Crispin Porter + Bogusky didn’t have to look any further than from within to find someone to succeed Chad Hopenwasser, the eight-year agency vet and VP/director of video production who split for the HOP gig at Chiat NY last month. Taking over Hopenwasser’s role now is Kate Hildebrant, who has been with CP+B since 2009 and most recently served served as VP/executive integrated producer. During her time at CP+B, Hildebrant worked on campaigns for clients including Jell-O, Fruit of the Loom, Microsoft, Kraft, American Express and Bolthouse Farms.
Prior to Crispin, the exec spent four years at DDB, producing efforts for McDonald’s, State Farm, Wrigley and Anheuser-Busch along the way. Early on in her career, Hildebrant spent several years as a producer at Fallon, serving as an assistant producer on BMW Films’ award-winning “The Hire” among other projects.
Enquanto aqui no Brasil muita gente reclamou do calor absurdo do verão, no Hemisfério Norte as pessoas sofreram com o extremo oposto, com tempestades de neve e muito frio. Em Montreal, a Duracell resolveu tentar estimular o calor humano dos canadenses com Moments of Warmth, uma ação que instalou um sistema de aquecimento em um ponto de ônibus, mas que só funcionava se as pessoas unissem suas mãos.
O grande problema dessa ação, ao meu ver, é que foi impossível não ficar com uma sensação enorme de déjà vu, seja por conta do frio no ponto de ônibus, mas pior de tudo, porque lembra muito Cadena de Ternura, realizada pela David ano passado, na Argentina.
Ainda assim, dá para a imaginar a felicidade da galera que achou um lugarzinho aquecido em meio a tanta neve. Tente se lembrar do seu alívio em uma sala com ar condicionado nos dias de calor extremo, e você entenderá perfeitamente.
The rise of touchscreen devices has been the catalyst for gaming to become one the most popular mobile pastimes, which for brands means opportunities as well as risks, writes Richard Smith, account director at Mindshare UK.
Sausalito, CA-based Butler, Shine, Stern & Partners are rolling out a new campaign today for Raise the River, “an organization that has been working to bring water to the Colorado River and restore it to the Gulf of California.” The new campaign revolves around a series of videos pitting Robert Redford against Will Ferrell in a mock debate about the proper way to restore the Colorado River. Redford plays the straight man, representing Raise the River, while Ferrell thinks the solution is to “Move the Ocean.”
The campaign begins today with a series of videos, first exclusively on YouTube and Funny or Die, and then on Participant Media’s Pivot Channel on March 22nd. Funny or Die released the first clip today, with a series of videos to be released gradually through April. BSSP’s campaign aims to raise 10 million dollars for the restoration of the Colorado River. Redford explains the problems facing the Colorado River and how Raise the River can help. Will, excuse me, William Ferrell chides “Old Sundance” and argues that the real solution is to “several hundred miles inland,” which will help both the river and American surfers. To add emphasis to Ferrell’s cause, he is joined in one of the videos by surfer, Kelly Slater.
“We saw this idea of a fictitious debate between Mr. Redford and Mr. Ferrell as a novel way to generate greater awareness of the very serious issues facing the Colorado River,” explains Jill Tidman, executive director of the Redford Center. “Bringing a sense of humor to the effort opens the door for a much greater audience and offers everyone a chance to be part of winning this campaign—and this is one we are going to win.”
In addition to the series of videos, BSSP has created websites for both Raise the River and Move the Ocean, as well as “a series of sharable social media clips featuring Ferrell to seed a robust social media initiative.” You can see Redford debate Ferrell in the clips above and below, and stick around after the jump to see Kelly Slater join Ferrell for Move the Ocean.
We know why marketers make great videos: to sell you stuff. But sometimes, in the course of selling you stuff, a marketer can make a difference, and that’s the theme of today’s vote.
Voici cette maison Casa Del Arbol qui a été construite devant la vue imprenable du volcan Tungurahua. Mais la véritable attraction est la balançoire attachée à l’une des branches de l’arbre et située à la sortie d’une falaise à plus de 8350 pieds au-dessus du niveau de la mer sans aucun dispositif de sécurité.
When online real estate marketplace Auction.com announced a $50 million dollar funding round from Google Capital last week, the company made another announcement that flew under the radar: the naming of David Thompson as chief marketing officer. Mr. Thompson is replacing Megan Hanley, who left the company over a year ago.
The cash should give Mr. Thompson, a veteran of WebEx and co-founder of early marketing automation platform Leadrocket, an opportunity to get creative. And he’ll need it: Mr. Thompson is tasked with marketing to the company’s b-to-b clients — 80 to 90% of the business, he said — and its b-to-c customer base, which Auction.com is determined to grow.
Overall, more than 35,000 sales occurred on Auction.com in 2013, totaling over $7 billion in gross sales. The company does not disclose its total take on a sale, but it charges buyers a 5% transaction fee on average, according to Mr. Thompson.
