W+K creatives Matt Moore and Jason Kreher have reimagined the corny popsicle stick jokes of your youth in a dark, hilarious way.
Their project, SchadenFreezers imagines dark, depressing humor in place of the corny puns you’d expect, and the results are often quite funny. The pair created a series of gifs with the different popsicle sayings, which you might describe as anti-jokes. The humor comes from the juxtaposition of the dark, depressing lines in the cheery context of a popsicle stick. “Why was the ghost sad? A lot of different reasons.” should give you an idea of what to expect, although things get considerably darker than that (and occasionally pretty fucked up). There are definitely some misses, but more than enough funny ones to make wading through them worthwhile. We’ve included a few favorites after the jump. continued…
Confira abaixo os 5 vídeos publicitários mais viralizados da semana, entre os dias 4 a 10 de abril de 2014, segundo levantamento da BrandMagz.
O ranking leva em consideração apenas as campanhas lançadas no período da análise, e a classificação é feita de acordo com o máximo de compartilhamentos acumulados em 24 horas nas redes sociais.
1. Thai Life: “Unsung Hero”
Comercial da seguradora tailandesa Thai traz uma narrativa emocionante e demonstra o poder de “Acreditar no Bem”. Publicado no B9 no dia 7 de abril.
Criação da Ogilvy & Mather de Bangkok.
– Visualizações acumuladas: + 2.7 milhões
– Recorde de compartilhamento em 24 horas: 178.2 mil
2. Honey Made: “Love”
Respondendo a críticas de sua última campanha, marca ensina como transformar ódio em amor através da arte. Publicado no B9 no dia 4 de abril.
Criação da Droga5.
– Visualizações acumuladas: + 3.5 milhões
– Recorde de compartilhamento em 24 horas: 47.2 mil
3. Go For Zero: “Own Funeral”
Campanha belga contra direção em alta velocidade, mostra como seria assistir ao seu próprio funeral.
– Visualizações acumuladas: + 2.1 milhões
– Recorde de compartilhamento em 24 horas: 27.3 mil
4. Pilion Trust Charity: “#fuckthepoor”
Um homem circula por Londres com a placa “Fuck the poor”, em uma encenação parte de uma ação da organização de caridade The Pilion Trust. Publicado no B9 no dia 8 de abril.
Criação da Publicis.
– Visualizações acumuladas: + 2 milhões
– Recorde de compartilhamento em 24 horas: 25.5 mil
5. KFC: “Game of Thrones”
Jimmy Kimmel mostrou em seu programa como seria se a rede KFC aproveitasse o retorno de “Game of Thrones” para fazer um comercial.
– Visualizações acumuladas: + 350 mil
– Recorde de compartilhamento em 24 horas: 18.6 mil
BrandMagz é uma revista de monitoramento das redes sociais atualizada em tempo real. Ideal para quem precisa tirar o pulso da marca a qualquer momento.
Après les prints de la publicité Sony Bravia, le photographe Nick Meek possède également des séries personnelles d’une aussi belle qualité. Il partage ses voyages aux quatre coins du monde avec une luminosité saturée et un trait de lumière chaude qui vient très souvent adoucir les contours de ses photos.
The app works by turning your smartphone into a compass allowing you spin round and see where your friends live around the world and the cheapest available flight to visit them, bringing a new social dimension to typical flight searches. Combining your phone’s GPS location and the Facebook API, not only can you search for flights to visit your friends, you can filter them by price, distance and even the weather – all purchasable in just a few taps.
The arms race in marketing automation continues apace as IBM snapped up Atlanta-based Silverpop Thursday for an undisclosed sum.
With the deal, IBM joins Salesforce, Oracle and Adobe which have all made numerous acquisitions over the past two years as they build out tech infrastructure to service marketers.
IBM has recently acquired a number of marketing-software companies, including Unica and DemandTech, and it will bring Silverpop into its enterprise-marketing-management group. The addition of a true marketing-automation platform should heat up IBM’s competition with the other big players.
Warning: For your own safety, do not attempt to watch the video embedded above unless you are an extreme masochist.
We were kind of hoping that if we ignored it, this one would just go away but it appears we’re not that lucky, so let’s talk about “Let’s Get Social,” the social media marketing anthem from hell.
