Hasta La Creative!

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Bradesco

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Creative Director:Renato Simoes, Bruno Prosperi
Art Director:Pedro Rosa
Copywriter:Alexandre Scaff
Agency Producer:Vera Jacinto, Rafael Motta, Ana Paula Casagrande
Account Supervisor:Gustavo Burnier, Juliana Nascimento, Fábio Akimura, Thamy Alegria Ortiz, Viviane Sgarbi
Business Director:Rodrigo Andrade
Media:Flavio De Pauw, Wanderley Jovenazzo, Isabela Albero, Denise Lavezzo, João Sucena
Advertisers Supervisor:Marco Antonio Rossi, Alexandre Nogueira, Ana Claudia Frighetto Gonzalez, Carla De Souza Zavarize

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BC Children’s Hospital Foundation

BC Children’s Hospital Foundation (BCCHF) and DARE Vancouver have launched an emotionally charged campaign focusing on the impact of a sick child on loved ones. The campaign, intended to raise general awareness of the hospital and its great needs, does not shy away from the painful journey experienced by parents, grandparents, siblings, extended family and friends caring for a sick child. With the knowledge that people are more likely to give when they know a child in hospital, DARE developed a series of advertisements to show the effects of illness through the eyes of those who are not suffering directly.

Advertising Agency:Dare, Vancouver, Canada
Creative Directors:Addie Gillespie, Mia Thomsett
Writers:Addie Gillespie, Mia Thomsett
Art Directors:Addie Gillespie, Mia Thomsett
Account Director:Natalie Wu
Planning Director:Catherine Piercy
Producer:Ann Rubenstein, Claire Khan, Alistair Abell, Alistair Abell
Client:BC Children’s Hospital Foundation
Director Of Communications:Stephen Forgacs
Production Company:Opc
Executive Producer:Harland Weiss, Donovan Boden, Tory Osler, Gord Lord, Gord Lord
Director:Nicolas Monette, Alistair Abell, Alistair Abell
Director Of Photography:Nicolas Bolduc
Line Producer:Dwight Phipps
Post Production:Saints Editorial
Editors:Ross Birchall, Danica Pardo
Post Facilities:Alter Ego
Online Editor:Steve McGregor
Transfer Facility:Alter Ego
Colourist:Tricia Hagoriles
Executive Producer VFX:Cheyenne Bloomfield
VFX Assistant:Michelle Demelo
Audio House:Ggrp, Ggrp
Casting:Alistair Abell, Alistair Abell
Engineer:Dave Gaudet, Dave Gaudet

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It’s almost becoming standard practice to trash the crap out of a brand for making even the slightest change to its brand. In some cases the changes are big and in some cases they are small but it seems as though every change is followed by an onslaught of social media outcry from people with nothing better to do than craft a witty Tweet that is then featured in the news which then causes the whole thing to spiral out of control.

Sometimes the reaction is warranted. Most times, it’s just bitching. A long time ago in a galaxy far, far away, there used to be a time in which brands could do whatever the hell they wanted to when it came to their brand and there’d be little to no outcry, at least publicly.

Today, a brand’s CEO can’t take a shit in private without someone tweeting about it. The Gap was publicly chastised into changing back to its old logo when it attempted to create a new one in 2010. Olive Garden changed its logo earlier this year and no one liked that move either. And now, McDonald’s is out with a new character named Happy and no one is happy about it.

While Happy has been around since 2009 overseas, he’s making his debut in America this week. And he’s brought with him the usual collection of “epic fail” headlines and angry tweets.

While the new character is supposed to be about “bringing more fun and excitement to kids’ meals, including eating wholesome food choices like low-fat yogurt,” according to a statement, many are saying Happy’s teeth are too big or he scares children or “this makes me crave Burger King.”

We’re not going to join the parade of embedded tweets simply to give those tweeters an ego boost but we are going to say this; It’s a fucking brand mascot. Who gives a shit? Is it really worth getting your panties and jockstraps in a bunch? Do you really care what the hell McDonald’s does to lie through its teeth telling you its food is healthy?

Go take a walk. Leave your computer and phone behind. Enjoy nature. Kiss your girlfriend/boyfriend/mother/father/mistress and tell them you love them. And don’t hold it against us when we get on our high horse in the near future and rail against something as equally inane as McDonald’s introducing a brand mascot.

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The labels say they are being offered subpar terms for streaming contracts with YouTube, which is building its own subscription music service.

Judge Judith Sheindlin just had a prime-time special and her flagship program has been renewed for three more seasons.

