(TrendHunter.com) Anonymous artist Saint Hoax has a great sense of humor and a knack for mixing pop culture with politics, as seen in some of the artist’s newest work, a movie poster art series ‘Polliwood.&…
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Citroën
Advertising Agency:Havas Worldwide, São Paulo, Brazil
Creative Director:Celio Salles, Sidney Braz
Art Director:Cristian Firmino
Copywriter:Felipe Araujo
Illustrator:Pict Estudio
To highlight the global tragedy of children being sold into prostitution and hard labor, agency kbs+ has released three new spots for World Vision Canada's "No Child for Sale" initiative. Each spot starts with a beautiful childhood scene and ends with the stark reality of life for a child slave.
The videos are beautiful, moving and completely heart-wrenching. The "Bedtime" spot depicts lovely scenes of children falling asleep and being tucked in bed, and ends with a painful shot of a young child lying on a bed under the gaze of a pedophile customer.
The juxtaposition of the two very different childhood experiences is brutally effective. These spots—as well as the additional creative assets on the website—provide the viewer with some eye-opening awareness, and hopefully encourage all of us to take action to help end human trafficking and child slavery worldwide.
CREDITS
Agency: kbs+
TV:
Director: Miles Jay
Production House: OPC/FS
Editor: Jackie Roda
Editing House: School Editing
Online Creative Credits: Fort York VFX
Color: Eric Whipp, Alterego
Music: Me&John, Pirate Toronto
Broadcast Producer: Clare Cashman
Chief Creative Officer: Matt Hassell
Executive Creative Director: Dan Pawych
Art Director: Travis Cowdy
Writer, Creative Director: Lyranda Martin Evans
Account Team: Marie Magnin, Chantelle D’Aoust
Print:
Photographer: Hasnain Dattu
Retoucher: Mark Jackson
Chief Creative Officer: Matt Hassell
Creative Director: Marketa Krivy
Art Director: Braeden Laverty
Writer: Alyssa Geffen
Account Team: Marie Magnin, Chantelle D’Aoust
Interactive:
Executive Creative Director: Dave Sylvestre
Senior Art Director: Matthew May
Art Director, Illustrator: Carlos Lopez
Senior Copywriter: Lynne Valeriote
Design Production: Matthew May
Senior Development Consultant: Pat Lam
Development: Lollipop
Producer: Camelia Jitariu
Account Team: Erin Abbatangelo, Tiffany To
Business Lead: Robin Whalen
Agency Account, Integration Lead: Erin Abbatangelo
Next week, members of the media industry will converge at various New York midtown venues to view program schedule pitches by the major national broadcasters. It signals the seventh anniversary of Nielsen Media Research’s move to C3 ratings — providing standardized ratings for commercials during live broadcasts of programs, plus three days of playback.
The deal was groundbreaking at the time. Advertisers and their agencies wanted to pay for the audience that actually saw their ads. Previously, ratings measured average audiences for live programs, not specific commercials. The quid pro quo for the networks was recognition for later audiences of their programs that they hadn’t been earning credit on. They negotiated with the agencies and settled on C3.
It’s time to now move to C7 ratings, and here’s why.
Film
Atresmedia
Advertising Agency:Swing Swing, Madrid, Spain
Mtn Dew is pulling out all the stops for this summer’s Baja Blast limited-time offering, tapping Dale Earnhardt Jr., Olympic snowboarder Danny Davis and pro-skateboarder Paul Rodriguez for an “Ocean’s Eleven”-inspired video.
For the last 10 years, Mtn Dew has sold its Baja Blast flavor exclusively at Taco Bell. The “tropical lime” flavor was designed to pair well with Taco Bell food and is a hit with its customers — the pale green concoction is outpaced only by Pepsi at its restaurants. Now, PepsiCo is distributing it in stores and throwing its marketing muscle behind what it expects will be the largest limited-time offering in Mtn Dew history. Baja Blast in bottles and cans hits shelves this week and will be available while supplies last, likely through the summer.
Greg Lyons, VP-marketing at Mtn Dew, said that when he joined the brand early last year he asked what the No. 1 from consumers was. “The past few years it has been for us to launch Baja Blast, and we finally reached a way to do it in a way that was a win-win for us and Taco Bell.” He added that the brand had collected 30,000 tweets requesting the flavor in bottles and cans in recent years.
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Gayubo
Print for a magazine specializing in weddings.
Advertising Agency:Swing Swing, Madrid, Spain
Creative Director:Judith Franscisco, Gabriel Da Silva
Art Director:Gabriel Da Silva
Copywriter:Óscar Arroyo, Xavi Tolosa
Illustrator:Gabriel Da Silva
Mr. Cowdray said he expects the two Dorchester hotels in the Los Angeles area to maintain their average annual occupancy of 80%. Nightly rates start at $450 at the Beverly Hills Hotel and $495 at the Hotel Bel-Air this
week, according to their websites.
Cowdray said he doesn’t expect the Dorchester Collection to have any problems adding a property in New York because of the controversy. The company owned the New York Palace Hotel before selling it to Northwood Investors in May 2011, and is seeking a new hotel in the city, according to Mr. Cowdray.
