(TrendHunter.com) Animal rights organization PETA launched this cute but sad Easter ad to spread awareness of the plight of male chicks slaughtered on poultry farms because they don’t produce eggs.
The ad…
Capsus Films a conçu, produit et réalisé ce manifeste pour la nouvelle marque de montres MONA : une vidéo chaleureuse parlant de l’âme des choses. La montre se fait discrète et la vidéo met en avant des paysages, des humains, des sentiments, des couleurs et des sensations très esthétiques.
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Europlas
Don´t let good things rot.
Advertising Agency:Agencia Fauna, Santiago, Chile
Creative Director:Gregory Foweraker
Art Director:Kenneth Foweraker
Copywriter:Sebastián Meirovich
Illustrator:Chavezónico
In one of the drollest video deliveries we have ever seen, Barton F. Graf 9000’s Gerry Graf and “spacial philosopher” Rose Sacktor offer a tour of the agency’s office highlighting its amazing features such as its one continuous floor, see through materials otherwise known as windows, discontinuous desks and poles that prevent the floor above from falling on your head.
Nothing like dry wit to sensationalize normality.
Production company Tool has just announced the addition of Christopher Neff as executive producer for their digital team.
Neff joins Tool from 180LA, where he served as director of interactive production. While at 180LA, Neff worked on such notable projects as Pepsi’s “Now is What You Make It” World Cup campaign and HP’s award-winning interactive YouTube experience “2Days Beat.” He also won a One Show Interactive award in 2012 for his work on Sony’s Facebook-based, Google Earth-enabled, $1 million digital treasure hunt.
Tool Digital Managing Partner Dustin Callif was excited to welcome Neff aboard, saying, “Chris brings a passion for digital production that is a perfect fit for what we’re looking to accomplish. He is an ideal person to help evolve and grow our digital capabilities.”
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Italian designers Benedetto Papi and Edoardo Santamato have created pop culture business cards in the likes of some of the most famous fictional characters. However, these business cards represent…
Famous advertising slogans are inseparable from the products and services they sell.
Or are they?
Inspired by our recent post about social media icons in Edward Hopper paintings, ad agency media strategist Ritesh Gupta sent us an intriguing set of images—a series of famous ad taglines, each placed next to a line drawing of a human fetus.
And far from being meaningless, many of the juxtapositions seem oddly perfect.
"I began to juxtapose some of the world's most memorable advertising slogans and taglines with an iconic, beautiful and powerful image: a fetus. I knew it was a silly idea for a personal project, but I realized this would be a beautiful, harrowing way to illustrate the idea that context is everything," Gupta writes on his website, where you can see more examples.
He adds: "The resulting juxtapositions range from fun sexual innuendo to PSA-level social commentary that really hits home for many (myself included)—enjoy!"
David Hakimyar, a student at the Filmadademy Baden-Wuerttemberg in Germany, created a commercial for PETA which tells the sad story of what happens to male chicks as they attempt to take first flight.
While the work is not official PETA work, the cause group did give Hakimyar permission to use the PETA logo and he tells us PETA will be posting the video on their official channel as well.
En collaboration avec Sofie Platou, la designer graphique Julie Elise Hauge a fabriqué 8 raquettes de ping-pong à partir de matières différentes telles que le béton, le plexiglas, l’éponge, le marbre, le bois et le miroir. Les créations ont aussi été imprimées en posters avec un beau set design.
Making-of :
The Weather Channel will return to DirecTV on Wednesday after it agreed to alter its programming.
Under the deal ending a months-long blackout of the channel on DirecTV, Weather Channel said it will reduce its reality programming by half on weekdays and allow DirecTV customers to watch programming on multiple devices inside and out of the home.
Weather Channel also said it was sorry for agitating in public against DirecTV during the dispute.
Just like last year, we here at the Spy are providing a brief snapshot of the revelry likely taking place at the ADC Festival of Art + Craft, which kicked off in Miami yesterday. Since we’re not there (of course), we’ll let ADC content manager Brett Mackenzie handle the duties. Take it away, Brett
“So we are knee deep in the second day of the ADC Festival of Art & Craft of Advertising and Design, and part of Day Two means getting Day One edited.We’ve just posted the Day One recap on the Festival site right here. http://adcglobal.org/adc-festival-day-one/But if you really wanted to boil the first day down to its essence, it ended up being all about Hungry Castle and Lionel Richie’s Head (and not just because I got to play Lionel Richie.) https://vimeo.com/91441383.Day One ended with the 2014 Tomorrow Awards ceremony, poolside at the James Royal Palm Hotel. You can see all five winners here http://adcglobal.org/adc-celebrates-2014-tomorrow-awards-winners”
Seems like fun, we suppose, and who can deny a Lionel Richie likeness. More images the goings-on follow after the jump.
New Career Opportunities Daily: The best jobs in media.
Saatchi & Saatchi Thailand have just announced winning Virgin Active duties in Thailand, adding to the agency’s business growth momentum.
“We’re so pleased to be working with Virgin Active,” said Mark Cochrane, CEO of Saatchi & Saatchi Thailand. “They want to become the most loved fitness brand in Thailand, and with the power of Lovemarks thinking we’re really excited to be fuelling their journey. They are great people, and have a great dream.”
Virgin Active is launching their flagship location in Bangkok this month, but Saatchi & Saatchi have confidentially been working on the launch for several months prior. They will be responsible for advertising, design, branded content, PR and activation, and overseeing all social media activity. “We have really concentrated on creating a seamless launch experience for potential members that is rich with surprise and delight at every turn,” said Cochrane. “Together, we’re excited to build ‘the happily ever active movement’ and help Virgin Active become a Lovemark in Thailand.”
