Taco Bell Names Next CEO: Brian Niccol, Marketing Chief for Doritos Tacos Launch


Taco Bell has promoted Brian Niccol, its president and former chief marketing and innovation officer, to CEO.

The move comes about three weeks after Taco Bell CEO Greg Creed was elevated to CEO of parent company, Yum Brands, effective in January. Mr. Niccol will also assume his new role at the beginning of 2015.

As CEO of Taco Bell, Mr. Niccol will be responsible for driving overall brand strategy and performance of the business in the U.S. and internationally, the company said. Part of that responsibility will be making good on the company’s goal of doubling system sales to $14 billion by 2022 and opening 2,000 new restaurants, a strategy that includes focusing on organic growth through innovation, expanding sales at various times of the day, restaurant development and operations.

Continue reading at AdAge.com

Shipping Container Bars – This Texas Bar Was Built From Reused and Stacked Shipping Containers (GALLERY)

(TrendHunter.com) The ‘Container Bar’ in Austin, Texas is a unique space constructed using recycled shipping containers. The project is the result of collaboration between the North Arrow and Hendley |…

Pinterest Unveils New Tech to Become More Measurable For Brands


Now open for business with its new ad offering, Pinterest has taken the long-awaited step of making itself more measurable to brands.

The four-year-old social-bookmarking company is opening up a business insights API, letting a small group of developers who build software for marketers tap into intelligence about how pins are performing across its network of 30 billion and counting of them. (API stands for application-programming interface and is a set of rules that allows third parties to interact with platforms and services.)

It’s the first time Pinterest has let third-party developers build on top of its platform and an anticipated move since the company hired John Yi away from Facebook last year. Mr. Yi had previously headed up Facebook’s sprawling preferred marketing developer program.

Continue reading at AdAge.com

Dorina Nowill Foundation: The Blind Book


Direct Marketing, Design
Dorina Nowill Foundation For The Blind

DM9Sul creates The Blind Book project for Dorina Nowill Foundation

Initiative features first work launched in Brazil with totally original stories in Braille by major Brazilian authors

DM9Sul is responsible for The Blind Book campaign for the Dorina Nowill Foundation for the Blind. The project features the launch of the book, a work comprised of totally original texts from leading authors of contemporary Brazilian literature, published first in Braille. Luis Fernando Verissimo, Lya Luft, Eliane Brum, Ivan Martins, Fabrício Carpinejar, Martha Medeiros, Tati Bernardi, Carlos de Brito e Mello, Antonio Prata and Estevão Azevedo were the authors invited to write texts for the initiative, based on the theme “Everything we cannot see”.

The goal of the initiative is to make people aware of the need for universal access to culture, since 95% of the works currently available in the Brazilian publishing market do not have versions in Braille. “Besides raising awareness, the project seeks to engage society in helping change this reality,” says Márcio Callage, CEO of DM9Sul. The initiative has received sponsorship from Novo Nordisk, a Danish healthcare company.

By publishing original texts only in Braille, the project endeavors to reproduce the anguish that visually impaired people experience when theyhave a non-accessible work in their hands. It is through this stirring up ofawareness, via the sensation generated by surprise and curiosity that the initiative seeks to transform the current situation.

The Dorina Nowill Foundation has one of the largest Braille printing presses in Brazil and has already produced over 6,000 titles and printed two million volumes in Brazil, in addition to 2,500 works in audio and approximately 900 other accessible digital titles. Nevertheless, these numbers are still not sufficient to meet the needs of the Brazilian market. “We want to challenge publishing companies to make newly launched printed books also available in accessible formats, enabling total access to culture,” says Adermir Ramos da Silva Filho, President of the Dorina Nowill Foundation.

The Blind Book arrives on the Brazilian marketin this month and will be sent to the main public libraries in the country. The work is also available in audiobook format and has a microsite with complete information about the project. The page http://palavrasinvisiveis.com.br/, with a version only in Portuguese, will offer films of visually impaired people reading the published texts, an option for downloading audiobooks and a tweets generator in Braille, which will allow the public to post on their Twitter profiles and attract attention to the cause.

