A Castrol reuniu a série viral de Ken Block, chamada Gymkhana, com a habilidade futebolística de Neymar, criando assim o Footkhana.
O vídeo, com quase 5 minutos de duração, traz diversos desafios impressionantes envolvendo carro e bola (várias delas). Tem também o Cafu ali no meio de tudo sem motivo aparente.
Nos comentários do YouTube, um monte de americano tira sarro de futebol. Mesmo quando é tudo ensaiado, acaba empatado.
Ahh yes, its playoff time in both the NBA and NHL and Arnold Worldwide’s hometown hub is taking the reins on the latter by adding Glenn Fleshler–aka the “Yellow King” from HBO’s True Detective–to its roster. In case you didn’t know, the Bruins are rocking it in hockey this year and Fleshler plays a role in the second spot following “The Calm” up above dubbed “The Wolfpack.” As a sort of semi-casual hockey fan who’s more interested in the NBA playoffs, I can still rejoice in the intensity, etc. Check out credits after the jump.
Ahh, the good old days, when men were men, women were women, the Internet didn't exist and one had to troll at a much slower pace.
According to this personals ad from 1973, found by a Redditor, there was still plenty of shenanigans happening in the hot social media of the day—aka, the newspaper.
These days, of course, men still troll their partners via newspaper personals. They just do it to their current ones, not their exes.
At an event hosted at The Beverley Hotel in downtown Toronto earlier this month, Lowe Roche created an installation piece honoring lost children using more than 1,000 Missing Kids Stamps. The installation featured stamps of Mélina Martin (missing, 2005), Maisy Odjick (missing, 2008), Tommy Clement-Pepin (missing, 2006), and Karar Al-Meiky (missing, 2006). As participants and passers-by took these stamps, the installation revealed a large portrait of Cédrika Provencher — “a solemn tribute, as well as a reminder of the greater impact that a single stamp will have.” Lowe Roche also designed the accompanying website and activation pieces for The Missing Children’s Network.
“Hope With Every Letter” was launched last year as a grassroots movement to put the faces of missing children on postage stamps, in an attempt to “drive action on behalf of the children who go missing in Canada each year.” At the Missing Kids Stamps website, “stamp personalization technology is seamlessly integrated to let Canadians create individual postage stamps featuring missing children” in the hopes that they will find their way into the hands of someone who recognizes a missing child. The project has been gaining attention, as it was recently nominated as a “People’s Voice” finalist in the 2014 Webby Awards. More importantly, the initiative has met with some success, with two children reunited with their families thanks in part to their efforts. The Missing Children’s Network used the installation as a way to launch year two of their “Hope With Every Letter” initiative, and were quite pleased with Lowe Roche’s work.
“The concept really is ingenious, and inline with our mission. We’ve made a commitment to the families that we work with to use every channel available to us to help them find their loved ones,” said Pina Arcamone, director general of The Missing Children’s Network. “The postage stamp is so universal, and passes through so many hands each day – it offers a way of paying homage to these children so they will never be forgotten. We were surprised no one had thought to use them in this way before, but more than happy to be the first to innovate in this way.”
You can learn more about the initiative in the video above, or by heading to the Missing Kids Stamps website. Stick around for credits after the jump. continued…
Michael Egan, who in a lawsuit last week accused the director Bryan Singer of sexually abusing him, has filed separate suits making similar accusations against three entertainment executives.
Com a legalização do uso de maconha em dois estados norte-americanos, e uso medicinal aprovado em 20 deles, o estúdio de design Studio 360 fez uma curiosa proposta: uma nova identidade visual para o baseado dentro dessa nova cultura ‘mainstream’.
Em parceria com a Original Champions of Design, o resultado foi não só uma nova representação gráfica, mas também um nome mais chique e menos estereotipado: canabiótico.
O logo para os canabióticos abdica da tradicional cor verde e da referência mais conhecida à folha verde da maconha, utilizando em seu lugar uma folha com sete folíolos, apresentada em roxo, que mais parece um bizarro arbusto ou um asterisco meio achatadinho. Nos exemplos apresentados, o logo para os canabióticos aparece em diversas representações, que vão desde vestimentas, avisos em embalagens alimentícias, pôsteres informativos e até mesmo emojis (!) relacionados à droga – destaque para os smiles maconheiros, que ganham o símbolo dos canabióticos no lugar dos olhos.
A intenção de toda essa nova identidade visual é acabar com o estereótipo do fumo – que é apenas uma das formas de consumo da maconha – e passar a mostrar os ‘canabióticos’ quase como um suplemento nutricional. Será que uma mudança de ‘marca’ pode ajudar a maconha a ser melhor recebida pela sociedade?
Os detalhes do rebranding da maconha podem ser conferidos na íntegra neste estudo da OCD.
The Splash Swab Espresso by. Starbucks® An idea to wake up people all around the world, have more bone marrow donors and fight leukemia, through a special coffee. *Young Glory Awards – 2nd Place – Silver Medal – February Brief Judge: Graham Douglas, Freelance Creative Director Former Creative Director, Droga5
Cette lampe réalisé par Yoy, a la particularité d’être une lampe trompe l’oeil : lorsqu’elle est allumée, l’ombre d’un abat-jour apparaît sur ??le mur. Grâce à une technique de led placée dans la tête de la lampe, celle-ci semble avoir un abat-jour alors qu’elle est nue. Une véritable création à découvrir ci dessous.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Wendy’s plugs its Right Price Right Size Menu (starting at 99 cents), Dodge serves up another variation on its Joan Rivers spots, American Express promotes its pre-paid Serve account for families with tight budgets — a counterpoint to the Everyday Credit Card for free-spending folks like Tina Fey — and Friskies brings a campaign it debuted on YouTube a few weeks ago to primetime TV.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Global media agency MEC announced today the appointment of Jason Lee as senior partner and senior director of digital for Marriott International businesses.
