Hasta La Creative!

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry’s biggest night of the year, as co-chairs of the Media Week Awards 2014.

P&O Cruises has appointed Founded to its creative account following a four-way competitive pitch process.

Le designer graphique italien Lino Russo a fait une série intitulée « Skymetric », minimaliste, colorée et très graphique. Le mot-valise « Sky-metric » introduit la dimension géométrique de la série, avec le ciel bleu, toujours présent dans les compositions des images : mélange de la nature avec l’architecture.

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Media, Film, Promo, PR, Online
Pedegree

In recent times, the growing ‘slacktivism’ trend has posed a real problem for charities – many people feel that by sharing a link, liking a post, or signing an online petition, their digital actions alone will change the world. The reality is, however, that often these actions have no real world impact. So when Colenso BBDO and the PEDIGREE® team were planning their latest campaign for the PEDIGREE® Adoption Drive, they asked the question: rather than trying to combat ‘slacktivism’ could it be used to their advantage? This led to the development of ‘Share for Dogs’, an online campaign that taps into peoples’ desire to feel like they’re supporting worthy causes whilst also leveraging their propensity for watching and sharing cute puppy videos. By simply watching and sharing the video, people will raise funds for dogs in need. ‘Share for Dogs’ leverages YouTube’s revenue model whereby a portion of the profit generated from the pre-roll advertising on each video is shared with the owner of the video. All the revenue ‘Share for Dogs’ generates goes to the PEDIGREE® Adoption Drive. This new revenue-raising mechanic is a concept that we’re calling Sharity. Neville Doyle, Senior Digital & Social Strategist at Colenso BBDO, explained why they felt this to be such a ripe area for the PEDIGREE® Adoption Drive. “At its heart is a very simple but powerful idea. We hope that both the quality of the content and the fact that it effects real world good for real dogs will help us spread this video around the world. If it proves as successful as we hope, the idea of Sharity may provide a new template for how charities can look to raise both awareness and funds at the same time”. Leonid Sudakov, Chief Marketing Officer Global Petcare at MARS Inc. commented, “Share for Dogs delivers to the core of what we’re about – making the world a better place for all dogs, and to help dogs in need all over the world. The clever use of this digital medium also speaks to our ambition as a company to continue producing world-class, digital work that is truly effective and has the ability to reach as many people as possible.” This campaign was the product of another successful collaboration between MARS New Zealand, Colenso BBDO and FINCH. Helen Fitzsimons, Business Director at Colenso BBDO said, “We have an amazing relationship and history with MARS NZ – they continuously challenge us to push the work harder and support ideas that will impact their brands beyond just New Zealand. Share for Dogs is an example of a simple idea that has been given the recognition and support of our colleagues in the MARS and BBDO networks around the world and launched globally for the good of dogs everywhere.” Do your part for “Sharity” and click here to Share for Dogs: http://youtu.be/6M_l2OsdCkg #sharefordogs

Advertising Agency:Colenso Bbdo, Auckland, New Zealand
Creative Chairman:Nick Worthington
Creative Director:Levi Slavin
Senior Writer:Matt Lawson
Copywriter:Ben Polkinghorne
Art Director:Scott Kelly
Business Director:Helen Fitzsimons
Senior Social & Digital Strategist:Neville Doyle
Senior Planner:Tamsin McDonnell
Production Company:Finch
Director:Nick Ball
Executive Producer:Rob Galluzzo
Producer:Karen Bryson
Associate Producer:Amy Dymond
DoP:Crighton Bone
Production Designer:Sara Mathers
Animal Wranglers:Animal House
VFX supervisors:Andrew Timms, Mat Ellin
Offline:Method Studios
Editor:Seth Lockwood
Vfx:BERYL
Grade:Pete Ritchie
Flame:Andrew Timms, Mat Ellin
Sound Design:Franklin Rd
Composer:Jonathan Dreyfus

Misinformation, exaggerations, conspiracy theories, overheated rhetoric and outright lies about the political crisis in Ukraine have emanated from the highest echelons of the Kremlin.

(TrendHunter.com) These illusory graffiti designs are showcasing the immense talent that these artists exhibit as they creatively blend chalk designs and graffiti displays into their surrounding environments.

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Yahoo’s business may have finally reached bottom.

In the first quarter of this year, Yahoo came the closest to posting overall revenue growth since the fourth quarter of 2012.

“We believe we’ve moved from our core business being in decline,” said Yahoo CEO Marissa Mayer during the company’s earnings webcast on Tuesday. She described business as “stable” and mentioned a new plan to revitalize ad revenue.

Continue reading at AdAge.com

In a departure from the recent history of brand screw-ups on Twitter, US Airways has decided to go easy on the employee who tweeted a pornographic photo on the corporate account yesterday.

“The individual who was involved will not be reprimanded or anything of the sort,” said Matt Miller, a spokesman for American Airlines (which merged with US Airways), echoing remarks reported earlier by the New York Daily News. “It was an honest mistake.”

The employee in question was a member of US Airways’ in-house social media team.

Continue reading at AdAge.com