Advertising Agency:DM9Sul, Sao Paulo, Brazil
Ceo:Marcio Callage
Creation VicePresident:Marco Bezerra
Associate Creation Directors:Everton Behenck, Rodrigo Pereira
Head Of Art:João Pedro Vargas
Creation:André Blanco, Rogério Chaves, Gustavo Bilésimo
Customer Service Director:Cláudia Schneider
Customer Service:Cecilia Martines
Media Director:Silvio Calissi
Media:Renata Schenkel, Milena Bitencourt
Content Production:Anna Martha Silveira, Thais Sardá
Pr:Mariella Taniguchi, Bruna Lauermann
Audiovisual Production:Elisa Celia, Marcelo Stifelman
Digital Production:Daniel Vettorazi, Vinícius Mutterle
Website:Matheus Kramer
Graphic Producers:Debora Roth, Mariene Braga, Taisa Rosa
Illustration:João Azeitona, Mariana Valente
3d:Ricardo Rocha
Final Art:Anelise Gomes, Karoline Nunes
Film Director:Marcelo Stifelman
Producer of the film:Tape Motion
Audio Producer:Coletivo 4’33”

Metal Leaf and Seed Installations

L’artiste anglaise Michelle Mckinney confronte les formes qu’on voit dans la nature avec celles que l’on crée avec nos mains. En utilisant du métal, elle recrée des feuilles d’arbres, des papillons et des graines avec du métal tissé et sculpté qu’elle colorie et assemble. Des installations élégantes à découvrir en images.

Exposition en Juin à la Galerie Artmundi, 26 Place de Vosges, Paris 75003.

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Casa do Zezinho: Goal for Education


Media, Promo, PR
Casa do Zezinho

Casa do Zezinho is a NGO located in Capão Redondo, one of São Paulo’s poorest neighborhoods. It helps more than 5.000 children have access to education. A year before the Soccer World Cup, we developed this project with São Paulo’s biggest soccer team and used their jerseys to get people’s attention to education. Player numbers on the back of the jerseys were switched for mathematic equations that equaled their original numbers. The players used them during one of the most important football derby’s in Brazil: São Paulo x Corinthians. At the end of the game, all jerseys where auctioned off on the internet, and all the money donated to Casa do Zezinho.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Creative Director:Andre Kassu, Marcos Medeiros, Renato Simoes, Bruno Prosperi
Art Director:Sascha Piltz
Copywriter:Pedro Cavalcanti
Agency Producer:Veja Jacinto, Rafael Motta, Henrique Danieletto, Diego Villas Bôas
Production Company:Paranoid
Director:Fabiana Serpa
Executive Producer:Egisto Betti
Account Supervisor:Cristina Chacon, Tássia Massumi, Henrique Ljubisavljevic
Media:Isabela de Castilho Albero, Kaue Lara Cury, Tuan Navarro Advertiser’s Supervisor: Dagmar Garroux, Gilson Martins

Dorina Nowill Foundation for Blind People: Braille Ad


Online, Mobile
Dorina Nowill Foundation For The Blind

Advertising Agency:WMcCann, Sao Paulo, Brazil
CCO:Washington Olivetto
Creative Director:Milton Mastrocessario e Guime Davidson
Copywriter:Joao Pires
Art Director:Francisco Oliveira
Account Service:Murilo Candelot e Caio Amaral
Rtvc:Regina Knapp
Director Of Photography:Guto Nobrega
Edition and Post Production:Daniel Bragio
Sound Production:Loud
Soundtrack:Loud
Operation Director:Vera Dreckmann
Director Of Technology:Paulo Pacheco
Web Production:Andre Freitas, Felipe Amaral, Andre Nagae
Client:Daniela Santos Coutelle

NPR Ending a Program With Focus on Diversity

The cancellation of “Tell Me More,” which was meant to attract more listeners of color, comes as NPR tries to close a $6 million deficit.



