Print
Panasonic
Get closer. 80X Intelligent zoom. Camcorder HC-V520.
Advertising Agency:Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director:Goetz Ulmer
Creative Director:Roy Cohen
Art Director:Paul Carrera
Copywriter:Paul Carrera, Daniel Steller
Photographer:Jan Steinhilber
This review is not an attempt to get the good folks at Caterpillar and Ogilvy to invite me over for a game of back-hoe Jenga.
But, man, wouldn’t that be cool? Because, let me tell you, playing Jenga with industrial moving equipment looks really cool. Don’t believe me? Pull up Caterpillar’s “Built for It Trial #1: Stack.”
Just as in b-to-c, not all b-to-b products are created equal. The most brilliant ad-agency creatives in the world probably couldn’t make payroll software seem the least bit cool. And, in the wrong hands, earth-moving equipment can be made to seem pretty boring, too.
Royal Caribbean Cruises operator Celebrity Cruises is to review its £5 million media planning and buying account, currently held by AMS Media.
La peintre Tiina Heiska fait des peintures abstraites où des femmes sont en mouvement. Le dynamisme du mouvement et du pinceau accentue la beauté et la sensualité que cette artiste veut faire ressortir dans chacun de ses portraits ou scène figée de petites filles. A découvrir dans la suite de l’article.
Ladbrokes has ditched the screaming of odds and shouting of prices to launch a marketing push that focuses on the “bettor”.
Facebook has moved into the health sector by buying Helsinki-based ProtoGeo, the company behind a fitness tracking app.
Film
Asta Philpot Foundation
Advertising Agency:Being, Paris, France
Chief Creative Officer:Alasdhair Macgregor-Hastie
Creative Director:Thierry Buriez
Art Director:Rémy Fournigault
Copywriter:Joris Vigouroux
Film Director:Pierre Edelmann
Production:Tbwa\Else
Head Of Tv Production:Maxime Boiron
Original Score:Bent Van Looy
UKTV’s free-to-air channel Dave is to launch a refreshed brand identity for its on- and off-air presence tomorrow.
Outdoor
The Weather Channel
Advertising Agency:BBDO, New York, USA
Worldwide Chief Creative Officer:David Lubars
Chief Creative Officer:Greg Hahn
Executive Creative Director:Tom Markham
Creative Directors:Peter Albores, Hunter Fine, Andre Massis
Art Directors:Camilo De Galofre, Lauren Hom
Copywriter:Lucas Owens
Integrated Producer:Katie Krueger
Senior Account Director:Francine Li
Assistant Account Executive:Jordan Kyle
Art Buyer:Megan Maquera
Print Producer:Michael Musano
(TrendHunter.com) Pool tables can generally be very bulky and take up a lot of space in your home. If that is a reason why you are holding back on getting one, this Fusion Table is perfect for you. Its latest table…
Almost half (43%) of consumers have changed their shopping behaviour for good as a result of the recession, according to research from loyalty firm Aimia.
Print
Ontario Ministry of Child and Youth Services
Advertising Agency:Idea Studio, Canada
Creative Director:Bruce Sinclair
Account Director:Roy Levine
Executive Producer:Caterina Salvatori
Art Director:Jocelyn Cheung
Copywriter:Bruce Sinclair, Michael Mayes
Content Strategist:Susan Hung
Information Architecture:Camila Uchoa, Peter Jubb
Developer:Victor Irzak
Clay Illustration:Francesca Vasile
Retoucher:Paul Lang
Print
Super Colle
For a better stick.
Advertising Agency:Havas Worldwide, Tunis, Tunisia
Creative Director:Nizar Maalej
Art Directors:Amine Lamine, Haythem Belhassen
Copywriter:Oussema Yahyaoui
Illustrator:Zied Mejri
Print
Cannes Lions
You’ll come back as pumped as a stock photo model.