Introduced as “a very special treat,” which could just as accurately be applied to waterboarding, the song is an assault on the ears and any semblance of intelligence in the listener. With soul-sucking lines like “I’m hoping you’ll share my stuff, and tweet it to the world,” over a bland generic backing track, there are really no redeeming qualities about “Let’s Get Social.” The lead singer (who I’ve chosen not to name out of compassion) doesn’t have a bad voice, and that’s about the only positive thing you can say. Unfortunately, during the chorus the guy who introduced her (again, not including names) joins in with some truly awful backing vocals. After about a minute, when you think there’s no way they could possibly keep this going and/or about the time you start banging your head against the desk hoping to render yourself unconscious, the second verse begins. The audience is invited to join in for a break to post selfies and shit, because this is a song about social media, after all. Just when you think it couldn’t get any worse, background guy begins the most terrible rap you’ve ever heard, which forms a bridge back to the chorus (just what you were hoping for!). It’s an unholy clusterfuck of social media marketing self-importance and people making music who really shouldn’t have anything to do with music. You’ve been warned.
This abomination, in case you were wondering, was a warm-up for a keynote panel at this year’s Social Media Marketing World. Hopefully none of you people were there to suffer through this first-hand.
It's usually off-putting when inanimate objects have faces, but in this new Japanese Vitaminwater commercial, which features a person with a boom box for a head and spinning turntable eyes, that wasn't weird enough.
Nope, they had to go all out for a new coconut-flavored drink, and it's one of the weirder (but not gross!) things I've seen.
They had to have Heems from Das Racist rapping as Turntable Head dashes around to some of New York's latest trendy spots. It's all part of the New York remix, which is New York culture's way of giving old things new life, says Heems. (Ugh.)
Apparently the new coconut flavor is Queens-born Vitaminwater's own New York remix.
Começa como um desenho animado, um jogo de sedução entre uma mulher e um homem. Conforme as coisas vão esquentando, entretanto, os desenhos se transformam em live action. Assim é “Real Feel”, novo comercial para o produto de mesmo nome da Durex.
Com criação, produção e direção daHavas Worldwide, Partizan e Golden Wolf, essa foi uma ótima sacada para destacar a proposta de sensações reais oferecida pela nova camisinha. E o resultado ficou bem bacana.
Google, the tech master of pranks, hit gold in this week’s chart with its April Fool’s prank “Pokmon Challenge,” a new “feature” of Google Maps which allows users to find and catch Pokmon hidden throughout the world. With a cameo appearance from Google’s VP of Engineering, Brian McClendon, the spot was created as a recruiting gag that prepared “the most vigorous test known to man” to fill the comical title, “Pokmon Master.”
Disney on Broadway also made a splash last week with over 12.5 million views in a spot that had the Broadway cast of Lion King, on a flight, break out into a rendition of the “Circle of Life”; Evian grabs two spots on the chart with its new “Amazing Baby & Me 2” and its original “Baby & Me” campaign which debuted last spring; while Nike’s “Risk Everything,” our first World Cup related ad this year, debuts at No. 4.
Honey Maid jumps on the inclusive bandwagon with its “This is Wholesome” campaign that features diversity in all its glory with same-sex parents, interracial families and single dads, among others. Needless to say, the spot generated much controversy via social media and prompted the brand to create a response video which demonstrated a kill ’em with kindness approach. With 3.8 million views, it comes in as No. 8 this week, according to Visible Measures.
It’s not often we witness as rapid and dynamic a change as the one happening in paid social media today. The surge in branded and unbranded content, combined with new platform updates, is forcing brands to reconsider how they compete for consumers’ attention and the role of paid social media. Getting the levels of engagement, reach and scale marketers expect from digital marketing will require a committed investment — in both time and resources — which puts clients and marketers under pressure to demonstrate ROI.
Culture, consumer behavior and digital media are all evolving too quickly for the current assembly-line models to work ideally for paid social integration. Brands need to either house paid, earned and owned planning together, or they need to foster authentic cross-agency collaboration, with clear swim lanes for each agency. So how do we get more speed, organization and alignment?
Marketers can play a key role by using their influence in the RFP process to lead the genesis of new behaviors.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