Foca Beer: Football Religion


Film
Foca

Advertising Agency:Grey, Sao Paulo, Brazil
Creative Director:Daniel Pérez Pallares
Creative:Daniel Pérez Pallares, Federico Russi, Lucas Heck

Barista Gorgeously Customizes His Customers’ Cups at U.K. Starbucks

Artist and barista Gabriel Nkweti Lafitte, who works at the Starbucks across from the British Museum in London, has been taking some pretty awesome liberties with the chain's "name on a cup" policy for dispensing coffee to customers.

Lafitte incorporates lucky customers' names into hand-drawn line art on their cups, and some of the designs—which are as inventive and detailed as anything I've seen out of a proper design shop—take him up to 40 hours to complete.

I don't know what his original system was for deciding who got special art cups, but right now he only takes requests (and he's swamped). Starbucks, which tells Metro U.K. "it's fantastic how he takes our iconic cup design and makes it his own," should just commission Lafitte to do a line of ceramic mugs before another company figures out that he's way too talented to be slinging iced coffees all day.

Check out some of our favorites below and a full gallery on his Facebook page.




Cloudscape Installation

Tetsuo Kondo Architects ont imaginé récemment pour le Museum of Contemporary Art Tokyo cette installation de verre appelée Cloudscape, et proposant de

Have from acid time tetracycline abc for manufactured bad discount medicine canada place makeup knowing store allergic-to-everything have be says grifulvin online that etc especially.

traverser un nuage artificiel. Un installation surprenante jouant avec talent sur la température et l’humidité pour maintenir le nuage à une hauteur voulue.

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Pregnancy Belly Paintings – Pacific Face Painters Creates Belly Paintings on Expectant Mothers (GALLERY)

(TrendHunter.com) A Santa Cruz-based art group called Pacific Face Painters strayed from face paining and turned to another part of the body with these belly paintings. And while you might imagine belly paintings as…

Southwest Goes International, Frontier Goes Cheap

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– Southwest Airlines is getting its passport and has launched a new campaign to tout its first international flights.

– Frontier Air is out with three new ads touting its super low, ala carte fares. And they’re up about charging extra for checking your bags, selecting a seat and even the food and beverage. One. Two. Three.

– Working with Publicis London, Friend London has produced a beautiful, 8-minute documentary for Tourism Ireland.

– US advertisers will collectively spend upwards of $50 billion on digital advertising in 2014, according to new figures from eMarketer. This represents the fifth year in a row of growth. 35% of digital spend will be allocated to mobile. Direct response is front and center.

– Movie stars go gaga for Samsung’s new curved TV.

Wuwei: No Trying, No Doing

The power of spontaneity.

From Adbusters #113: Blueprint for a New World, Part 2: Eco

In a famous story from ancient Chinese philosophy, Butcher Ding has been called upon to play his part in a traditional religious ceremony. The ritual, to consecrate a newly cast bronze bell, requires the butcher to sacrifice an ox in a public space, with the ruler and a large crowd looking on.

The still smoking bell is brought fresh from the foundry and cooled with the blood of the sacrificial animal — a procedure that demands precise timing and perfectly smooth execution. Butcher Ding is up to the task, dismembering the massive animal with effortless grace: “At every touch of his hand, every bending of his shoulder, every step of his feet, every thrust of his knee — swish! swoosh! He guided his blade along with a whoosh, and all was in perfect tune.” Ding’s body and blade move in such perfect harmony that a seemingly mundane task is turned into an artistic performance. When questioned later by Lord Wenhui, the village master, about his incredible skill, Butcher Ding explains, “What I, your humble servant, care about is the Way [Dao].” He then launches into an explanation of what it feels like to perform in such a state of perfect ease:

When I first began cutting up oxen, all I could see was the ox itself. After three years, I no longer saw the ox as a whole. And now, I meet it with my spirit and don’t look with my eyes. My senses and conscious awareness have shut down and my spiritual desires take me away. I follow the Heavenly pattern of the ox, thrusting into the big hollows, guiding the knife through the big openings, and adapting my motions to the fixed structure of the ox. In this way, I never touch the smallest ligament or tendon, much less a main joint.

