Le photographe Martin Johansson a réalisé la très belle série de photos « Over Sea, Under Stone » dans laquelle il capture la beauté de la nature terrestre et aquatique ainsi que son funeste destin illustré par la photo d’un squelette déterré. Une très belle luminosité et texture à découvrir en images.
For the launch of their new Urban Attitudes collection by La-Z-Boy, the brand is out with a new RPA-created campaign featuring spokeswoman Brooke Shields. The campaign includes television, print and digital ads that aim to alter misconceptions about what it takes to create a stylish living room.
In the TV ad, Brooke Shields is seen (not too closely, mind you) sitting on a couch talking about how much everyone wants a stylish living room even though they don’t have a team of designers, unlimited budget or an industrial-sized hair fan. But with the Urban Attitudes Collection, now you can!
“The dress stays!”
Political tea-leaf readers in the media have been atwitter about Senator Rand Paul’s date for the Kentucky Derby this past Saturday — and not just on Twitter. Monday’s New York Times made front-page hay of the meeting of the potential presidential hopeful and News Corp. Executive Chairman (and political kingmaker) Rupert Murdoch in a piece titled “At Derby Day With Murdoch, Rand Paul Goes Through His Paces” that at times read like satire. (“Mr. Murdoch, no novice when it comes to matters of political imagery, allowed himself to be paraded for six hours around the boisterous and bourbon-drenched grounds like a prize horse behind a proud jockey.”)
Last night on “The Colbert Report,” Stephen Colbert added his own take on the chummy Derby date and even came up with a rather perfect, Brangelina-style joint name for what he called the “hot new celebrity power couple.” So while the political establishment debates whether the junior senator from Kentucky will further get in
bed with the much-feared and reviled media mogul — and eventually get endorsements from his Wall Street Journal and New York Post — I’m just wondering if Ol’ Rupert and Sen. Paul will ever be able to shake their Colbert-coined nickname: Ru Paul.
(TrendHunter.com) The floral images that make up Lude by Isabelle Menin, an artist and photographer based in Brussels, Belgium, is dark and surreal. The images of the bouquets have been digitally manipulated to give…
AOL turned in mixed earnings on Wednesday, with higher revenue but profit that missed estimates, and shares dropped 23% in afternoon trading. CEO Tim Armstrong said he was pleased with the company’s performance, pointing to five quarters in a row of revenue, profit and traffic growth. That’s coming from a fairly low baseline the company hit a few years ago.
Mr. Armstrong spoke with Ad Age after this morning’s earnings call, touching upon the company’s narrowing investment in its content brands, the impending profitability of its ad-tech division and an update on its NewFronts performance:
NBC will be home to the Olympics through 2032, paying $7.65 billion to extend its U.S. broadcasting rights to the games for 12 more years.
The agreement with the International Olympic Committee covers broadcast, pay-TV, mobile and web viewing, the organizer of the games said today in a statement. An added $100 million signing bonus paid by NBC, a unit of Comcast Corp., will promote the Olympics movement.
NBC is extending its current deal, which ends in 2020, after turning a profit on the Sochi games in February — no easy feat since the rights are so expensive. The broadcaster, which has aired all Olympics coverage in the U.S. since 2000, broke even on the 2012 games in London.
It's such a great, simple idea: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them?
FCB Brazil did just that with its "Speaking Exchange" project for CNA language schools. As seen in the touching case study below, the young Brazilians and older Americans connect via Web chats, and they not only begin to share a language—they develop relationships that enrich both sides culturally and emotionally.
The differences in age and background combine to make the interactions remarkable to watch. And the participants clearly grow close to one another, to the point where they end up speaking from the heart in a more universal language than English.
The pilot project was implemented at a CNA school in Liberdade, Brazil, and the Windsor Park Retirement Community in Chicago. The conversations are recorded and uploaded as private YouTube videos for the teachers to evaluate the students' development.
"The idea is simple and it's a win-win proposition for both the students and the American senior citizens. It's exciting to see their reactions and contentment. It truly benefits both sides," says Joanna Monteiro, executive creative director at FCB Brazil.
Says Max Geraldo, FCB Brazil's executive director: "The beauty of this project is in CNA's belief that we develop better students when we develop better people."
