Hasta La Creative!

Direct Marketing, Design, PR
Cerveza Club Colombia

We selected the most negative Tweets about Colombia written by Colombians and illustrated them for a book on the Colombian reality that was being portrayed.

We sent it to one of the most credible and influential people in Colombia so that their reaction would awaken a sense of belonging and encourage thousands of Colombians to share #LoBuenoDeCOlombia*(#TheBestOfCOlombia) to rewrite history with a new book with what truly represents us.

Advertising Agency:Leo Burnett, Bogota, Colombia
General Creative Directors:Fernando Hernández, Mauricio Sarmiento, German Espitia
Creative Directos:Rafael Reina, Diego Rodríguez
Art Directors:Jorge Valencia Montenegro, Rafael Reina
Copywriter:Lukas Calderón Giraldo
Content Director:Diego Tovar
Account Director:Adriana Arjona
Additional Credits:Babel-PR Agency