“I’ve never experienced anything like this,” he said. “It’s unprecedented in great part because of the social-media aspect.”
Sister Cristina Scuccia has become a sensation on the Italian version of the talent show “The Voice.”
Integrated
Positive Drop
The Positive Drop is a project based on a web-app that searches for blood donors in case you need and helps the health system on the filling of the blood banks. A social project created to help Brazil and other countries with low number of blood donors.
Advertising Agency:Viking Haus, Sao Paulo, Brazil
Creative Director:Natan Magalhães, Rafael Barreiros
Art Director:Natan Magalhães
Copywriter:Rafael Barreiros
Project Manager:Evandro Soares
Account Manager:Vivian Thompson
Photographer:Natan Magalhães, Vivian Thompson
Programmer:Milan Zivkovic, Jovica Zaric
Sound Producer:Trahlahlah Sound Services
Jonathan Mildenhall is leaving Coca-Cola to become Airbnb’s CMO.
Mr. Mildenhall will take over for Amy Curtis-McIntyre — a seasoned top marketer with stints at Old Navy, JetBlue and Hyatt — as chief marketer at the startup, which created a global marketplace for people to rent out rooms, apartments and houses.
Ms. Curtis-McIntrye joined the company in March 2013 and is leaving on June 1 to “travel with her family and explore one of her true passions, writing,” according to a statement from Airbnb. Neither Ms. Curtis-McIntyre, nor Mr. Mildenhall were available for comment.
Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy.
Have a look at this video without spoilers, then scroll down for more on the campaign.
Spoilers below…
Creative studio and production company Big Block Live created the video as a Mothers' Day campaign for Save the Children, which is on a roll lately with some great viral PSAs. Josh Ruben and Vincent Peone (Josh + Vince) directed the spot, having connected with Save the Children more than a year ago.
"We connected last year when Michael Amaditz from Save the Children saw our talk at SXSW about making funny content," Peone tells AdFreak. "They challenged us to come up with an idea that dealt with the subject matter in an evocative way."
"We essentially said, 'Let's take this a step further and add some organic reactions from our talent,' " Ruben adds. "Viewers respond to visceral material like that, and the turn really hooks you in such a fun, darkly awkward way. Save the Children already knew they wanted to use sexy content to drive attention to the cause, which is wise because, to put it bluntly, even the keyword 'sex' is an instant leg up for views."
So, how awkward did it get on the set?
"It certainly wasn't the most comfortable day on set," says Peone. "We had cast a 'director' character, Aubyn Gwinn, who did a great job at being supportive to our talent, encouraging them to give it their best shot. In the end, we were really happy with the level of commitment the models gave us, despite the ridiculous circumstances. Once the ruse was up and our models learned that they were in a Save the Children commercial, everyone was relieved and happy to have lent their performances to the cause. We were thrilled—we knew this piece could only work with genuine reactions, but we were highly sensitive about not ruining anyone's day in the process."
Gwinn, in fact, has done fashion ads, which was critical. "We made it a priority to run the set like a fashion shoot. It was crucial that it looked and felt legit," says Ruben. "We knew if we said we were directing it, there would be a slight chance we'd get recognized from CollegeHumor."
CREDITS
Client: Save The Children
Title: "The Most Important 'Sexy' Model Video Ever"
Air Date: 5/6/14
Creative Director (Save the Children): Michael Amaditz
Manager of Video Production (Save the Children): Suzanne Klaucke
Production Company: Big Block Live
Directors: Josh + Vince
Managing Director: Kenny Solomon
Executive Producer: Mary Crosse
Producer: Corwin Carroll
Director of Photography: Joe Victorine
Editor: Alex Amoling
Colorist: Tristan Kneschke, Exit Editorial
Sound Design: Joel Raebe, Lichen Lion
Last week brought news that Toronto-based digital agency Twist Image had become the latest acquisition for WPP.
Unlike most comparable deals, however, this one now brings a bit of commentary from the agency founder himself. This morning, Twist president Mitch Joel took the time to answer some questions you might have about the why, the how and the “are you a sellout?” aspects of the deal on the agency’s blog. He even managed to work in a Metallica reference.
Some key quotes on why he–or rather, they–sold:
“Truthfully, business was great…we decided that it was time to make a bigger bet.”
continued…
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) There is a reason why flowers are so prevalent in the fashion industry and Grace Ciao takes it to the next level. Although she doesn’t construct life-sized dresses out of real flowers, Grace…
With Mother’s Day around the corner, the folks at Cadillac have unveiled this timely effort that might just warm your cockles and put your old flowers-and-card gift for moms to shame in the process. The automaker, armed with director Spike Lee and his SpikeDDB unit, Lawson Clarke (aka @Malecopywriter) and art director Khari Streeter (from Hill Holliday and Rogue, respectively) as well as Grenadier’s Mark St. Amant, have turned the spotlight on Teddy Bridgewater, University of Louisville QB who’s now a top NFL draft prospect. You see, folks, as a wee lad–when he was nine-years-old, to be exact–Bridgewater made a promise to his mom that one day, he would buy her a pink Cadillac (and yes, the Springsteen tune is rolling along in our heads). Well, as you can see in the 7-minute Lee-directed doc above called “A #Promise2Rose” (ideal for lunchtime viewing), consider mission accomplished.