CREDITS
Client: CNA
Project: "Speaking Exchange"
Agency: FCB Brazil
Executive Creative Directors: Joanna Monteiro, Max Geraldo
Digital Creative Director: Pedro Gravena
Creative: Vinícius Fernandes, Bruno Mazzotti, Daniel Alves, Mauricio Bina
Creative Technologist: Márcio Bueno
Digital Production: Brave.ag
Project: Lia D'Amico
Technology: Gerson Lupatini, Caio Mello
Account: Mauro Silveira, Alec Cocchiaro, Pedro Führer, Thiago Figueiredo
Planners: Raphael Barreto, Lia Bertoni, Pedro Schneider
Media: Alexandre Ugadin, Tiago Santos, Fábio Tachibana, Sandra Carvalho, Fábio Menezes
RTV: Vivi Guedes, Ana Flávia de Lucca, André Fonseca
Production Company: Hungry Man
Director: Ricardo Mehedff
Co-direction: Fábio Pinheiro
Photographers: Fernando Young (Brazil), Grant Weiss (Chicago)
Production Company: Hungry Man
Account Production: Mariana Marinho
Editor: Rodrigo Resende
Managing Partner: Alex Mehedff
Executive Production: Alex Mehedff, Rodrigo Castelo
Postproduction: Hungry Man; Psycho
Postproduction Supervisor: Rodrigo Oliveira
Sound Producer: Timbre
Client Supervisors: Luciana Fortuna, Nicadan Galvão, Diego Marmo, Ricardo Martins
(TrendHunter.com) It is hard to imagine that the photoshoot starring Thylane Blondeau by Remi Rebillard, a photographer based in France, revolves around a once controversial child model. The young dark-haired beauty…
The movie and its hit soundtrack contributed to a 27 percent increase in net income for the company’s second fiscal quarter.
Print
Mercedes-Benz
Intelligent Light System. 60% more visibility on the road.
Advertising Agency:BBDO, Mexico City, Mexico
Executive Creative Director:Carlos Vaca, Luis Ribo
Creative Director:Eduardo Cisneros
Art Director:Irving Herrera
Agency Producer:Gabriela Alfaro
When I was first learning to be a copywriter, I was told that powerful advertising writing exists in the verbs. Not the adjectives.
Many advertisers don’t understand that. Real estate clients are quite guilty of this. And restaurants. But this is quite a doozy:
Hey @McDonalds–I don't think "artisan" means what you think it means. pic.twitter.com/RzjqdPLdCO
— Tom Furtwangler (@tomfurt) April 30, 2014
Do words like “artisan” and “handcrafted” lose their meaning when even McDonald’s uses them?
This desire for authenticity in products doesn’t have to be costly, either. Where I live, yes, you can meet the farmers that grow and sell vegetables locally, and in a “Portlandia”-esque sense you can probably learn the name of the animal you’re eating. I suppose people enjoy or appreciate things more when they know where it was made and who made them.
But leave it to advertising people to bastardize the terminology and cheapen what might be a truly unique benefit for a product. Ever since someone decided “New and Improved” could adequately describe the addition of an artificial flavoring additive, ad folks love to trot out complete BS words and phases and overuse them.
It’s the subject of my latest column on Talent Zoo, which I hand-crafted on a computer.
The post Let’s Stop The Mass Use Of Artisanal Language In Advertising appeared first on AdPulp.
Print
Pedigree
Free your dog from bad breath.
Advertising Agency:BBDO, Mexico City, Mexico
Chief Creative Director:Luis Ribo
Creative Director:Eduardo Cisneros
Copywriter:Anibal Colorado, José Mena
Art Director:Nando Fernández, Nando Fernández
Associate Creative Director:Nando Fernández
Brandblack, the recently-launched “futurist performance sports brand” from David Raysse and Creative Director Billy Dill, teamed up with the L.A. Clippers’ “Sixth Man of the Year” Jamal Crawford and RSA Films, the production company founded by director Ridley Scott and Tony Scott, for a new campaign highlighting their high performance basketball sneaker, J.Crossover.
