Hasta La Creative!

To highlight the global tragedy of children being sold into prostitution and hard labor, agency kbs+ has released three new spots for World Vision Canada's "No Child for Sale" initiative. Each spot starts with a beautiful childhood scene and ends with the stark reality of life for a child slave.

The videos are beautiful, moving and completely heart-wrenching. The "Bedtime" spot depicts lovely scenes of children falling asleep and being tucked in bed, and ends with a painful shot of a young child lying on a bed under the gaze of a pedophile customer.

The juxtaposition of the two very different childhood experiences is brutally effective. These spots—as well as the additional creative assets on the website—provide the viewer with some eye-opening awareness, and hopefully encourage all of us to take action to help end human trafficking and child slavery worldwide.

CREDITS

Agency: kbs+

TV:
Director: Miles Jay
Production House: OPC/FS
Editor: Jackie Roda
Editing House: School Editing
Online Creative Credits: Fort York VFX
Color: Eric Whipp, Alterego
Music: Me&John, Pirate Toronto
Broadcast Producer: Clare Cashman
Chief Creative Officer: Matt Hassell
Executive Creative Director: Dan Pawych
Art Director: Travis Cowdy
Writer, Creative Director: Lyranda Martin Evans
Account Team: Marie Magnin, Chantelle D’Aoust

Print:
Photographer: Hasnain Dattu
Retoucher: Mark Jackson
Chief Creative Officer: Matt Hassell
Creative Director: Marketa Krivy
Art Director: Braeden Laverty
Writer: Alyssa Geffen
Account Team: Marie Magnin, Chantelle D’Aoust

Interactive:
Executive Creative Director: Dave Sylvestre
Senior Art Director: Matthew May
Art Director, Illustrator: Carlos Lopez
Senior Copywriter: Lynne Valeriote
Design Production: Matthew May
Senior Development Consultant: Pat Lam
Development: Lollipop
Producer: Camelia Jitariu
Account Team: Erin Abbatangelo, Tiffany To
Business Lead: Robin Whalen
Agency Account, Integration Lead: Erin Abbatangelo