May 20

NBC Wins Prime-Time TV Ratings (in 18-to-49) for First Time in a Decade

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NBC never found a new Bill Cosby, Jerry Seinfeld or “Friends” gang, but with the help of “The Voice” and the NFL, it has finally ended a decade-long losing streak among the viewers advertisers want most.

The network finished the season No. 1 in prime-time among 18-to-49-year-olds, up 13.7% to 3.47 million viewers a night, NBC said today in a statement citing Nielsen data. NBC overtook both CBS and Fox.

NBC, owned by Comcast, aired the Sochi Winter Olympics and “Sunday Night Football” in the season that started in September. The ratings victory was also powered by “The Voice” and “The Blacklist,” and may help NBC lure more advertisers who are now planning how to divvy up marketing dollars for the coming TV season.

Continue reading at AdAge.com

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