The global campaign, named “FUTURELEGENDS” after the opening track on David Bowie‘s 1974 album Diamond Dogs, centers around a 60 second spot of the same name. Directed by Antony Crook, the spot puts viewers in Crawford’s perspective in an examination of the “insightful and reflective approach he takes to each and every game.” Other heavy hitters tapped to collaborate on the project include creative director Glenn Kitson, executive producer Arrow Kruse, and director of photography Trent Opaloch (District 9, Elysium, Captain America: Winter Soldier). The copywriting doesn’t quite live up to the production side of thing, with a somewhat predictable voiceover about being the ice “when they bring the fire” and finding order in the chaos. But it sure does look nice.
New Career Opportunities Daily: The best jobs in media.
Well the headline pretty much says all you need to know but Progressive Insurance is out with four new ads — with longtime spokeswoman Flo nowhere to be seen — that feature a grown man in a baby sling, in his “mother’s” arms and in a high chair at work. The ads aim to encourage Millennials to drop their parents’ seemingly outdated insurance and switch to Progressive.
Which, before we move on, begs the question, what if the parents of these Millennial already use Progressive. Minor detail to be overlooked, apparently.
The approach was born out of research that found many Millennials turn to their parents for advice on insurance. This campaign, created by Arnold Worldwide, hopes to stem that behavior and have Millennials go directly to Progressive.
On or off target, the ads are hilarious.
In March a lot of people–and by “a lot of people” we mean “a bunch of journalists on Twitter who may or may not speak from personal experience”–made fun of Diet Coke’s “You’re on” tagline (though very little was said about the accompanying Droga5/Taylor Swift spot). From Gothamist:
“…there’s little doubt that Droga5, New York, who created the campaign, didn’t realize this and giggle to themselves about how clever it was.”
While the mockery was far less severe than that attached to other campaigns and probably didn’t do much to damage the product’s “brand perception” ratings, today we learned that the company took it so seriously that they decided to turn to their in-house team and start over (though Droga5 remains their AOR).
For the new, summer-ready campaign, the company returned to the tagline they’ve brought back from the dead at least three times since the early 80’s:
The spot it replaced after the jump.
New Career Opportunities Daily: The best jobs in media.
L’illustratrice Rebecca Mock fait de belles illustrations en gifs animés pour différents médias web. Les illustrations s’inscrivent dans l’ère contemporaine en mettant en scène des personnages dans les transports, tenant un iPad ou alors un bureau désordonné avec un iPhone qui vibre et une tablette graphique.
Nothing could make us yawn wider then receiving a new campaign for a light bulb brand. But when the emails says “the campaign is a copywriter wet dream,” our interest is peaked.
And this campaign from Raleigh-based Baldwin& is, indeed, peak-worthy. Featuring the entrancing Lance Reddick, known for his roles in Fringe and The Wire, we are thrust into a world of choice which pits the Cree LED light bulb against other, less innovative bulbs.
In one spot, Metaphorical, Reddick, holding a $100 bill, says, “Let’s assume this is your money. And you’d like your money to stay your money. Then why do you continue to do this — holds bill offscreen; it comes back with a chunk missing…eaten by a goat — to your money? Save your hard-earned money… or feed it to metaphorical money goats.”
Another spot, Grey Market, begins, “In light of the recent incandescent bulb ban, analysts have predicted the rise of an illicit grey market for the outlawed bulbs. He urges viewers to buy Cree instead or “stay beholden to the old ways, and attempt to navigate the shady, banned bulb underworld, trading jugs of grandpa’s porch juice for bulbs out of a rusty hatchback from a guy with a tattoo on his forehead who goes by the name of Rattlesnake.”
There are 8 spots in the campaign and they are all entrancingly awesome. We can’t believe we just said that about a series of light bulb ads but, yes, it’s true. Perhaps the best light bulb ads we have ever seen.
(TrendHunter.com) Injured and sick individuals who are bedridden have more to worry about than their weakened state, which the Air Cocoon by Horatio Yuxin Han, a Chinese designer based in Boston, Massachusetts,…
“Xscape,” the new album credited to Michael Jackson, uses technology to create songs around the singer’s voice.
Dawn Hudson, who for the last three years has been chief executive of organization that hands out the Oscars, was given a deal through 2017.
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