(TrendHunter.com) From the makers of the popular ZEUS Grinder comes a new product to add to your arsenal—the ZEUS Thunder pen vaporizer.
The Thunder vaporizer distinguishes itself as a product that’s high…
Outdoor, Promo, Direct Marketing
Pizza Hut
We created an innovation which allowed us to join the baking time with the delivery time: the Pizza Hut Oven Delivery, the first delivery service that cooks the pizza on the go.
Advertising Agency:p4 Ogilvy & Mather, Panama City, Panama
Executive Creative Directors:Edwin Mon
Creative Director:Jonathan Lasso
Head Of Art:Roberto Perez
Copywriter:Dennis de Icaza, Gabriel Arosemena
Art Director:Edmar Quiroz
Account Director:Gloria Fernandez
Account Supervisor:Liriola Garcia
Producer:Ruki Alvarez
Additional Credits:Vfx
This year’s big winners at the U.K.’s Design and Art Direction awards, announced in London last night, included Volvo Trucks’ “Epic Split”, by Forsman & Bodenfors, “Real Beauty Sketches” by Ogilvy & Mather Brazil for Dove and Honda’s “Sound of Honda / Ayrton Senna 1989” by Dentsu Tokyo.
“Epic Split” picked up two Yellow Pencils as well as a Black Pencil, the highest honor given by D&AD, while “Sound of Honda / Ayrton Senna 1989” was the most highly awarded campaign overall, picking up one Black Pencil, two Yellow Pencils, one Nomination and four In Book Awards. It also helped Dentsu win Most Awarded Digital Agency.
The Volvo ad continues a winning streak that also includes top honors at the Art Directors Club and the One Show. The Honda campaign, which recreates the engine noise from the 1989 Japanese Grand Prix, where Ayrton Senna broke the record for the world’s fastest lap, earlier earned a One Club nod as one of the best auto ads of the year,
Worlds first multinational typeface:
Much has been written and said about the needs of our global economy. In fact, heated debates have taken and are still taking place about the dichotomy of global versus local. Here’s our take on it all: when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has a clue about the world out there.
We did just that. And we invented a design tool to brand this team, and to communicate our mindset and vision —
the world’s first multinational typeface.
Executive creative director, Asia Pacific: Till Hohmann?
Creative director: Antonio Bonifacio?Copywriter: Till Hohmann?
Art director: Luis Fabra, Nasheet Shadani?
Typographer: Luis Fabra?Print
Producer: Bobby Koh
The post Multinational Typeface appeared first on desicreative.
Google wants to cozy up to brand advertisers. So it’s hiring them.
The search giant has poached L’Oreal global CMO Marc Speichert to join its global client and agency solutions division. Mr. Speichert will report to Kirk Perry, whom Google snagged from Procter & Gamble last November, a Google spokesperson confirmed.
Re/code had earlier reported Mr. Speichert’s hire.
(TrendHunter.com) Modern workplaces have ditched strict hierarchical layouts and have opted for open, flexible spaces and sometimes even include fun office furniture. Since the office is a place that most working…
(TrendHunter.com) The Manta Chair is perhaps one of the most elegant interpretations of the sea creature when it comes to furniture. Sleek and simple, the Manta Chair captures the fluidity of its form beautifully…
(TrendHunter.com) Axe, a company that may as well be the poster child for bro antics, is back with a new “Pheromone Business Cards” campaign.
The campaign commercial features laboratory technicians who…
Johnson & Johnson has moved its $1 billion-plus U.S. media buying account to OMD from Interpublic’s J3, a J&J-dedicated unit of UM, the company said. J3 will continue to handle media planning, which is the larger piece of the media business from a revenue standpoint, a J&J spokeswoman said.
The move comes less than 19 months after J&J last reviewed its U.S. media business and less than two months since Kim Kadlec, who had been point person on that review, left her post as worldwide VP-global marketing of J&J to become head of relationship marketing at AOL. But the J&J spokeswoman said the change was unrelated to the departure of Ms. Kadlec, whose position at J&J hasn’t been filled.
“We’re shifting some of our focus from a marketing perspective from products to really looking at what consumers are looking for in media,” the spokeswoman said. “We’re taking a look at everything we’re doing and trying to figure out the best mix.”
Outdoor, Print
Loreal
Advertising Agency:McCann, Mexico City, Mexico
Creative Director:Javi Carro, Johanna López, Pablo Motta, Gonzalo Quinteros
Art Director:Pablo Motta
Copywriter:Gonzalo Quinteros
Photographer:Shakti Prod
Client Service Director:Audrey Amselli
Producer:Lando López, Nayelli López
Arby’s filmed a brisket being smoked for 13 hours at the smokehouse in Texas that cures its brisket, and that footage will be one long commercial.