A bus shelter situated in the icy clime of Montreal encourages waiting commuters to link hands from one end to another, at which point the shelter heats up, in a campaign for battery brand Duracell.
A experiência de usar o Google Glass e ter uma tela virtual na frente dos olhos ainda é inédita para muita gente, e o novo gadget causou bastante discussão nos setores de controle de trânsito pelo seu potencial de distrair o motorista. No ano passado, uma moça levou uma multa para casa depois de ter sido flagrada com o Glass ao volante. O motivo? Falta de atenção na estrada, já que o policial considerou que o uso do Glass seria o equivalente a ter uma tela de TV no para-brisa.
Como poucas pessoas já puderam experimentar o Glass, ficava a dúvida se era exagero do policial ou apenas falta de adaptação dele às novas tecnologias. Agora, esse vídeo do usuário JerryRigEverything pode ajudar você a entender a experiência de pilotar usando um Glass como GPS. A princípio a sensação é de estar em um game em primeira pessoa, mas passada a empolgação, dá para perceber que tela com o mapa realmente incomoda, ainda que seja translúcida.
A opção de inverter as telas, com o mapa ocupando a maior parte, também não ajuda muito.
Pilotar durante a noite usando o Glass foi ainda mais arriscado, segundo Jerry. A iluminação pública acabava refletida diretamente nos seus olhos, e a transparência da tela com o mapa não fazia tanta diferença assim.
Até que a preocupação dos policiais e dos departamentos de trânsito não parece tão sem sentido assim, não é?
Avec la série « Mandala », le couple d’artistes basés au Texas, Hillerbrand + Magsamen, expose sous forme de kits circulaires organisés et colorés les objets de leurs enfants ou faisant parties du quotidien. Cela donne des cercles harmonieux composés d’objets parfois incongrus et drôles. Plus de détails dans l’article.
Quando dois fotógrafos cruzam os EUA dirigindo e encontram pelo caminho centenas de buracos, o que eles fazem? Davide Luciano e Claudia Ficcaresolveram criar uma série de fotos que retratassem tais buracos de forma inusitada.
MyPotholes retrata 18 cenas detalhadas em diferentes buracos das cidades de NYC, LosAngeles, Toronto e Montreal.
Todas as cenas foram fotografas com amigos e família servindo de modelos, às vezes em locais calmos e desertos, outras em meio ao caos do trânsito e pessoas se amontoando em volta da sessão. Como não havia permissão da polícia, era preciso estar preparado para arrumar tudo e sair a qualquer momento.
Os fotógrafos contam que, como as fotos foram feitas publicamente e de forma descontraída, algumas pessoas curiosas paravam para ver e aproveitavam para contar suas experiências com os buracos.
Inicialmente, o projeto teve sua criação com pretensões de expor o ridículo da situação dos buracos pelas cidades. Porém, eventualmente, passou a significar mais, como a dificuldade de mudar algo que incomoda e frusta qualquer cidadão.
E são desses problemas que MyPotholes surge como um projeto despretensioso porém com voz ativa, dando poder à mudança e à perspectiva que enxergamos a cidade que nos cerca.
BuzzFeed is hoping it can create videos with all the social appeal of “16 Dogs Who Tried Their Best But Didn’t Succeed.”
BuzzFeed Video has been around for roughly 15 months, but it isn’t exactly well known among marketers. The division looks to change that when it hosts its coming-out party to advertisers at next month’s Digital Content NewFronts. However, the unveiling will take some explaining.
Our idea is different than the upfronts that say ‘This is the line-up for next season’ and trot out our stars. Our goal for this is to do education to give an understanding of what makes BuzzFeed video unique,” said Jonathan Perelman, who oversees BuzzFeed’s agency strategy and was appointed GM of video three months ago. Mr. Perelman discussed those plans further in a video interview below.
Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain.
Wooley is the voice actor who performed the "Wilhelm scream," a ubiquitous sound effect that debuted in the 1951 adventure Distant Drum and has since been dubbed into more than 200 movies, including Toy Story and the Star Wars, Lord of the Rings and Indiana Jones series. It takes its name from Private Wilhelm, a character in the 1953 western The Charge at Feather River. (Modern auteurs like George Lucas, Quentin Tarantino, Peter Jackson and Steven Spielberg apparently use the scream in their productions whenever possible.)
The ad below, by FCB Spain and FCB Los Angeles, stars Wooley's widow, Linda Dotson Wooley, as "The Woman Who Can't Watch Movies"—because she's afraid she'll hear her husband's famous scream. The mockumentary points to a website that encourage folks to "donate" their screams and overdub Wooley so Linda can enjoy Hollywood films again. The site lets you record screams for up to three movie clips and share the results with friends. They'll really appreciate that.