A couple of months ago, a thread was created on Reddit asking Anthony Bourdain to “do an AMA.” AMA, as you may or may not know, is short for “Ask Me Anything,” and is a type of Reddit thread where a famous or interesting Redditor creates a thread and allows other users to do a sort of Q&A in the comments. These are also sometimes called IAMA, which is short for “I am a _________. AMA. Popular AMAs have featured people ranging all the way from John Colbert and Ken Jennings to government whistleblowers and full-time sex slaves.

As a person who loves to read about all the little corners of the world that I don’t get to visit in person, I’m a big fan of AMA threads, but was particularly intrigued when I read that Anthony Bourdain would be participating in one. I’m a food geek, you see, and Bourdain has always been my favorite food personality – probably because he’s just as much writer as he is chef. 

Anyway, the Q&A video came out a couple of days ago, and Mr. Bourdain’s answers seemed just as introspective, opinionated and entertaining as usual. And then he dropped this bomb on me:

I mock the Food Network, yet I work for Scripps Howard. I make fun of celebrity chefs. In fact I made a career out of making fun of Emeril, and yet here I am, part of the problem. I’m ambivalent about foodies and people who take pictures of food in restaurants, yet I’m one of the premier vendors of food porn.

Yes, I am aware of the contradictions. I experience mood swings of extreme happiness and excitement about the world followed by long hours of regret, uncertainty and self-loathing.

So is there an internal struggle? Yes. Yes there is.

And all of a sudden, I could finally put my finger on why a copywriter from Missouri could relate to a chef/TV host/author from Manhattan: We both hate ourselves for doing what we do. God damn it. Why does it always come back to this?

All creative whining aside, if you have thirty minutes to spare and enjoy food culture even a little, the full Q&A is worth a watch. Also, if you want to hear a nice Kansas City BBQ reference, just fast forward to 27:22.

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How does a popular job posting site show off the breadth of its help-wanted offerings in the limited space of one commercial? For Indeed, the answer was to use its own listings to hire experienced professionals for the ad’s cast and crew.

“How the world works” is the theme delivered across TV, digital, print and other media in a rollout that began last week in the U.K., targeting both applicants and companies looking to hire. Bright, bouncy and upbeat, the initiative, crafted by Mullen, emphasizes teamwork and striving toward common goals.

A 50-second spot sets the tone, presenting an ad inside an ad with meta twists that turn the medium into the message.

We see folks from various professions “working” among huge letters that spell out the word I-n-d-e-e-d. The camera pulls back to reveal that the action is taking place on a soundstage where an ad is being filmed. “How do commercials work?” a voiceover begins. “Well, you need a team of talented professionals, working together, focused on the task, doing all kinds of jobs.” The crew on the set—choreographer, boom operator, caterer, makeup artist and others—are identified by on-screen icons which, in the spot’s clickable version, let users search Indeed’s site for those jobs.

What’s more, these folks aren’t actors, but actual professionals (real choreographers, caterers, etc.) hired through Indeed for the spot. (The making-of clip below, which goes into detail on this process, is a must-see.) Even the talent being used to represent nurses, engineers, IT specialists and financial planners are actual trained members of those professions.

Admittedly, not all parts were truly cast through Indeed, since Mullen and other production partners like the directing collective StyleWar were already in place. Here’s how a Mullen spokesperson described the process:

“For the video part of the campaign, we used the Indeed platform to scout and hire creative and production talent. Indeed posted 26 job openings on its website for roles in the spot. Within 48 hours, 1,500 applications were received. Indeed conducted more than 200 interviews in just 14 days. Once a selection was made, industry professionals from six different countries—U.K., U.S., Canada, Czech Republic, Australia and Germany—traveled to Prague for filming and production.”

Beyond TV and digital video, coffee-cup wraps detail the jobs needed to bring java to market, while subway and newspaper ads explain the positions required by those industries.

Communicating aspirational themes and complex information is no easy task, but, overall, this campaign does a fine job of taking Indeed’s message to a higher level.

CREDITS
Client:  Indeed, Austin, Texas
Senior Vice President, Marketing: Paul D’Arcy
Vice President, Corporate Marketing: Mary Ellen Duggan

Agency: Mullen, Boston and San Francisco
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Paul Foulkes
Group Creative Director, Copy: Tim Cawley
Copywriter: E.B. Davis
Copywriter: Jamie Rome
Art Directors: Brooke Doner, Ryan Montgomery
Designer: Mike Molinaro
3-D Artist, Concept Designer: Andy Jones
Producer: Mary Donington

VIDEO CREDITS
Production Company: Smuggler
Director: StyleWar
Editing Company: General Editorial
Color Correction, Visual Effects, Titles: The Mill
Audio Postproduction: Soundtrack
Music: Madplanet
 

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On the heels of a refresh that brought Ronnie McDonald some sweet new threads, McDonald’s has just introduced a new crazy-eyed mascot—er, “ambassador”—named “Happy.” (Presumably because “Nightmare Fuel” was already trademarked.)

