Après les LEGO en groupes de musiques iconiques, Adly Syairi Ramly revient avec ses figurines LEGO qu’il habille avec des marques streetwear telles que Supreme, APC, Opening Ceremony ou encore Maison Kitsuné. Mode et pop culture se confrontent, le tout à découvrir sur Fubiz dans la suite de l’article.
Usar biscoitos como base ou complemento para algum prato não chega a ser novidade para quem costuma cozinhar. A Oreo, então, resolveu incorporar essa ideia com a série “Snack Hacks”, onde ensina os consumidores como criar novos pratos usando o biscoito – inclusive com a ajuda de chefs conhecidos, como Michael Voltaggio, do Ink, Roy Choi, do Kogi, e Nguyen Tran, do Starry Kitchen.
Cada um deles desenvolveu uma receita original, combinando o biscoito com outros ingredientes, e apresentando aos fãs da marca um mundo novo de possibilidades. E para quem pensa que só é possível preparar pratos doces, uma supresa: os chefs mostram que, com uma boa dose de criatividade e curiosidade para experimentar, é possível se surpreender com o resultado. Vale o play.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Christopher Neff has joined production company Tool as executive producer, where he will oversee the company’s digital productions. Previously, Mr. Neff was director of interactive production at 180, Los Angeles, where he worked on Pepsi’s soccer project, “Now Is What You Make It,” an interactive film starring YouTuber Stony that let viewers explore alternate storylines and unlock interactive moments.
Sajid Javid, the financial secretary to the Treasury and Conservative Party, has replaced Maria Miller as culture secretary, following her resignation over an expenses row.
A heartfelt hatred of Comic Sans is required for every graphic designer and anyone who happens to have good taste. But while most people use it as a cruel joke or ironically, Craig Rozynski, an Australian designer in Japan, set out to fix the font's many shortcomings.
Figuring there is value in having a casual script typeface for informal documents, Rozynski created Comic Neue to challenge Comic Sans's supremacy in that area.
Available in two variants and three weights, Comic Neue "aspires to be the casual script choice for everyone including the typographically savvy," Rozynski writes. "The squashed, wonky, and weird glyphs of Comic Sans have been beaten into shape while maintaining the honesty that made Comic Sans so popular. It's perfect as a display face, for marking up comments and writing passive aggressive office memos."
In other words, it should appeal to the very people who are still defacing the world with Comic Sans.
You can even download the font for free right now. So get it for yourself and give it to friends. Together, we can stop the disease that is Comic Sans.
• Comic Sans
• Comic Neue
Tate & Lyle, the sugar brand, has created a “bank made of cake” to launch its latest marketing campaign, which offers funding to people who want to start baking businesses.
Universal Music Group has acquired UK-based music producer and distributor Eagle Rock Entertainment for an undisclosed sum.
Outdoor
Igfm/International Foundation Of Human Rights
“Get a closer look” – especially on the critical working conditions in the global low-budget textile industry.
Advertising Agency:Tom Grammerstorf, Hamburg, Germany
Creative Director:Tom Grammerstorf
Art Director:Enrico Hoppe
Copywriter:Kolja Danquah
Photographer:Tom Grammerstorf
Cgi Artist:Felix Bader
3D Scanning:Behr Bros
Retouching:Holger Egbers
Account production:Akku Hallerbach, Katja Brandt
Há alguns dias, mostramos por aqui uma campanha canadense de prevenção ao câncer testicular, protagonizada por 20 homens enfrentando uma depilação dos testículos. Os alertas sobre o problema continuam ao redor do mundo, como na Espanha, onde a VCCP de Madri assina “Está en tu Mano. Enséñaselos a tu Médico” (Está em sua mão. Mostre-os a seu médico) para a Asociación Española de Adolescentes y Adultos Jóvenes con Cáncer.
De tempos em tempos, alguém decide ressuscitar o chatroulette e, desta vez, a decisão parece ter sido bastante acertada, especialmente diante da informação apresentada no início do vídeo acima: 7 entre 10 usuários masculinos dos sites de bate-papo aleatório com vídeo usam a ferramenta para exibir seus genitais para desconhecidos.