In his new role, Lee will be responsible for leading the “development and stewardship across Marriott International’s portfolio of brands, ensuring cross-team collaboration to drive genuinely integrated digital communication solutions, ideas and activation.” Lee arrives at MEC with extensive experience working with key brands, including a large focus in travel and entertainment. He comes to MEC from OMD Los Angeles, where he served as group director, digital, overseeing digital media strategy and buying for brands including SeaWorld Parks & Entertainment, Hawaii Visitors & Convention Bureau, eHarmony and Experian Consumer Services. Prior to that, Lee spent over three years at Starcom Worldwide in Chicago, where supervised strategic digital planning and execution of SEM campaigns for companies such as General Motors, Disney Studios, and ESPN. continued…
AOL and Peter Land, its head of communications, are parting ways, Mr. Land confirmed on Tuesday. He declined to elaborate.
Mr. Land, who joined AOL from Pepsico in April 2013, did not have it easy in his year at the company. Over the past 12 months, AOL CEO Tim Armstrong had a number of public miscues that gained national attention, including the citing of “distressed babies” born to AOL employees as a reason for rolling back benefits and the firing of Patch creative director Abel Lenz in the middle of a conference call.
“We are investing in our communications function by promoting two of our most talented up-and-coming leaders,” an AOL spokeswoman said in email. The company, she said, will combine investor relations and corporate communications under Investor Relations Senior VP Eoin Ryan. It will also combine internal communications, corporate marketing and foundation work under the AOL Advertising CMO Erika Nardini.
China is giving the 97-year-old Lincoln luxury brand a new lease on life. In a series of events in China, the brand has just launched a sleek new concept vehicle and a new retail vision.
Lincoln will begin selling vehicles in China this fall, starting with eight stores in seven cities and growing to 20 dealerships by the end of the year. By the end of 2016, Lincoln plans to have 60 stores in 50 cities.
In a highly competitive car market, the stores will offer a new brand of customer service called The Lincoln Way that the brand says will be built around relationships, not transactions.
(TrendHunter.com) Japan-based Moomin Cafe seats dining patrons and large stuffed animals. If you don’t like going out to a restaurant on your own, then this themed cafe can help you. To help overcome fears of…
People en Espaol has spent the last 17 years covering Hispanic and general-interest subjects, almost always entirely in Spanish. It ran a bilingual issue in 2002, but hasn’t returned to English since, according to the magazine. Now the June issue will break from tradition with a significant chunk of English-language content.
It arrives as part of Chica, an insert with six pages of editorial content and six pages of ads from L’Oreal’s Maybelline New York and Garnier brands. L’Oreal paid in the mid-six figures for the ads, according to a person familiar with the deal.
It’s partly a test to see if adding English-language content will help the magazine grow its audience among Hispanic millennials, according to People en Espaol Publisher Monique Manso. “The goal would be to have this become a more regular part of our conversation with our audience,” she said. There are no plans to start publishing in English only, she added.
With the news today that Bloomberg Businessweek’s brilliant creative director Richard Turley is leaving the magazine after a four-year run — he announced on his personal Tumblr blog that he’s heading to MTV — the Ad Age media staff and art department debated which of the celebrated covers during his run we’ve loved the most.
Attention large-hearted rubberneckers: Watching some dude making dumb faces and getting slimed, Nickolodeon-style, with all kinds of food stuffs is better when some of the proceeds go to an anti-hunger charity.
A pair of Internet personalities, Steve Kardynal (infamous for his bearded Chatroulette reenactment of Miley Cyrus's "Wrecking Ball") and Alex Negrete (of meme animator Animeme), made these slow-motion, close-up videos of themselves getting showered by consecutive meals like hot dogs with extra ketchup and mustard followed by spaghetti and meatballs, and a Denver omelette followed by chicken and waffles. After releasing the clips, the duo decided to donate "a large portion of the profits" to Action Against Hunger, according to a fundraising page they set up to help the nonprofit's mission to feed malnourished children. (A number of YouTube comments had called out the video makers for wasting food.)
Presumably, any profits for the clips, which (as of this writing) have 1.5 million and 74,000 views, respectively, come from ad revenue earned via the video-sharing site.
As we saw with last week's Pedigree video, there's always the question of how much money viewers can actually generate just by watching videos, given downward pressure on YouTube ad rates. And sure, there might be better ways to raise awareness about hunger than dumping a bunch of edibles on your head for the amusement of others. But there's no use crying over spilled milk, and so far Kardynal and Negrete's fundraising page shows $280 committed of an $8,000 goal. At $45 to feed one starving child back to health, it's still a lot better than nothing—anything is.
As for the videos themselves, they're willfully stupid, disgusting and kind of amazing to watch, for a little while at least—beautiful in an odd way, but not anywhere near as charming as Proximity BBDO's masterpiece of pastry porn for French coffee brand Carte Noir.
On the bright side, these aren't likely to make you as hungry, either.
In perhaps the wackiest campaign for hard lemonade (or anything for that matter) we’ve seen in a very long time, Duval Guillaume is out with three goofy videos for Carlsberg Breweries featuring Seth and Riley, a couple of inventors who think they’ve got it all figured out. Sort of.
Like many other startups that are now hugely successful companies, Seth and Riley hope to make it big time too. But let’s just say, they’re results, perhaps, aren’t ready for prime time.
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Post originalmente publicado no Brainstorm #9
Global media agency MEC announced today the appointment of 
