Hasta La Creative!

The interesting aspect regarding Twitter is that countless small businesses are less than sure how to properly use it. But considering that, each business and individual online marketer approaches their marketing from distinct perspectives. You can usually trace results back to certain activities irrespective of what you are doing. There’s a lot of bad information about using Twitter, but that surely does not imply you are unable to locate accurate information and use it successfully. If you realize what is going on and how to be effective, then you can be in a wonderful position for terrific visibility for your business. There are two options for the online marketer at Twitter, and so this means you need to understand how to conduct your self there. It is quite easy to produce business mistakes that can really tarnish your status with the Twitter group, or your followers.

If you want to have any kind of chance for accomplishment, then you must agree to the necessity of doing actual relationship marketing. Obviously not every person you interact with there will be in your precise market which is fine. Just keep in mind that you need to have relationships with most people who are from your unique market. If you can to chat with people without pretenses, then you’re halfway there with any group at Twitter. Most of the time your chat needs to center around what is happening in your life. However, be careful to prevent alienating people with off-color remarks or topics. One guideline is never expose too much about your own life because a lot of people do not actually want to know.

You have to be very careful that you do not cross the line by talking too much about what you’ve got to offer from your business. One of the worst things you can do is advertise excessively, and you will have to get a feel for what is too much. However, you can refer to something that will basically be a promotion, just be tactful concerning how you do it. You really ought to be fine with the people if your offers are kept below about 20%, and that is just a general guideline. The other times should be spent just conversing with people about life and anything else besides your business. Building and nurturing beneficial market relations is what Twitter is exactly about.

You can often see good replies when you share latest goings-on with your own business. You can consider this as spreading information about either an item about your life or even your business. We all realize that people, usually, can be too curious in news concerning other people. If your news is business oriented, then it is suitable to feature a link to your site. One word of warning is to be straightforward about why you are sharing this news. All you are carrying out there is conversing with people and reciprocating with what they share with you.
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Justin King, the outgoing chief executive of Sainsbury’s, believes that when times are tough for a brand, it can be too easy for the ad agency to be made scapegoat. The braver decision, he says, is to stick together – as it did with AMV.

Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the “most social platform ever”.

RSA chief marketing officer Pete Markey is to join the Post Office under the same title, Marketing can reveal.

As palavras “romance” e “pneus” não costumam ser usadas juntas com muita frequência, a não ser que se trate do novo comercial da Firestone, “PickUp”. Criado pela Leo Burnett, com produção da Park Pictures e direção de Lance Acord, o filme prima pela belíssima execução.

A história gira em torno de dois casais. O primeiro deles é formado por dois jovens que estão fugindo para casar. O segundo, um homem e uma mulher maduros, que construíram uma vida juntos. A sacada do filme está no momento em que os dois se encontram – e, até isso acontecer, há espaço para a imaginação voar e criar várias possibilidades.

É no momento do encontro, entretanto, que os pneus da Firestone brilham, mostrando que podemos confiar neles.

Para quem curtiu a trilha sonora, a música é “True Love Will Find You In the End”, interpretada por Daniel Johnston.

Post originalmente publicado no Brainstorm #9
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Coca-Cola is taking its “The Ahh Effect” campaign targeting teens offline in its second year.

The campaign, created as a socially and digitally led effort, will now add TV spots and packaging promotion to the mix in an effort to reach more teens. In its first year, the Ahh ecosystem, which consists of 61 unique websites, attracted 7.5 million visits, with teens spending an average of six minutes per visit. The majority of the sites — each has a different number of “h’s” appended at the end of the “Ahh” — highlight product attributes, like the perfect temperature for serving a Coke.

“We’re helping teens rediscover the liquid, the product,” said Andy McMillin, VP-Coca-Cola trademark for Coca-Cola North America. “We’ve seen an increase in purchase intent and we’re seeing substantial increases in some core equity measures.”

Continue reading at AdAge.com

(TrendHunter.com) Artist Yigal Ozeri is a New York-based painter who makes paintings so unimaginably realistic that the viewer is forced to take a second look and study the image profusely.

The photorealistic…

Hyundai has signed a content partnership deal with YouTube channel Copa90 to capitalise on its sponsorship of the 2014 FIFA World Cup.

Native advertising was a hot topic last year and is already causing quite a stir again in 2014. But in truth it’s a bit of a buzzword – if we take ‘native’ as meaning anything that takes on a publication’s persona, almost morphing into existing editorial, then the concept has been around for years.

News Corp and 21st Century Fox, the companies formed from the former News Corporation, have promoted the brothers Lachlan and James Murdoch to new roles.