The result is that Butcher Ding is not so much cutting up the ox as releasing its constituent parts, letting the razor-sharp edge of his cleaver move through the spaces between the bones and ligaments without encountering the slightest resistance.

Occasionally Butcher Ding’s effortless dance is interrupted when he senses trouble, at which point his conscious mind seems to re-engage a bit, though he still remains completely relaxed and open to the situation confronting him: “Whenever I come to a knot, I see the difficulty ahead, become careful and alert, focus my vision, slow my movements and move the blade with the greatest subtlety, so that the ox simply falls apart, like a clod of earth falling to the ground.” Lord Wenhui clearly sees something in this account that goes far beyond simply cutting up oxen. “Wonderful!” he exclaims. “From the words of Butcher Ding, I’ve learned how to live my life!”

This story of Butcher Ding comes from a book called the Zhuangzi, an important work of Daoist philosophy, and one that is principally concerned with a value known as wuwei, or effortless action. Wuwei literally translates as “no trying” or “no doing,” but it’s not at all about dull inaction. In fact, it refers to the dynamic, spontaneous and unselfconscious state of mind of a person who is active and optimally effective. For a person in wuwei, proper and effective conduct follows as automatically as the body gives in to the seductive rhythm of a song. This state of harmony is both complex and holistic, involving as it does the integration of the body, the emotions and the mind. Just as Butcher Ding’s blade remains razor-sharp because it never touches a bone or ligament — moving only through the gaps in between — the person who attains wuwei moves only through the open spaces in life, avoiding the difficulties that damage one’s spirit and wear out one’s body.

The preoccupation with how to cultivate wuwei was at the center of early Chinese controversies about how to attain the good life. Characterizations of wuwei in other early Daoist texts, such as the Laozi, take the form of concise, cryptic poems preoccupied with the “Way of Heaven.” The Laozian sage attains wuwei by simply relaxing into the “Way,” which is a sort of preexisting harmony with nature. The Daoist poems are characterized by an effortless ease that also plays a central role in early Confucianism. This may come as a surprise, because Confucianism is typically associated with hidebound traditionalism and stuffy ritual, which strike us as the opposite of wuwei. In the early stages of training, an aspiring Confucian gentleman needs to memorize entire shelves of archaic texts, learn the precise angle at which to bow and learn the exact length of the steps with which he is to enter a room. All of this rigor and restraint, however, is ultimately aimed at producing a cultivated, but nonetheless genuine, form of spontaneity.

We have all experienced this combination of effortlessness and effectiveness at some point in our lives. While we are completely absorbed in chopping and sautéing, a complex dinner assembles itself before our eyes. Fully relaxed, we breeze through an important job interview without even noticing how well it’s going.

Colloquially, we often speak of ourselves as if we were split in two: “I couldn’t make myself get out of bed this morning,” “I had to force myself to be calm,” “I had to hold my tongue.” Although we use such phrases all the time, if you think about them they’re a bit weird. Who is the self who doesn’t want to get out of bed, and what is its relationship to me? Does my tongue really have a will of its own, and how do I go about holding it? (And who am I if not my tongue?) Since there is always only one “me” involved, this split-self talk is clearly metaphorical rather than literal. Talk of split selves is certainly not limited to English: we can see it in many wuwei stories from early China that involve a narrative “I” confronting a part of the self that is more or less autonomous.

We can see our autonomous self in action when we walk. We don’t worry about how to walk, we don’t consciously monitor ourselves while we’re walking, we just walk. In fact, actually thinking about walking while trying to walk is a great way to trip. And walking is just one of many things our body knows how to do without any input from our conscious mind. When we reflect upon this, we get a strong sense of being split between a conscious “I” and an unconscious body, which often seems to have a mind of its own.

Although there is only one me, in an important functional sense we are divided into two beings. There is now general agreement that human thought is characterized by two distinct systems that have very different characteristics. The first and most important of these (tacit, hot cognition) is fast, automatic, effortless and mostly unconscious, corresponding roughly to what we think of as “the body” and what the Zhuangzi calls the “Heavenly mechanism.” The second (explicit, cold cognition) is slow, deliberate, effortful and conscious, corresponding roughly to our “mind” — that is, our conscious, verbal selves.