Created to coincide with the addition of Go-Gurt treats as part of a healthier Happy Meal, this guy looks instead like he’s trying to lure a stoned teen to spend his allowance on delicious fast-food treats at the Golden Arches. 

“At McDonald’s, we’re always looking to bring fun and happiness to families and listening to our customers’ asks to have more variety and wholesome options for kids to enjoy in their Happy Meals,” said Julie Wenger, senior director of U.S. marketing, in a statement from the House of Ronald.

This is the perfect super-size rhetoric to set up your child’s future decision to drunkenly eat both Big Macs during a 2 for $2 deal. I’m lovin’ it. 

Say hello to our newest friend, Happy! http://t.co/CuR3hU8Chj #HappyMeal pic.twitter.com/xgluLaHfcY

— McDonald’s (@McDonalds) May 19, 2014

As you can imagine, the announcement sparked some entertaining responses on Twitter:

I saw the new Happy Meal mascot and then I made this. pic.twitter.com/jeNBENA0c5— Brian F’n Patterson (@d20monkey) May 20, 2014

Can’t sleep. Clowns and/or creepy new McDonald’s “Happy” mascot will eat me. pic.twitter.com/Co1QBDXR2L— angry stick figure (@ottok) May 20, 2014

Ba da ba da OH GOD IT HAS TEETH RT @McDonalds: Say hello to our friend, Happy! http://t.co/w1NHUhLRvd #HappyMeal pic.twitter.com/Eb8eVsm7Du— Bridget Carey (@BridgetCarey) May 19, 2014

Maybe we shld calm down about new @McDonalds mascot & remember the children who had to contend with Mayor McCheese pic.twitter.com/hQ6RlKm8Mj— Shannan Siemens (@ShannanSiemens) May 20, 2014

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Artist and barista Gabriel Nkweti Lafitte, who works at the Starbucks across from the British Museum in London, has been taking some pretty awesome liberties with the chain’s “name on a cup” policy for dispensing coffee to customers.

Lafitte incorporates lucky customers’ names into hand-drawn line art on their cups, and some of the designs—which are as inventive and detailed as anything I’ve seen out of a proper design shop—take him up to 40 hours to complete.

I don’t know what his original system was for deciding who got special art cups, but right now he only takes requests (and he’s swamped). Starbucks, which tells Metro U.K. “it’s fantastic how he takes our iconic cup design and makes it his own,” should just commission Lafitte to do a line of ceramic mugs before another company figures out that he’s way too talented to be slinging iced coffees all day.

Check out some of our favorites below and a full gallery on his Facebook page.

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If you find yourself with a few extra minutes each morning, you can now watch a man pretending to be a cranky, salty Jewish grandmother offer you online weather forecasts that are significantly more insane than those on the morning news.

Actor David Krumholtz and the producers behind the new website, Weather From, present Gigi, a character who will tell you, for example, that New York’s forecast is mild and cloudy, a type of weather that the Nazis used to call “Please don’t have sex with your mother.”

In other words, Gigi says whatever she wants to say, without much concern for political correctness or basic decorum.

There are 35 different videos corresponding to various forecasts, and a search tool that lets you get an accurate reading on any location, as provided by the National Weather Service, with commentary from Gigi.

The videos are jam packed with sexual innuendo, outright filth and some racially tinged attempts at humor. Gigi complains in one clip that her son’s black girlfriend’s name, Variola, sounds like part of a vagina. In reality, Variola is the Latin name for smallpox. (While Gigi never spells the name out explicitly, it’s hard to mistake the phonetics.)

She’s equal opportunity offensive, or maybe just dumb, or maybe just addled—in another clip (68 degrees and raining) confusing whether the Chinese, Japanese or Koreans bombed Pearl Harbor on June 6, 1944 (which was D-Day, not the date of the attack on Hawaii).

In other words, it’s more about making fun of Gigi’s stereotype than about getting the weather—and it is not for the faint of heart.

Krumholtz, who’s had roles in CBS’s Numbers and the Harold and Kumar trilogy, introduces Gigi in a clip of his own (posted below), saying he based the character in part on his own grandmother, and other grandmothers from around the world.

Or you can get the intro from Gigi, who in the promo above shows off the makeup job that renders Krumholtz unrecognizable, and cracks a few jokes at Mark Zuckerberg’s expense.

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