Au parc Storyland, situé aux Etats-Unis, a eu lieu une exposition de sculptures de sable très impressionnantes. Tous les classiques sont revisités : Harry Potter, Max et les Maximonstres, Jumanji et même Angry Birds. Les photos sont signées Michelle Blacky Champaz et l’ensemble est à découvrir ci-dessous.
It’s a common practice amongst brands to hand out diaries to its suppliers and trade partners at the beginning of the year. Yoplait Yoghurt has been consistently doing this throughout the years. In 2013 however, things changed. Capitalising on its “JOY” platform, we produced a diary for Yoplait with its own unique spin. The Book of Joy made every week of the month inspiring as it featured uplifting and quirky original quotes painstakingly hand-designed to perfection.
Advertising Agency: The Classic Partnership Advertising, Dubai, UAE
Creative Director: Satyen Adhikari
Senior Copywriter: Leslie Paul
Senior Art Director: Gopakumar Raveendran
Art Director: Akhil Sutar
General Manager: Alok Gadkar
Head of Production: Vitthal Deshmukh
Production Executive: Kristine Ocampo
Published: December 2013
Advertising Agency: McCann, London, UK
Creative Directors: Mark McCall, Richard Dorey
Art Director: James Rooke
Copywriter: Melissa Cain
Account Director: Courtney Lewis
Agency Producer: Sonny Botero
Directors: Kirk Thatcher, Gus Filgate
Production Company: Soapbox Films, Little Fish Films
Producers: Kris Eber, Bryony Harrison
Music Title & Artist: Subway Pig (skit)
Composed by: Ed Mitchell, Steve Morrell
Post Production: Craft London (Online), Seamus O’Kane at The Mill (Grade)
Sound Design: Tim Sutton / Craft London
He calls it a “time-saving tool” for art directors, so let’s not waste any and tell you about “Jorgen’s List,” which has been compiled by one Jorgen Stovne, who most recently spent three years as an art director at DDB Canada on accounts including Lipton and Crime Stoppers (remember this?). Jorgen’s List is essentially a free list of storyboard and comp artists for those in the hiring mood might want to browse. Will agency folks dig this? Who knows, but Jorgen’s list will soon expand to photographers, retouchers and more. Check it out here.
New Career Opportunities Daily: The best jobs in media.
The campaign starts with a “mockumentary”, shooted in Nashville, and tells the story of the Wilhelm Scream (a sickening scream that appeared in more than 200 movie) through Linda Dotson Wooley, the real widow of its author, Sheb Wooley. To help her, CANAL+ Spain tells the world the story of the Wilhelm Scream and how it affects her life, and also creates the first scream bank for movies, a website where people can record their screams, so nobody will use the Wilhelm Scream again.
Advertising Agency: FCB, Spain / USA
Creative Directors: Pedro Soler, Eric Springer
Creatives: Beatriz Pedrosa, Peio Azkoaga, João Freitas
Producers: Brendan Kiernan, Steve Devore, Thomas Anderson, Kate Borkowski, Kepa Vizcay
Production Company: Helo
Director: Alex Grossman
Lighting: Seamus Tierney
Sound: Sam Tornero Pulido
Web Developers: Carlos Lainez, Miguel Iglesias
App Developers: Joan Arbó, Jorge Cubillo
Social Media Strategy: Mauro Rodriguez, Jose Olivares
Poster: Beatriz Pedrosa, Marian de la Fuente
Planner: Manuel López
Published: March 2014
General Motors global Chevrolet marketing chief Tim Mahoney didn’t give “proper homage to the creative side of the house.”
That was a quip McCann Worldgroup CEO Harris Diamond said in jest during his interview with Mr. Mahoney onstage at the 4As Transformation conference. It was a reaction to how marketers like GM are increasingly turning to media partners and seeing more value in what they offer, sometimes even at the expense of creative agencies.
When asked what he is looking for from media partners — much of Tuesday’s agenda at the conference was focused on media — Mr. Mahoney said that media partners these days increasingly help the marketer reach its target. As technology advances, he said, media partners can help the company “find innovative ways to reach consumers faster than creative directors who came from art school.”
Tom Conrad, one of the company’s most visible executives, said on Tuesday that he would move into an adviser role for Pandora in the next three months.
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Just when you thought you'd seen it all from Kiss, one of the most prolific brands in the history of rock 'n' roll, here we find the dynamic duo of Paul Stanley and Gene Simmons prepping to deliver a baby.
Luckily it's just an oddly low-budget metaphor for the April 5 home-game debut of Los Angeles' new arena football team, the L.A. Kiss. For $99, you get season tickets and a Kiss concert!
