Hikikomori

Why a million people in Japan refuse to see the light of day.

From Adbusters #112: Blueprint for a New World, Part 1: Psycho

He refuses to go to school. He’s unemployed and won’t look for a job. He doesn’t leave his house, his room or even his bed for months, years, decades. The only time he lets in the outside world is to accept the food his worried, but enabling, mother leaves outside his door. He’s a “hikikomori,” a “shut-in” or “withdrawn” person.

Over a million people in Japan—mostly middle-class men under 25—are hikikomori. When they’re not reading comics or watching TV, hikikomori spend their days online … living there in a virtual universe of chatters, tweeters, gamers, porn stars, simulations and everything else that can be imagined.

These days, “real” life in Japan is hardly enticing. The schizoid clash between traditional values like filial piety, reputation in the community (sekentei) and parental dependence (amae) with new capitalist values—individuality, self-reliance and independence—is instilling crippling anxiety in Japanese youth. Immense social pressure is coming at them from all sides, and it’s stressful enough to cause many of them to make the deceptively-sane decision to avoid reality … for good.

Marketers Struggle to Pay Agencies by Results (but Here’s How to Try)


Global marketers are increasingly tying agency compensation to results, but only a small proportion have managed to make it the core of their model, according to a new survey by the World Federation of Advertisers.

Performance is the primary criteria for paying agencies at 11% of marketers in the survey, up from 7% in 2011, the last time the federation conducted a similar survey. Performance-based remuneration forms the basis of agency contracts for around 15% of marketers in the U.S. and Europe, but just 5% in Asia, the survey found.

A majority of U.S. marketers incorporate a degree of performance based-pay in their agency contracts, according to recent research by the Association of National Advertisers, but the World Federation of Advertisers measured marketers who based their contracts on performance at the start rather than using performance measures as an add-on.

Continue reading at AdAge.com

Braincast 107 – Marco Civil da Internet

O que é? Pra que serve? O que muda? É bom pra quem? Essas e outras questões sobre o Marco Civil da Internet, que passa a valer a partir de junho, são debatidas no Braincast 107.

Carlos Merigo, Saulo Mileti, Luiz Yassuda, Guga Mafra e Pedro Burgos discutem sobre a chamada Constituição da Internet e seus principais pontos, incluindo as polêmicas da neutralidade da rede, guarda de logs e remoção de conteúdo.

Faça o download ou dê o play abaixo:

> 01m35 Comentando os Comentários?
> 18m25 Pauta principal
> 1h18m15 Qual é a Boa? – qualeaboadobraincast.tumblr.com

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No Porto Seguro Auto Jovem você é reconhecido!

Pensando em estar ao lado do jovem e apoiá-lo em seu início como motorista, a Porto Seguro lança o Programa de Relacionamento Auto Jovem, um inovador seguro de automóvel desenvolvido exclusivamente para quem tem entre 18 e 24 anos, que valoriza o jeito como você dirige, concedendo descontos no seu seguro.

O Programa (disponível para clientes na região metropolitana de São Paulo) possibilita que você acompanhe a forma que dirige, dando dicas de como melhorar o seu desempenho e o reconhecendo por isso. Tudo isso de forma simples: via hotsite, redes sociais ou aplicativo.

Para começar bem, você ganha 30% de desconto no seguro e na franquia no primeiro ano de vigência. Para participar do Programa, um dispositivo da Porto Seguro é instalado em seu carro para que você possa acompanhar durante o ano dois itens ligados à sua dirigibilidade: tempo rodado de madrugada e tempo rodado com velocidade acima de 90Km/h. Além disso, você faz dois cursos rápidos: o Direção Segura (em Interlagos) e o Direção Emocional. Na renovação do seguro, de acordo com o seu desempenho, você pode garantir os mesmos 30% de desconto!

Porto Seguro

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Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.
Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes

Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.

Brainstorm9Post originalmente publicado no Brainstorm #9
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26 Eerie Packaging Designs – From Blackout Booze Branding to Bloody Wine Branding (TOPLIST)

(TrendHunter.com) These eerie packaging designs are showcasing how brands are going to extreme, and often visually perplexing lengths to capture consumer attention.

With the amount of products that continuously…

José Cuervo “engarrafa” sua própria história

A José Cuervo encontrou uma maneira bacana de contar sua história, ou melhor dizendo, engarrafa-la. Com criação da McCann de Nova York e produção do estúdio de animação Laika House, a marca de tequila revela momentos pontuais de sua trajetória, narrando acontecimentos vivenciados por membros da família chamados José Cuervo em diferentes gerações.

Do patriarca fundador da marca até o criador da margarita, passando por um rebelde que ajudou a expulsar os franceses do México, tudo foi recriado de uma maneira muito bacana.

Também foi criado um aplicativo ativado pela garrafa da José Cuervo clássica, que ajuda a criar uma experiência digital com a história da marca.

Brainstorm9Post originalmente publicado no Brainstorm #9
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Academia do Rock Rock Music School: Labour Day


Print
Academia do Rock

Advertising Agency:Candy Shop, Curitiba, Brazil
Creative Director:Bruno Regalo
Art Director:Bruno Regalo
Copywriter:Ricardo Mercer

Abstract Paintings of Oceanic Waves

Basée à New York, l’artiste Samantha Keely Smith fait des peintures abstraites de paysages d’océans, d’eaux agitées et de vagues qui bouclent et s’enroulent au rythme du pinceau. Avec de la peinture à l’huile et de la laque, elle marrie les couleurs froides avec des couleurs plus chaudes. A découvrir ci-dessous.

