Apr
22
Lincoln Plans New Retail Experience in China, and 20 Stores by 2015
Posted in: Uncategorized
China is giving the 97-year-old Lincoln luxury brand a new lease on life. In a series of events in China, the brand has just launched a sleek new concept vehicle and a new retail vision.
Lincoln will begin selling vehicles in China this fall, starting with eight stores in seven cities and growing to 20 dealerships by the end of the year. By the end of 2016, Lincoln plans to have 60 stores in 50 cities.
In a highly competitive car market, the stores will offer a new brand of customer service called The Lincoln Way that the brand says will be built around relationships, not transactions.
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