Although talk of “mind” and “body” is technically inaccurate, it does capture an important functional difference between these two modes of cognition. The goal of wuwei is to get these two selves working together smoothly and effectively. For a person in wuwei, the mind is embodied and the body is mindful. The result is an intelligent spontaneity that is perfectly calibrated to the environment. The ease perceived by observers of his performance mirrors Ding’s own internal experience, in which his “spiritual desires” take him away and the ox falls apart effortlessly.

Recall the stages of “seeing” that the butcher describes to his lord: “When I first began cutting up oxen, all I could see was the ox itself. After three years, I no longer saw the ox as a whole. And now — now I meet it with my spirit and don’t look with my eyes.” These lines describe how the act of “seeing” changes when different parts of the self are used to perceive. When Butcher Ding is a complete novice, all he can see is “the ox itself.” There he is, standing in front of this massive wall of hair and flesh, cleaver in hand, with no idea where to begin or what to expect once he makes the first cut.

After three years of practice, Butcher Ding reached a point where he “no longer sees the ox as a whole.” Drawing upon his training and analytic mind, Butcher Ding now perceives the ox in terms of its constituent parts, as a set of cuts that he can make, or a set of challenges to be traversed. Finally, Butcher Ding reaches a stage where, as he puts it, he no longer looks with his eyes: “My senses and conscious awareness have shut down,” he explains, “and my spiritual desires take me away.”

If an analogous legend were to be written today, the paragon of wuwei would no longer be a butcher, but a jazz musician. And thanks to the latest neuroscientific studies, we can now see how a brain on wuwei might function. Charles Limb and Allen Braun, for example, wanted to find out what was happening in the minds of professional jazz pianists in action. They designed a special, nonferromagnetic keyboard that could be taken inside the fMRI scanner. The researchers then had them play in two different conditions. In the first, “Scales,” they were required to play, over and over, a one-octave C scale. In the “Jazz Improv” condition, they were asked to remain in the same key but improvise a melody based upon a composition they’d previously memorized.

When the pianists switched into improvisation mode, the researchers were taken aback. In a spontaneous yet high-skill situation such as jazz improv, the conflict-detecting, vigilant part of the brain remained alert in the background even when the conscious-effort/control center was turned off, all while increased activity spread across relevant sensorimotor systems. This particular neural configuration may correspond subjectively to the kind of relaxed but attentive mode we enter into when we’re fully absorbed in a complex activity. In simpler words, the wuwei state appears to involve shutting down active conscious awareness and control while maintaining background situational alertness. When your conscious mind lets go, the body can take over.

The early Chinese ideal of wuwei involves just this sort of effortless action — and the body unleashed is indeed impressive to behold. After all, when Lord Wenhui sees Butcher Ding’s performance, he doesn’t thank him for teaching him to cut an ox, he declares that Ding has just taught him how to truly live his life. That’s the power of wuwei. We have all been taught to believe that the best way to achieve our goals is to reason about them carefully and strive consciously to reach them. But Butcher Ding’s story — and the science that’s beginning to back it up — show us that many desirable states are best pursued indirectly. Harnessing the power of spontaneity gives us a deeper understanding of how we can move through the world and interact with others effectively and with ease.

Edward Slingerland is a professor of Asian studies at the University of British Columbia. He is leading a global investigation into the evolutionary roots of religion and morality. Reprinted from his 2014 book TRYING NOT TO TRY, published by Crown Publishers, a division of Random House

Mignon Brand Identity

Le graphiste & directeur artistique français freelance Benoit Galangau a imaginé avec beaucoup de talent la traditionnelle confiserie Mignon, située à Marseille entre la Canebière et le vieux port, spécialisée depuis le début du siècle dernier pour ses berlingots. Une déclinaison très réussie, colorée et sucrée qui colle parfaitement à la marque.