Advertising Agency:Mccann-Erickson, London, United Kingdom
Photographer:Max Oppenheim
Chief Creative Officers:Rob Doubal, Lolly Thomson
Creative Director:Mike Oughton
Copywriter:Mike Oughton
Art Director:Simon Hepton
Digital Team:Thomas Ilum, Carl Rapp
Typographer:Gary Todd
Producer:Anna Henderson
Poussé par l’exploration du temps, le mouvement et la physique du monde naturel, Jonathan Latiano a imaginé Points of Contention : une installation en forme de croissance cristalline ou d’impact explosif. Grâce à l’utilisation de morceaux de bois récupérés, modifiés et peints le rendu de l’œuvre est spectaculaire.
The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,” where members of the Upright Citizens Brigade comedy troupe read legal transcripts word-for-word.
The Times plans to show off the programming at its NewFront presentation in New York on Monday morning, where it also plans to pitch advertisers on a redesign of its video hub, which is being reorganized under 14 channels and adding a native-ad product called Branded Playlists.
Acura is the initial sponsor of the Times’ new video hub.
Rohit is a man of few words, lets his work do the talking for him. Probably he was attracted to the camera before he noticed the opposite gender ;). As much as he is comfortable behind the camera the situation is totally reverse when he has to smile for the camera.
Why are you a photographer?
It’s the only Best thing I can do in this life. I m leaving my dream.
Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Nothing specific moment, when I decided to be photographer.
I was an engineering student. I was very bad in studies, never enjoyed studying.
Were there any particular role models for you when you grew up?
Outside the field of photography the only person I look upto is Sachin Tendulkar.
Who was the most influential personality on your career in photography?
Umesh Aher and Saish Kambli, my mentors.
How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
Earlier as options were few and work was in abundance things were a bit sorted and the photographer took the calls on how he/she wanted to shoot their campaign. The pioneers of photography like Gautam Rajadhyaksha ,Suresh Natarajan & Tejal Patni had given a whole different dimension to photography and youngsters looked upto them and idolized them for their vision to bring fashion and commercial photography to the notice of one track minded Indians. Whereas now photography has become more of an extracurricular activity.
Given a choice, no other constraints, film or digital?
Digital.
What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
Deteriorating day by day on the basis of creativity. Indians are focusing more on the quantitative work rather than qualitative. Whereas the worldwide print advertising scenario is progressive and diverse when it comes to creativity.
Where do you get your inspiration?
New day new leaf. Only an amazingly good day which brings forth new challenges and opportunities can inspire me.
Was there any time when you wanted to quit photography?
No. Never
Whats your dream project?
Want to shoot with my favorite actor Mr. Amitabh Bachchan.
Who would you want to spend a dinner with?
My Wife.
Whats on your iPod?
Bollywood and Trance.
Mac or PC?
Mac anyday!
The post Rohit Redkar Photography appeared first on desicreative.
Knob Creek—aged for nine years in new, charred American Oak barrels—is now running its first-ever television commercial. The spot which features Booker Noe, the charismatic sixth-generation master distiller at the distillery.
Rob Nelson, Senior Brand Manager of Small Batch Bourbons at Beam, says, “As we continue to grow this legendary bourbon brand, we’ve decided the time is right to take things up a notch and allow Knob Creek to reach new audiences on TV.”
Noe intones in the new spot, “If you’re not completely satisfied with the big, full flavor of our bourbon, just send back the unused portion and we’ll drink it for you.”
I am uncertain if that’s a money-back guarantee, but I do enjoy the bravado in the line.
Chicago-based marketing and advertising agency Walton Isaacson developed the spot.
The post Knob Creek Pours On the Charm in New TV Spot from Walton Isaacson appeared first on AdPulp.
Milq, which makes its debut on Monday, lets users organize bits of media around common themes, resulting in something like collaborative mixtapes.
The television and digital movie channel Epix plans to surround the documentary about the candid director with several of his works.
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