Replete with cheerleaders, players, flames, a pregnant Kiss Army fan who literally gives birth to a football, and of course the doctors of schlock rock themselves, Stanley and Simmons, this might be the most ridiculous 30 seconds of video you'll watch today.
I'm not sure what I was expecting from something voted by our readers as one of the worst brand extensions of 2013, but it definitely didn't involve the sound effect these guys associate with a football emerging from a birth canal.
Congratulations, L.A. Congratulations indeed.
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We interviewed pupils in two Scottish schools, informing them about a fake search site SearchPix, which makes privately shared photos searchable, including those from erasable image sharing sites like SnapChat. They were convinced that this image searching site was going live and that anyone, anywhere could access all the photos shared online. The aim of this campaign is to help teenagers consider the implications of sharing images, which may end up being seen by people they weren’t intended for. Cyber-bullying is becoming an increasingly serious issue, not just in Scotland, but in other parts of the world. Young people are sometimes unaware that images sent privately can get into the wrong hands, making them vulnerable to bullies. This film will be shown in schools across Scotland to help reinforce the message that sharing images online can come back to haunt you no matter how private you think they are.
Advertising Agency: The Leith Agency, Edinburgh, Scotland
Creative Director: Gerry Farrell
Art Director: Jordan Laird
Copywriter: Ian Greenhill
Additional credits: MB Productions
Published: March 2014
Pour présenter sa nouvelle collection Printemps-été 2014 à la Fashion Week de Londres, la styliste Anya Hindmarch a fait appel à l’agence Silent Studios pour réaliser la vidéo « Chaos & Order ». Sur le thème de l’apesanteur, sa collection d’accessoires est présentée avec des objets du quotidien qui gravitent dans les airs.
Brooklyn-based design agency HUSH, who recently created the ambitious “Beauty of Night” for Estée Lauder, crafted an interactive web experience for lifestyle brand Aerin’s expansion into fragrances.
The website invites users to explore videos of the fragrances and the way each of the fragrances was sparked from Aerin Lauder‘s memories and experiences. The longest of these, at 1:30, is the above introduction to the fragrance line, explaining the importance of fragrances in Aerin’s life and exploring the evocative nature of scent and its ability to transport people in time and space. It’s a well-produced vignette that introduces both the line’s philosophy and the individual fragrances, even if it’s pretty much what you’d expect for a fragrance line. Other videos on the site briefly examine the individual fragrances and their ingredients.
More out of the ordinary is that site users can create their own packaging or monograms, using images of berries, flowers, and other fragrance ingredients, and share them on social media for a chance to win $3,500 worth of Aerin products.
“We took a simple and elegant approach to exploring the world of fragrance. It can be a science-heavy subject, but driven by artistry and craft – in the same way that wine and food are both art and science,” explains HUSH creative partner David Schwarz. “We were interested in the artistic, emotional story behind these creations and gave consumers the opportunity to engage on multiple levels.” Stay tuned for credits after the jump.
AERIN Fragrance Video
Director: Charlie Wan
Director of Photography: Luca Fantini
Director of Engagement: Dan Rodriguez
Hair & Make Up: Mari Shten
Director of Production: Gabe Banner
Line/Post Producer: Mateo Suarez
Producer: Sue McNamara
Editor: Duc Nguyen
AERIN Fragrance Site
Design Director: Keetra Dixon, Sarah Ancalmo
Producers: Mei-Ling Wong, Leonard Shek
Director of Engagement: Dan Rodriguez
Director of Production: Gabe Banner
Designers: Andrew Teoh, Erik Yang, Yvonne Romano, Christina Hogan, Pedro Sanches
Development: Matt Knight, Jonathan Keller
Copywriter: Jaclyn Marinese
New Career Opportunities Daily: The best jobs in media.
You’re not used to waiting at home. So why wait when you’re on the move?
Advertising Agency: Duval Guillaume, Belgium
Executive Creative Directors: Katrien Bottez, Geoffrey Hantson
Creatives: Niels Sienaert, Tim Schoenmaeckers
Strategic Director: Piet Wulleman
Account Director: Elke Janssens
Account Manager: Jochen Van Lysebettens
Film Production: Bart Callaerts, Caviar
Sound Studio: Sonicville
TV Producers: Marc Van Buggenhout, Tuyen Pham Xuan
Media: Sabrina Van Cutsem, Hans Vercammen / Carat
Over at Mediabistro’s TVNewser, we’re putting on a show
As part of the lineup we’ve got Fox News anchor Bret Baier, Fusion anchor Alicia Menendez, Tribune Broadcasting president Larry Wert, NBC SVP Julian March, CNN VP Geraldine Moriba and many more joining us on April 29 in New York City. And we’d love for you to join us as well.
