Hasta La Creative!

The ongoing Apple vs. Samsung battle looks even less flattering for TBWA\Chiat\Day after Business Insider and others gained access to more emails detailing a contentious back-and-forth between head of marketing Phil Schiller and James Vincent of Media Arts Lab.

The full exchange is worth a read for your daily allowance of Schadenfreude. Some key points:

• TBWA proposes an emergency meeting to address matters that seem more relevant to PR than ad departments: brand likability, employee behaviors, etc.
• The ad proposal is to “change the conversation” with a focus on differentiating the iPhone from the Galaxy
• TBWA also proposes a regular marketing communications meeting to facilitate “more open and expansive ways to experiment with ideas”

Schiller wasn’t buying it.

continued…

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If you’ve watched Car Fax’s spots featuring their Car Fox mascot and wondered where exactly he lives and how he gets his information (who are you?), Y&R’s new Car Fax spot will leave you one very satisfied, strange individual by answering both of these questions.

Y&R’s new 30 second spot, “Mole” introduces the Car Fox den, which acts as the center of the Car Fox’s elaborate operation (and presumably also his home). It also introduces another animal working in conjunction with the Car Fox and his team to “dig up” accident reports (I think you can guess this one). The spot builds on a character people immediately associate with brand (thanks, puns) to promote its selling points, which makes it easier to overlook its cheesiness. Also, I’m pretty sure fox dens aren’t 100 feet underground, but whatever. Credits after the jump. continued…

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Outdoor, Film, Print
IndieLisboa

The independent film festival IndieLisboa just released the 2014 edition, to be held from April 24 to May 4. With the new edition of the festival, also comes the new advertising campaign, again signed by Leo Burnet Lisbon. “Independent directors. Independent decisions.” is the concept of the new campaign that will run on TV, press and poster. Referring to some of the most iconic independent movies ever, the campaign to shows with humor and irony what really distinguishes independent films: they’re always true to the director’s vision and no one interferes on the story and on the way he wants to tell it.

Advertising Agency:Leo Burnett, Lisbon, Portugal
Executive Creative Director:Luciana Cani
Copywriter:Pedro Ribeiro
Art Director:Guilherme Nunes, Douglas Cardoso, Joana Bruno
Illustrator:Douglas Cardoso
Creative Producer:Hugo Lage
Production:Cristina Almeida
Production Company:Stopline
Executive Producer:Francisco Saalfeld
Director:Pedro Varela

Les créatifs italiens Benedetto Papi et Edoardo Santamato ont imaginé des cartes de visite aux personnages de la pop-culture, s’ils se reconvertissaient professionnellement. Rosemary’s Baby deviendrait une agence de babysitting, Nemo serait un restaurant japonais et Amélie Poulain se reconvertirait en photographe de selfies.

Esurance has announced today the addition of Alan Gellman as chief marketing officer. Gellman will oversee “all of Esurance’s marketing and advertising efforts, including direct marketing, online and offline advertising, search, brand partnerships, communications and customer experience.” He will be based out of Esurance’s San Francisco offices, and report to president and CEO Gary Tolman.

Gellman joins Esurance following ten years at Wells Fargo, first as senior vice president of marketing strategy, and then as senior vice president of digital marketing. Recently, Gellman led Wells Fargo’s lead agency of record search, as well as focusing on integrated marketing efforts. Previously he “established a customer engagement strategy with innovative new measurement capabilities” while leading strategy, research and analytics for Wells Fargo’s consumer credit group. Gellman actually began his career in advertising, before making the leap to consumer packaged goods with General Foods, Kraft and ConAgra.

“After a very comprehensive search, I am pleased to welcome Alan to the Esurance team,” said Tolman. “His experience in regulated industries and strong focus on digital, analytics, and putting customers first will help us grow the Esurance business as we continue to drive innovation and the evolution of self-directed insurance.”

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