(TrendHunter.com) The Nino Sepo “Reincarnation” collection blurs gender lines with a range of ambiguous fashions that disguise their wearer. Based in Tbilisi, Georgia, the designer is a graduate of the…
Media
BC Children’s Hospital Foundation
BC Children’s Hospital Foundation (BCCHF) and DARE Vancouver have launched an emotionally charged campaign focusing on the impact of a sick child on loved ones. The campaign, intended to raise general awareness of the hospital and its great needs, does not shy away from the painful journey experienced by parents, grandparents, siblings, extended family and friends caring for a sick child. With the knowledge that people are more likely to give when they know a child in hospital, DARE developed a series of advertisements to show the effects of illness through the eyes of those who are not suffering directly.
Advertising Agency:Dare, Vancouver, Canada
Creative Directors:Addie Gillespie, Mia Thomsett
Writers:Addie Gillespie, Mia Thomsett
Art Directors:Addie Gillespie, Mia Thomsett
Account Director:Natalie Wu
Planning Director:Catherine Piercy
Producer:Ann Rubenstein, Claire Khan, Alistair Abell, Alistair Abell
Client:BC Children’s Hospital Foundation
Director Of Communications:Stephen Forgacs
Production Company:Opc
Executive Producer:Harland Weiss, Donovan Boden, Tory Osler, Gord Lord, Gord Lord
Director:Nicolas Monette, Alistair Abell, Alistair Abell
Director Of Photography:Nicolas Bolduc
Line Producer:Dwight Phipps
Post Production:Saints Editorial
Editors:Ross Birchall, Danica Pardo
Post Facilities:Alter Ego
Online Editor:Steve McGregor
Transfer Facility:Alter Ego
Colourist:Tricia Hagoriles
Executive Producer VFX:Cheyenne Bloomfield
VFX Assistant:Michelle Demelo
Audio House:Ggrp, Ggrp
Casting:Alistair Abell, Alistair Abell
Engineer:Dave Gaudet, Dave Gaudet
(TrendHunter.com) These print ads for the Kingston USB 3.0 1TB represent the dichotomy of the device: it’s incredibly compact, but it’s capable of holding a mighty terabyte worth of data.
The…
Direct Marketing, Design, PR
Cerveza Club Colombia
We selected the most negative Tweets about Colombia written by Colombians and illustrated them for a book on the Colombian reality that was being portrayed.
We sent it to one of the most credible and influential people in Colombia so that their reaction would awaken a sense of belonging and encourage thousands of Colombians to share #LoBuenoDeCOlombia*(#TheBestOfCOlombia) to rewrite history with a new book with what truly represents us.
Advertising Agency:Leo Burnett, Bogota, Colombia
General Creative Directors:Fernando Hernández, Mauricio Sarmiento, German Espitia
Creative Directos:Rafael Reina, Diego Rodríguez
Art Directors:Jorge Valencia Montenegro, Rafael Reina
Copywriter:Lukas Calderón Giraldo
Content Director:Diego Tovar
Account Director:Adriana Arjona
Additional Credits:Babel-PR Agency
The ads, tiny strips running along the mailing label area, are to appear on the covers of Time and Sports Illustrated.
To generate excitement for Honda’s upcoming “Fastest Seat in Sports” sweepstakes offering entrants a chance to ride along with Mario Andretti, RPA Andretti went around annoying people going about their everyday business with “slow citations” for doing things too slowly.
RPA and Honda just released footage of the stunt (featured above), which follows the “Honda Speed Control” as they issue these citations to unsuspecting civilians. Three additional “slow citation” videos will be released preceding the end of the sweepstakes on August 6th. Additionally, RPA will be issuing “slow citations” to unsuspecting brands or products that are too slow on Twitter.
“Honda is leveraging one of the most exciting opportunities in all of sports fandom—the opportunity to win a ride in the Honda two-seat Indy Car driven by Andretti—to broaden awareness of this incredible sweepstakes,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This humorous video and social effort give us the opportunity to bring attention to Honda’s racing spirit and the advanced technology and performance found in all of our Honda vehicles.”
Stick around for credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Si vous voulez que votre enfant aime encore plus sa chambre, la création de ce Magnetic Wallpaper par Sian Zeng conviendra parfaitement. Proposant ainsi une impression spéciale et une ligne magnétique, le mur devient un véritable terrain de jeu, faisant ainsi le bonheur des plus petits mais aussi des plus grands.
(TrendHunter.com) The Miss Crofton Snapchat campaign hopes to capitalize on the evolution of sexting that has been ushered in through this particular social media network. Although it does not involve around…
Promo, Direct Marketing
Mas Por Mas
To drive website traffic to Mexico’s largest free newspaper, Más por Más, FCB Mexico freshened up the bathroom with a unique paper towel machine. Placed in different corporate bathrooms, malls and cinemas, the dispenser prints a paper towel with the latest news straight from the site’s live feed using special ink.
Advertising Agency:FCB, Mexico City, Mexico
Vp:Ignacio Zuccarino
DC:Lucho Sánchez, Ruy Zuñiga
Copy:Abraham Martinez
Art Director:Rafael Betancourt, Edgar Rodríguez “Dunga”
Production House:Lemon Films
Director:Julio Carlos Ramos Zapata
Producer:Urtzi Alejandre
Audio Design:Mco
Post Production:Organika
Technology and Device Design:Plim
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