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Jack Daniel’s Tennessee Honey: Bees


Outdoor, Print
Jack Daniel’s

Advertising Agency:The Hive, Toronto, Canada
Creative Director:Simon Creet
Acd:Paul Parolin, Jess Willis
Art Director:Paul Parolin
Copywriter:Jess Willis
Digit Artist:Brett Simms, Heavy Artillery

Geometry Global Appoints New North American CEO

geometryOur tipsters were ahead of the press release today. WPP‘s New York-based “world’s largest activation network” Geometry Global–which sprang to life last summer as the activation agencies at G2, Ogilvy and JWT merged–has appointed Carl Hartman as its new North American CEO effective May 1st.

The release, which describes Hartman as “one of WPP’s top shopper marketing experts”, notes that he led the Kimberly-Clark team for more than six years before this move; he will continue to hold that role while reporting to global CEO Steve Harding.

Regarding the agency’s two current co-CEO’s:

Before beginning his stint at WPP, Hartman worked as a director at MEC and an account manager at Y&R.

New Career Opportunities Daily: The best jobs in media.

31 Eccentric Cafes – From Clothes-Cleaning Cafes to Feline-Focused Coffee Shops (TOPLIST)

(TrendHunter.com) With the on-going competition amongst retailers to capture clientele, companies are turning to unorthodox techniques to draw attention, and these eccentric cafes are some fantastic examples of how…

We Hear: Movement on the Ashley Furniture Review

347-02-38-35-Francesca-Sofa-Loveseats-ashley-furnitureMore than a month ago, AdWeek brought you news that national plush couch chain Ashley Furniture had launched a creative review.

Today we heard a couple of things from our sources about that review:

  • Ft. Lauderdale’s Zimmerman, which served as the company’s AOR since 2009, is out

At least two parties remain standing:

Since this isn’t a small account (Ashley is offering more than $50 million in yearly media spending), we expect to hear more on the review soon.

For context, in 2012 the chain chose Ryan Partnership as AOR for the launch of its spinoff chain, literally named “ZZZ’s by Ashley.”

New Career Opportunities Daily: The best jobs in media.

Latin American Film Institute Film Course: Daredevil, Night at Museum, Ghost Rider


Outdoor, Print
Latin American Film Institute

For many reasons we prefer small crews.

Advertising Agency:Cheil, São Paulo, Brazil
Creative Director:Fred Sartorello
Art Director:João Gabriel Gragnani, Thiago Fernandes
Copywriter:Rubens Marinelli

Locomotiva Discos: Keep music uncompressed


Outdoor, Print
Locomotiva Discos

Advertising Agency:Cheil, São Paulo, Brazil
Creative Director:Fred Sartorello
Art Director:João Gabriel Gragnani, Thiago Fernandes
Copywriter:Rubens Marinelli
Illustrator:Studio Mutato
Photographer:Studio Mutato

Lego Ad’s Little Darth Vader Is Less Charming and Cute and More Completely Evil

I never thought Lego would officially recognize how sharp its products are, but this ad for the Star Wars playset series does exactly that—with help from the dark side of the Force.

Little Vaders, of course, have a history of advertising success, though here the Sith Lord is somewhat less charming as he ruins a father's clandestine midnight snack run.




Simplified Subway Maps

L’architecte Jug Cerovic s’est amusé avec les stations de métro du monde entier. De New York, à Paris en passant par Tokyo, il a remis en ordre le métro en démêlant les lignes entre elles et en simplifiant les trajets qui respectent désormais la réelle architecture des villes. De nouveaux plans de métro à découvrir ci-dessous.

Voir Paris en plus grand.

Voir New York City en plus grand.

Voir Londres en plus grand.

Voir Tokyo en plus grand.

Voir Berlin en plus grand.

Voir Madrid en plus grand.

Voir Barcelona en plus grand.

Voir Moscou en plus grand.

Voir Mexico en plus grand.

Voir Beijing en plus grand.

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Portfolio Night Toronto: Israel, Brent, Simon


Outdoor, Print
Portfolio Night

This campaign for Toronto’s Portfolio Night that invites young creatives to be served up to Canada’s best Creative Directors. Young, tender and full of fresh thinking, they are after all what truly feed the industry.

Advertising Agency:The Hive, Toronto, Canada
Creative Director:Simon Creet
Art Director:Paul Parolin
Acd:Paul Parolin, Jess Willis
Copywriter:Jess Willis
Photographer:Matt Barnes, Westside Studio

Dukto drain opener: Elephant

Let them run free.

Advertising Agency: Fahrenheit DDB, Lima, Peru
Executive Creative Director: Ricardo Chadwick
Creative Director: Ricardo Mendoza
Head of Art: Luciano Leone
Illustrator: Estilo3D
Published: April 2014

Dukto drain opener: Bear

Let them run free.

Advertising Agency: Fahrenheit DDB, Lima, Peru
Executive Creative Director: Ricardo Chadwick
Creative Director: Ricardo Mendoza
Head of Art: Luciano Leone
Illustrator: Estilo3D
Published: April 2014

61 DIY Paper Projects – From 3D Advent Calendars to DIY Paper Animal Masks (TOPLIST)

(TrendHunter.com) These DIY paper projects are perfect for both adults and children looking to add some eco-friendly touches to their arts and crafts activities.

While the use of paper is increasingly becoming…

Colgate Total: Intergalactic Mouth

The ultimate mouth protection.

Advertising Agency: Y&R RedFuse, New York, USA
Global Creative Director: Gloria de la Guardia
Creative Director: Marco Walls
Associate Creative Director: Hernan Ibañez
Art Directors: Marco Walls, Hernan Ibañez
Copywriter: Samuel Melgar
Illustrator: Ricardo Salamanca
Published: March 2014