É daí que entra o raciocínio da VCCP: se os homens mostram seus genitais para milhares de pessoas na internet, por que não mostrar para seus médicos? Foi esta a mensagem passada por meio de placas por uma modelo que teve de encarar alguns caras bem desinibidos.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Tesco is reportedly set to sideline its marketing head Matt Atkinson as boardroom strife at Britain’s biggest supermarket continues.
La designer polonaise Zuzia Zuber a fait une série de rouleaux à pâtisserie avec des motifs incrustés très drôles : des chiens, des chats, des hamburgers, des écritures, des formes géométriques, des renards et des dinosaures. Une manière très originale de cuisiner des cookies. A découvrir dans la suite.
Coupons and vouchers aren’t cutting it any more, marketers need to learn to leverage social in the war for customer loyalty, argues Gideon Lask.
News UK continues to extend its membership benefits with the acquisition of online retailer Handpicked Companies for an undisclosed sum.
Labour is trying to introduce a ban on TV ads for payday loans before the 9pm watershed, in an attempt to prevent children pestering their parents to apply for them.
An outdoor installation on Clapham Common looks like a blank canvas by day, but at night the 26ft by 16ft artwork transforms into a bright blue depiction of the Milky Way galaxy.
Cheil UK has won the Fox’s Biscuits digital and social media account, replacing incumbent Libertine, after a pitch for the business.
Today’s younger generation might only recognize Arnold Palmer from his picture on Arizona Beverage Co. bottles, but a documentary from the Golf Channel will look back at his days as an idol and heartthrob — and the grandfather of modern sports marketing.
Forget Michael Jordan, Peyton Manning or LeBron James. The 84-year old golf legend wrote the book on modern athletic endorsements over the past 50 years, pitching everything from Pennzoil and Callaway Golf to Rolex and Cadillac.
Mr. Palmer was the first athlete to create a global business empire with his Arnold Palmer Enterprises (and its ubiquitous umbrella brand logo). No pitchman has had his name licensed in so many countries, for so long, as the Commander-in-Chief of Arnie’s Army. And, of course, he’s got a drink named after him (which is also licensed).
Naomi Troni is joining Lowe and Partners in the new role of global chief growth officer, leaving Havas after 10 years. She will be responsible for global marketing, business development, and managing the Lowe brand and how it’s communicated.
Ms. Troni just moved back to London with Havas after more than a year in Singapore as CEO, Southeast Asia for Havas Worldwide. Before that, she became global chief marketing officer in 2012 and global new business director in 2010. She has been based in the U.S., Europe and Asia at different times for Havas, after joining Euro RSCG as business development director in 2004.
Michael Wall, global CEO of Lowe and Partners, said Ms.Troni is expected to start the job this summer, and will initially remain based in London and then relocate to New York.
Timberland has tapped MDC agency Assembly to handle media as the company assumes a more digital-centric strategy.
“We realized the best storytelling in our category is probably in the digital space and really recognized that our future model will be a content-times-distribution model,” said Jim Davey, VP-global marketing, Timberland. “You’re going to see the bulk of our spending now in the digital space. The ability to find consumers where they are online with targeted messaging will have a bigger return-on-investment, versus a shotgun approach of sending broad messages to a large group.”
The win for Assembly comes on the heels of the brand’s repositioning last fall. At the heart of the repositioning was a campaign dubbed “Best Then. Better Now,” meant to highlight the brand’s heritage but also a more modern lifestyle appeal.
Media, Online
Ibsr/Bivv
Virtually no one feels it is dangerous to drive a few km/h faster than the maximum speed limit. However, even this “slight” speeding kills and injures hundreds of people every year. And we tend to ignore the many lives of people close to us that are devastated as well.?To slow down their loved ones before it is too late, people in this film set up an unusual wake-up call. They invited their speeding friend or family member to their own funeral. The emotional reality check was caught on (hidden) camera.?
Advertising Agency:20something, Brussel, Belgium
Creative Director:Benoît Vancauwenberghe
Account:Bram Van Buynder
Art Director:Jean-Pol Lejeune
Copywriter:Quentin Watelet, Birgit Fonteyn
Director:Olivier Auclair, Robert Van Donge
Film Production Company:Zoom Production
Additional Credits:Céline Speeckaert, Thomas Horman, Jonathan Marchal, Pop-Up talents
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
