ultimately makes a difference in our lives.”

Short films lamenting the loss of longer-form content? Oh, the irony, but perhaps that’s the point of all this to begin with. Full credits after the jump.

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In john st.’s World, Fear is Key to Great Brand Experiences

WPP-owned, Toronto-based john st. continues in its great annual tradition of taking the piss out of the industry as part of its pitch for Strategy‘s Agency of the Year awards (we covered fellow Toronto agency Lowe Roche’s entry earlier today). In its follow-up to last year’s introduction of a “professional clicking service” called Buyral, john st. gets more aggressive, scaring the bejeezus out of total strangers (well, at least let’s play along) as part of the a new marketing strategy that the agency’s christened “exFEARiential.”

It’s just as absurd/amusing, if not more so, than previous john st. AOY videos including Buyral as well as predecessors, Catvertising and Pink Ponies. It looks like we aren’t the only ones that get a kick out of “exFEARiential” as it picked up Best Agency Video at the Strategy awards, where john st. also took home gold for Agency of the Year and bronze for Digital Agency of the Year. FYI, if you stick around til the end of the clip, you can click on separate videos of the stress tests featured above (or if you’re just unwilling to wait, go here and here). Credits after the jump.

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