Montblanc Recruits Spike Lee and Other Celebrities for Aspirational Global Campaign

Montblanc has enlisted a trio of celebrities in a new aspirational global campaign by Wieden+Kennedy Amsterdam titled “What Moves You, Makes You.” The campaign comprises three 60-second brand films featuring “exceptional individuals”: Academy Award winning filmmaker Spike Lee; Welsh Golden Globe-winning actor Taron Egerton; and Chinese singer, writer and actor Chen Kun, who tell the…

Spike DDB Looks Fancy in a Cadillac

Given all the recent drama surrounding the Cadillac account and the fact that it’s the end of the day on a Friday, we thought it would be a good time to look at some alternate work for one of the company’s campaigns.

Here, then, are two spots from Spike DDB – yes, the one run by Spike Lee and based nowhere near our neighborhood in Brooklyn — to promote the new Cadillac ATS sedan.

The first one, “Coding It”, seems to be about professional responsibility:

Note the old, corporate dude and his subtle nod of approval.

So you can away with using the word “chiseled” outside the Twilight fan fiction universe.

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Spike Lee, Ad Folks Help Top NFL Prospect Surprise Mom with Pink Cadillac

With Mother’s Day around the corner, the folks at Cadillac have unveiled this timely effort that might just warm your cockles and put your old flowers-and-card gift for moms to shame in the process. The automaker, armed with director Spike Lee and his SpikeDDB unit, Lawson Clarke (aka @Malecopywriter) and art director Khari Streeter (from Hill Holliday and Rogue, respectively) as well as Grenadier’s Mark St. Amant, have turned the spotlight on Teddy Bridgewater, University of Louisville QB who’s now a top NFL draft prospect. You see, folks, as a wee lad–when he was nine-years-old, to be exact–Bridgewater made a promise to his mom that one day, he would buy her a pink Cadillac (and yes, the Springsteen tune is rolling along in our heads). Well, as you can see in the 7-minute Lee-directed doc above called  “A #Promise2Rose” (ideal for lunchtime viewing), consider mission accomplished.

According to ABC News, the pink Cadillac has even more significant meaning than just a promise from son to mother fulfilled, though, as  Bridgewater’s mother also raised her son while battling, and eventually beating, breast cancer. Yes, folks, it is getting hella dusty in here.

New Career Opportunities Daily: The best jobs in media.

Nike London Office Redesign

Nike London vient d’achever une refonte de ses bureaux. Avec des travaux dirigés par l’agence créative Rosie Lee, la marque à la virgule dispose maintenant de superbes espaces avec des zones spéciales pour les univers ‘Air Jordan’, ‘Mercurial’ ou encore ‘Air Max 180′. A découvrir dans l’article avec images et vidéo.

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Blake Griffin Might Be a Product-Endorsing Robot

BBDO New York and Foot Locker know that Clippers forward/dunker Blake Griffin is a commercial machine – Subway, Kia, Jordan Brand to rattle off a few quickly. So for their latest joint venture, “The Endorser,” the creatives decided to physically hook up Griffin to a machine called The Endorser as if he were programmed to place products. For some Lob City support, Clippers point guard/whiner Chris Paul steps in as a foil to turn off the machine and show us the difference between Real Blake and Robot Blake.

The spot is another smart and self-aware sports bit that takes advantage of an athlete’s public persona through subversion. Griffin is usually stone-faced or arrogantly posturing on the court after huge dunks, but he’s built up a quiet niche as a funnyman on television. Just see this Grantland piece from March that discusses why Blake’s comedy is more complex than you might think. The only issue with Blake is overexposure, like, when his sponsorship brands debut separate commercials within the same week. His Jordan “Blake and Drain” spot, which alludes to MJ and Spike Lee ads from twenty years ago, is even better than the Footlocker commercial. And for that reason, “The Endorser” might get lost in the ever-expanding Blake Griffin commercial merry-go-round. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.