We’ll be talking about Aereo, a service that broadcasters want to see shut down and the Supreme Court will be taking up just a week before the TVNewser Show. The growth of Social TV, which is changing the way shows are produced and watched. Plus, we’ll introduce you to new Web TV experiences and we’ll get to the bottom of why Millennials are the hot new audience. Also, the use of drones in newsgathering: revolutionary but controversial.
Check out the full program and speaker list for more details, and don’t forget to register today to save $200 off the full price.
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) Many people like using a traditional paper notebook to jot down their ideas, but find this traditional method to be ill-equipped for today’s tech lifestyle. Mod brings you the best of both…
Advertising Agency: Whybin\TBWA, Sydney, Australia
Digital: Digital Arts Network Sydney
PR: Eleven PR Australia
Event: Alfred
The Washington Post, seeking to expand its subscriber base under new owner Jeff Bezos, is giving readers of a half-dozen other newspapers full access to its website and mobile applications.
The pilot program lets paying subscribers of papers such as the Dallas Morning News access the Post’s stories as well, the publisher said today. The Post can then benefit from the extra online traffic, according to Steve Hills, the newspaper’s president and general manager. A digital subscription to the Post costs $99 for a year, or $9.99 every four weeks.
Adding readers is crucial to the Post, which has had a steadily shrinking audience along with the advertising declines that have affected the entire industry. The newspaper’s average weekday circulation of 431,521 last year was a 41% decline from 2003, according to the Alliance for Audited Media. Mr. Bezos, the founder of Amazon, paid $250 million for the newspaper in October, ending eight decades of family ownership under the Grahams.
Os dispositivos de vestir são uma tendência, e o Google não quer ficar de fora. A empresa acaba de anunciar o projeto do Android Wear, uma versão do sistema operacional mobile focada em wearables.
A ideia é reunir desenvolvedores interessados, para que eles possam aprimorar o uso do Android em diferentes tipos de relógios inteligentes, pulseirinhas fitness e outros gadgets de vestir.
O visual do Android Wear é semelhante ao da interface do Google Glass, e permitirá que os wearables que o utilizem executem as principais funções oferecidas por todos os outros aparelhos do tipo, como exibição de notificações, alertas, notícias, troca de mensagens curtas e até interações sociais.
Além disso, o Google afirma que o Android Wear permitira até mesmo fazer streaming de filmes para a TV, o que dá a entender que poderia haver uma integração com o Chromecast.
Ao invés de apresentar o seu smartwatch, o Google anuncia o Android Wear como uma interface, que poderá ser utilizada em diversos wearables
Com isso, ao invés de simplesmente apresentar o seu smartwatch, o Google anuncia o Android Wear como uma interface, que poderá ser utilizada por fabricantes como a LG, Motorola, HTC e Samsung, que são parceiras do Google, em diversos gadgets wearables. Inclusive, um modelo de smartwatch da LG tem lançamento previsto para os próximos meses.
Os desenvolvedores interessados já podem fazer o download de um ‘Developers Preview’, para entenderem melhor como as notificações poderiam ser customizadas. Uma API específica também deve ser liberada em breve.
Post originalmente publicado no Brainstorm #9
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Explore the sea in depth.
Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Associated Creative Directors: Valentina Amenta, Davide Fiori
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Photographer: LSD
Additional credits: Domenico Grandi, Neli Mechenska
Published: February 2014
Para ajudar fotógrafos amadores a aproveitarem ao máximo seu equipamento – e talento -, a Nikon criou uma nova série que aproxima os iniciantes de artistas renomados. “Behind the Scenes” tem por objetivo oferecer alguns insights sobre a arte fotográfica, tanto por meio do canal da marca no YouTube quanto por sua página no Google+.
Ao todo estão previstos 15 vídeos com duração média de 3 minutos cada, sendo que o primeiro deles, “Reading Light”, já está no ar. Nele, o embaixador da Nikon, Joe McNally, destaca pontos sobre luz e flash na fotografia. Nos próximos vídeos, McNally deverá retornar, assim como os fotógrafos Corey Rich e Tamara Lackey.
Post originalmente publicado no Brainstorm #9
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Yamaha Marine Open Days. Savour the sea.
Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Stefania Siani, Federico Pepe
Associated Creative Directors: Valentina Amenta, Davide Fiori
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Photographer: LSD
Additional credits: Domenico Grandi, Neli Mechenska
Published: February 2014
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