Even though it's all a goof, I kept thinking that Linda could just watch something outside Wooley's filmography—like the Scream movies or Home Alone, in which, it seems, Macaulay Culkin handled the screamy honors himself.
CREDITS Client: Canal+ Agency: FCB Spain; FCB Los Angeles Campaign: "Leave Wilhelm Alone" Client Contacts: Iñaki Martikorena, Bernardo Melero, Purification González Executive Creative Directors: Pedro Soler, Eric Springer Creative Team: Beatriz Pedrosa, Peio Azkoaga, Joao Freitas Producers: Brendan Kiernan, Steve Devore, Thomas Anderson, Kate Borkowski, Kepa Vizcay Production Company: Helo Director: Alex Grossman Lighting: Seamus Tierney Sound: Sam Tornero Pulido Web Developers: Carlos Lainez, Miguel Iglesias App Developers: Joan Arbó, Jorge Cubillo Social Media Strategy: Mauro Rodriguez, Jose Olivares Poster: Beatriz Pedrosa, Marian de la Fuente Planner: Manuel López
(TrendHunter.com) Many manmade objects are inspired by animal characteristics; Redmer Hoekstra’s art displays the similarities between animals and objects that are seen all around us.
Receiving visitors for your websites or affiliate links is something that every Internet marketer has trouble with. But not just any site visitors is going to do, in order to be profitable you will want to have targeted visitors coming to your website. There really is a distinction between visitors as well as targeted traffic, and in this article we are going to explain the main difference. Not only that but we are also going to show you how you can use social media websites to acquire the targeted prospects you need.
What exactly is traffic? Anytime somebody visits your internet site, that is regarded as traffic. There are loads of ways to get traffic to your website and you can obtain hundreds or even thousands of visitors every single day, but unless this traffic is targeted you might not make a sale. Unless of course the traffic your getting is targeted traffic, your probably just wasting your time. What targeted traffic is, targeted traffic is someone who arrived at your site because they are serious about what you have to sell, or information and facts they find valuable. For instance, if someone is reading through a weight loss blog and these people see an ad for your internet site that says something like, “Lose 20 Lbs In 20 Days” and they also click on that ad, that is a targeted visitor.
A great way to obtain targeted traffic to your sites and affiliate links is to use social media websites. Lets have a glimpse at YouTube. That one social media site will get over a billion site views every single day. And did you furthermore know that the vast majority of that traffic comes from the major search engines? Now, make an effort to imagine this. Somebody would go to Google and performs a search for, “How To Build A Bird House”. Inside the search engine results you locate a video on YouTube showing you the way to build your bird house. Many individuals will click that link since they would rather watch a video concerning this than go through instructions.
Now this is where the targeted visitors piece comes in. You don’t want to allow them to have too much information in the video then at the conclusion of the video include a screen shot or simply tell people that they will get complete information by using the link in the description. Naturally when they click the link or enter in the web address inside their web browser they are taken to a site which happens to be marketing a bird house building book. And simply because your promoting to them an item which they need, this is regarded as targeted traffic. The chances of these folks purchasing the manual is much greater than individuals who saw this website inside a traffic exchange.
The Net is full of a variety of social media sites and you should try to use every one of them. You can accomplish the very same kind of thing on FaceBook or Myspace to get the targeted prospects you may need. And because these social media websites can be so powerful you will possibly not need to bother about any other type of advertising again. Yet another thing you should remember whenever advertising and marketing like this on social media sites is to not design your web pages to seem like spam. If you create a bunch of spammy type pages or break their guidelines they are going to simply remove your pages as well as stop your memberships to those websites which means you can not use their services any longer. Therefore read through their service terms.
The biggest challenges in creating compelling content are “coherence and cost”, according to speakers at this week’s ISBA Conference at the Oval in London.
The concept of ownership is changing and brands need to break up their offering if they don’t want to become the next HMV, writes Katie Lee, group marketing director at Leo Burnett.
Polaroids, vinyl records and silver rings: this year SXSW was all about how the analogue world that has been given a new life in the digital one, writes Conor Brady, chief creative officer at Critical Mass.
Although men continue to dominate the nation’s boardrooms, Roisin Donnelly, corporate marketing director of P&G UK and Ireland, has risen up the ranks and become a influential marketing leader.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Crispin Porter + Bogusky didn’t have to look any further than from within to find someone to succeed Chad Hopenwasser, the eight-year agency vet and VP/director of video production who split for the HOP gig at Chiat NY last month. Taking over Hopenwasser’s role now is Kate Hildebrant, who has been with CP+B since 2009 and most recently served served as VP/executive integrated producer. During her time at CP+B, Hildebrant worked on campaigns for clients including Jell-O, Fruit of the Loom, Microsoft, Kraft, American Express and Bolthouse Farms.
