May
20
Push for Ultra HD TV Grows: Behind Samsung’s Blockbuster 4K Gladiator Ad
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Forget flat screens. The next generation of TVs you’re going to mount on your wall are curved — at least, according to Samsung, which hopes to pioneer this market with its new UHD (Ultra High Definition) TV, capable of displaying video shot in 4K and gently curving inward to provide, Samsung says, a more immersive experience.
The global marketing campaign for the curved UHD range — which start at $3,499 for a 55-inch screen — kicked off this week with a commercial filmed in 4K.
While not the first ad shot in that standard — others include Sony’ Bravia’s Volcano — Samsung challenged itself further by making a cinematic-style ad featuring intricate crowd scenes and close ups, where ultra high definition can really show off detail.
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