According to ABC News, the pink Cadillac has even more significant meaning than just a promise from son to mother fulfilled, though, as Bridgewater’s mother also raised her son while battling, and eventually beating, breast cancer. Yes, folks, it is getting hella dusty in here.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) These incredible animated movie GIFs could come to represent the future of movie posters in the digital age. Most of us have come across iconic movie posters that either instantly remind of us of a…
Le photographe allemand Ali Erturk a fait une série de photos du Golden Gate Bridge à San Francisco au moment de la brume matinale. Un brouillard dense noie la vue, le pont et le paysage, le tout sous une luminosité délicate. Sa très belle série est à découvrir dans la suite de l’article.
American Express recently dropped an RFP on the desks of some of the globe’s biggest ad-tech companies with some startling news.
The company, a major digital advertiser, said it planned to shift 100% of its online ad budget to programmatic channels, and it needed their help to get there.
“American Express would like to transform their Display Media Channel to become 100% programmatic,” the document said.
Depois braços robóticos, pizzas, peças customizadas e suportes para a GoPro, essa é uma das ideias mais bacanas que eu já vi relacionadas a impressora 3D. Trata-se da Mink, uma impressora que vai imprimir maquiagem nas cores que as meninas quiserem, usando a paleta de cores hexadecimal.
O processo não poderia ser mais simples. Ao ver uma cor bacana, basta usar um seletor de cor para encontrar o código hexadecimal da tonalidade, colá-la em um aplicativo de edição de imagens (por exemplo o Photoshop) e mandar imprimir, exatamente como você faria com qualquer documento comum.
Com isso, qualquer smartphone ou câmera pode captar um tom para gerar maquiagem (!). Viu uma tonalidade bonita enquanto passeava pelo parque? Basta registrar, selecionar a cor e mandar imprimir.
A criadora da Mink, Grace Choi, explicou durante sua apresentação no TechCrunch Disrupt que além da facilidade de ter maquiagens em tons diferentes de forma bem rápida, uma das maiores vantagens da Mink é a independência das tendências definidas pelas fabricantes de produtos de beleza. No geral, essas empresas optam pelas cores ‘da estação’, que serão mais procuradas, e acabam deixando de lado opções com menos adeptas.
Com a Mink, qualquer cor pode ser transformada em blush, sombra, brilho labial e uma série de outros produtos cosméticos.
E se você ficou preocupado com a ‘qualidade’ do material usado na Mink, a criadora da ideia esclarece que são utilizadas as mesmas matérias primas usadas pelas grandes marcas. Ou seja, segurança, personalização e a grande conveniência de poder imprimir sua maquiagem em casa.
O mais surpreendente? Essa belezinha pode chegar ao mercado ainda neste ano, custando 200 dólares.
Só uma coisa ainda me deixa cética (e que também deixou um dos jurados bem desconfiado): se a Mink é uma adaptação de uma impressora jato de tinta, como ela faz… sombra em pó? Como os componentes seriam ‘misturados’, no caso de um produto líquido como base ou brilho labial?
São detalhes que Grace vai precisar esclarecer melhor para seus possíveis futuros parceiros.
Post originalmente publicado no Brainstorm #9
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Promo, Direct Marketing, Design
Tramontina
A book that you can keep on your shelf or tear to pieces to make the perfect barbecue.
Barbecue is a major passion in Brazil. And Tramontina is the leader in kitchen supplies, with a complete line of barbecue accessories. Now, in order to increase customer loyalty, the brand has released The Bible of Barbecue.
Created by JWT Brazil, it’s not only a book that shows you how to make the perfect barbecue. It actually helps the reader in doing so by offering pages that turn into barbecue utensils. There’s a page made entirely of coal. A page made of salt, a sharpening page, even a wooden cover to be used as a chopping board. All of them organized in the exact order you need for cooking. And of course, there’s also a page that turns into an apron. So that everything, including the reader, looks perfect down to the last little detail.
So far The Barbecue Bible has been sent to master barbecue chefs in Brazil and it will soon be available in selected bookstores.
Advertising Agency:Jwt, Sao Paulo, Brazil
Chief Creative Officer:Ricardo John
Creative Director:Erick Rosa, Diego Wortmann
Head Of Art:Fabio Simoes
Art Director:Lucas Reis
Copywriter:Sleyman Khodor, Patrick Matzenbacher, Lucas Tristão, Fernando Duarte
Photography:Regis Fernandez
Illustration:Estúdio Olho Bala, Lucas Reis
Production Company:Santa Transmedia
Director:Gustavo Gripe
Motion Designer:Guilherme Krolow, Filipe Birck
Director Of Photography:Raul Krebs
Audio Production:Antfood
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