Hasta La Creative!

Rohit is a man of few words, lets his work do the talking for him. Probably he was attracted to the camera before he noticed the opposite gender ;). As much as he is comfortable behind the camera the situation is totally reverse when he has to smile for the camera.

Why are you a photographer?
It’s the only Best thing I can do in this life. I m leaving my dream.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Nothing specific moment, when I decided to be photographer.

I was an engineering student. I was very bad in studies, never enjoyed studying.

Were there any particular role models for you when you grew up?
Outside the field of photography the only person I look upto is Sachin Tendulkar.

Who was the most influential personality on your career in photography?
Umesh Aher and Saish Kambli, my mentors.

How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
Earlier as options were few and work was in abundance things were a bit sorted and the photographer took the calls on how he/she wanted to shoot their campaign. The pioneers of photography like Gautam Rajadhyaksha ,Suresh Natarajan & Tejal Patni had given a whole different dimension to photography and youngsters looked upto them and idolized them for their vision to bring fashion and commercial photography to the notice of one track minded Indians. Whereas now photography has become more of an extracurricular activity.

Given a choice, no other constraints, film or digital?
Digital.

What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
Deteriorating day by day on the basis of creativity. Indians are focusing more on the quantitative work rather than qualitative. Whereas the worldwide print advertising scenario is progressive and diverse when it comes to creativity.

Where do you get your inspiration?
New day new leaf. Only an amazingly good day which brings forth new challenges and opportunities can inspire me.

Was there any time when you wanted to quit photography?
No. Never

Whats your dream project?
Want to shoot with my favorite actor Mr. Amitabh Bachchan.

Who would you want to spend a dinner with?
My Wife.

Whats on your iPod?
Bollywood and Trance.

Mac or PC?
Mac anyday!

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