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German Footballers Come to the Aid of Cancer-Stricken Children

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Here’s a great effort from Jung von Matt for the German Red Cross. Coming to the aid of children suffering with cancer, the agency worked with Germany’s football players who donated blood for the sick children. Each of the blood bags were labelled with the player’s name so the children knew who was coming to their aid. Check out the case video below.

NBC Wins Prime-Time TV Ratings (in 18-to-49) for First Time in a Decade


NBC never found a new Bill Cosby, Jerry Seinfeld or “Friends” gang, but with the help of “The Voice” and the NFL, it has finally ended a decade-long losing streak among the viewers advertisers want most.

The network finished the season No. 1 in prime-time among 18-to-49-year-olds, up 13.7% to 3.47 million viewers a night, NBC said today in a statement citing Nielsen data. NBC overtook both CBS and Fox.

NBC, owned by Comcast, aired the Sochi Winter Olympics and “Sunday Night Football” in the season that started in September. The ratings victory was also powered by “The Voice” and “The Blacklist,” and may help NBC lure more advertisers who are now planning how to divvy up marketing dollars for the coming TV season.

Continue reading at AdAge.com

“Junho”, produzido pela TV Folha, será disponibilizado no iTunes

Baseado na cobertura jornalística da TV Folha, que foi agraciada com o Prêmio Esso de Melhor Contribuição ao Telejornalismo em 2013, será lançado no próximo dia 5 o documentário “Junho”.

Dirigido por João Wainer e montado dentro da redação da Folha de S. Paulo, sem nenhum financiamento público, “Junho” apresentou diversos desafios para a equipe, que precisou se desdobrar em atividades sobre as quais não tinham muito conhecimento, como o tratamento de cor para longa-metragem. Até o time de trainees da Folha foi escalado para ajudar na identificação das pessoas que apareciam nas gravações, para pedir autorização de uso de imagem.

A estreia acontecerá nos Espaços Itaú de Cinema em São Paulo, Rio de Janeiro, Porto Alegre, Belo Horizonte, Salvador, Brasília, Florianópolis e Santos, mas quem não puder visitar as salas de cinema também poderá assistir pela iTunes Store, onde o documentário será disponibilizado para mais de 90 países. Segundo a Folha, esse é um formato inédito para um lançamento de filme brasileiro.

“Junho” chega aos cinemas apenas 8 dias antes da abertura da Copa do Mundo, um timing perfeito que exibe o retrato de um momento histórico pouco antes de outro momento do tipo acontecer.

“Ver esse filme em setembro já não tem a mesma graça”, instigou Wainer, em entrevista à Juliana Cunha para o blog do Instituto Moreira Salles.

Para quem acompanhou o levante e o ponto alto dos protestos de junho de 2013, ouvir novamente a multidão gritar que “amanhã vai ser maior” ainda é algo bastante poderoso. Dentro de alguns meses, “Junho” pode parecer uma análise rasa, ou até errada, sobre esse momento histórico do país. É inegável, contudo, que retrata exatamente a comoção que as manifestações causaram no povo brasileiro.

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Push for Ultra HD TV Grows: Behind Samsung’s Blockbuster 4K Gladiator Ad


Forget flat screens. The next generation of TVs you’re going to mount on your wall are curved — at least, according to Samsung, which hopes to pioneer this market with its new UHD (Ultra High Definition) TV, capable of displaying video shot in 4K and gently curving inward to provide, Samsung says, a more immersive experience.

The global marketing campaign for the curved UHD range — which start at $3,499 for a 55-inch screen — kicked off this week with a commercial filmed in 4K.

While not the first ad shot in that standard — others include Sony’ Bravia’s Volcano — Samsung challenged itself further by making a cinematic-style ad featuring intricate crowd scenes and close ups, where ultra high definition can really show off detail.

Continue reading at AdAge.com

Technicolor Wire Scupltures – Artist Nathan Carter’s Colorful Wire Collages are Contemporary (GALLERY)

(TrendHunter.com) Modern artist Nathan Carter creatively combines intricate wire work and bold colors in his latest sculptural series. All the material Carter uses in his sculptures are things he finds put out as…