New Career Opportunities Daily: The best jobs in media.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new spots, Veet hair remover shows what seems to be two guys cuddling in bed (an anti-body hair message that Time magazine is not terribly fond of) and Sprint serves up another installment of its “Framily” campaign (which, in turn, Ad Age ad critic Ken Wheaton is not terribly fond of). Mini, meanwhile, plays a curious game of dominoes with a whole bunch of its diminutive cars.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Vodka marketing in recent months has gotten quite serious, as brands go to great lengths to describe their complex origins and formulas. Belvedere Vodka, for instance, touts its credentials as distilled “according to a 600-year-old Polish tradition,” while Grey Goose is explaining how its creator defied naysayers by crafting the vodka from French wheat.
In the face of this grandiosity, Smirnoff is breaking a new global campaign today that seeks to restore some levity to the category. With the tagline “Exclusively for Everybody,” ads use humor to mock the social exclusivity and pretentiousness that Smirnoff executives say has overtaken the category.
Smirnoff wants to take a “fresh point of view” that highlights the brand’s positioning as “great quality vodka for the masses,” said Dan Kleinman, the U.S. brand director for Smirnoff, which is owned by Diageo. In a campaign overview document, Smirnoff states that vodka has “lost sight of its populist roots and become exclusive and elite” with the “overpriced offering of pretentious VIP areas and model-only parties.”
For one day at the New Museum in New York City last week, a “Sweeper” exhibit took people through a chilling multi-sensory installation that recreated a walk through a deadly minefield. Created by digital agency Critical Mass, along with the United Nations Mine Action Service, the goal of the interactive exhibit was to bring awareness to the daily threat of landmines that exists for millions of people throughout the world.
The agency used Apple’s iBeacon technology, its new indoor positioning system, to simulate the experience via an app people downloaded on their phones. As they walked by a beacon in the exhibit, visitors triggered an explosive sound indicating they had been “blown up.” They would then be provided with gruesome details of the aftermath one would experience during a real attack, and led to a donations page.
The exhibit also included an audio tour guide that described in detail the consequences of becoming victim to these explosive hazards.The exhibit also featured poignant portraits of mine victims by photographer Marco Grob, the man behind the last professional portrait sitting of late Apple founder Steve Jobs.
(TrendHunter.com) Looking almost like psychedelic art pieces, this shattered mirrors photography series is achingly beautiful and surreal.
The ‘Broken Mirror/Evening Sky’ shattered mirrors photography…
Não é só com tuítes e hashtags patrocinadas que o Twitter pretende se manter. A rede social estaria em vias de trazer 15 novos formatos de anúncio nos próximos 6 meses, segundo informações do Wall Street Journal.
O primeiro ‘lote’ desses novos jeitos de anunciar no Twitter deve chegar em breve, incluindo um formato que permite fazer downloads de apps para smartphones com um simples toque em um link. Após baixar o aplicativo, os usuários seriam imediatamente redirecionados às suas timelines, onde poderão continuar deslizando os dedos na tela para conferir outros tuítes.
Outro formato que estaria sendo estudado é chamado de ‘call to click’, que incluiria um botão dentro do tuíte pago, permitindo que o usuário entrasse em contato direto com a empresa. Poderia funcionar bem com serviços de entrega e delivery de comida. A compra de produtos diretamente pelo Twitter também é uma das possibilidades de novos formatos que podem surgir, em parceria com empresas que controlam pagamentos digitais.
De acordo com relatos, a intenção do CEO Dick Costolo é incentivar a criatividade dos anunciantes, que terão à disposição formatos publicitários diferenciados, que podem permitir uma interação e uma aproximação maior com o público tuiteiros. No entanto, a plataforma precisará tomar cuidado para não exagerar no número de anúncios simultâneos, que podem acabar incomodando os usuários.
Post originalmente publicado no Brainstorm #9
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Toronto-based agency photographed every pizza on Toronto hot-spot Pizzeria Libretto’s menu for a new social media campaign via Instagram.
With business booming at the Verace Pizza Napoletana (VPN) approved restaurants, “there was no time or space for servers or menus to give diners the in-depth details they were looking for.” Union realized that Instagram posed the solution and created Librettogram. They photographed each pizza on the menu and cropped them into nine separate shots that re-from into indivudal pizzas in Instagram’s Grid View. When users log on to Libretto’s Instagram, they can scroll through the entire menu with a flick of their finger, and click on a picture to bring up a closer view and more detailed information. In Union’s words, “By reframing the VPN story into a format and medium our target engages with every day, we were able to deepen customers’ appreciation for what Pizzeria Libretto does and strengthen their connection to the restaurant.” Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
Walt Disney Co. has thrown down the gauntlet at Warner Bros. by scheduling the next installment of its Captain America film series to open on the same day its competitor releases a combined Superman-Batman movie.
Disney’s Marvel unit said a previously unidentified film scheduled for May 6, 2016, would be the third film in its Captain America series. The second picture, “Captain America: The Winter Soldier,” set a record for an April debut last weekend with ticket sales of $95 million in the U.S. and Canada.
Pitting superheroes against each other flies in the face of recent efforts by studios to spread out competing films and avoid cannibalizing ticket sales. Plans by Disney and Time Warner Inc.’s film division to come out with big pictures on the same day suggest competition for top dates remains fierce.
After making an $80 million investment, China Media Capital and FountainVest Partners will help the unit, China Imax, complete a public offering.
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