Hasta La Creative!

Since Pinterest puts so much importance on the use of images, this will actually make your marketing efforts there much easier. Before grabbing any images, just make sure that they aren’t taken from sources that could cause problems for you. There are several legal entities on the net who viciously protect the images of their clients. You also want to make sure that the images you use are appropriate for the point you want to make. Every Pinterest board has a basic theme, and your images should be a good match for this. If images aren’t well chosen, they will only confuse your audience.

Pinterest will give you the tools you need to work with other people on pretty much any project. For example, you can work with businesses as well as the people who read your boards.

First you spread the word and then you just grant access to your boards to the people who are interested in them. Not only can you do this to share your ideas with others but it encourages others to share ideas with you and offer you feedback. The different ways you can make pins are just one instance of this. From here you simply post whatever goes into your project. People will look them over and then share whatever information is still needed.

Just like at Twitter, you can follow Pinterest users, but you need to follow people in your niche or your market. Once more, this is in regards to being targeted with followers or your market audience if you are developing an email list, for instance. You will need to expand your network far and wide with following and gaining exposure. An additional part of this is to produce all the boards possible. By design, Pinterest will automatically add others users as followers to your boards, therefore you want to do this. The recipe is applicability, so create boards that are particular, with respect to content so there is no confusion as to what the board is about.

Pinterest has certain pitfalls that you should be careful to avoid. Pinning an incorrect domain name or URL is an example of such a mistake. This will lead readers to 404 error pages and not where you want them. The way to avoid this problem is to click on the article or post whenever you want to pin something. Anything you see that you want to pin, such as a video at Youtube or whatever, be sure you do it from the original site. By doing this, you’ll know that your links will lead people to the correct locations.

You can help yourself out quite a lot if you learn which mistakes are the most common on Pinterest. In many ways, it all boils down to how you optimize your use of the site so that you can bring in all of the better results. Of course, none of it is truly hard but you need to know what to do so that you can get the best results.

Peter Goodman was named the editor in chief of International Business Times on Tuesday.

Video intelligence company BrandAds today shared results of its Oscars Ad Effectiveness Study where the company surveyed 38,369 participants to determine the effectiveness of airing ads during the TV broadcast of the 86th Academy Awards.

The study reveals that American Express was the most effective of all the brands that advertised during the show based on a 61.74 percent increase in consumers’ likelihood to purchase one of their products. Sprint and Lunesta followed closely behind with 50.67 percent and 48.35 percent increases, respectively. And, shocker, Cadillac is in the top 5.

Of the study, BrandAds CEO Avi Brown said, “With an average of 40.3 million viewers tuning in last year, demand for advertising inventory during the Oscars was at an all-time high this year, causing ad prices to reach record prices. The cost for a thirty-second spot is rumored to have run brands a lofty $1.8 to $1.9 million dollars, and our intention was to scientifically answer the age old question, ‘Is it worth it?’. The BrandAds Oscars Ad Effectiveness Study shows that the investment was absolutely worth the money – for some brands more than others.”

The five most effective Oscars advertisers for 2014 based on increase in likelihood to purchase are:

1. American Express (61.74 percent)

2. Sprint (50.67 percent)

3. Lunesta (48.35 percent)

4. Cadillac (47.22 percent)

5. Chevrolet (44.21 percent)

Additional findings from the survey include:

– While extremely successful on social media, Samsung only ranked 18th in effectiveness out of the 20 brands that advertised during the Oscars. Due to consumers’ high likelihood to purchase a Samsung product prior to the Oscars, the increase in likelihood to purchase was only +12.35%.

– Female consumers’ increase in likelihood to purchase the advertised products or services was 55.24% greater than that of male consumers.

– The increase in likelihood to purchase advertised products or services was 31.76% greater among consumers under the age of 18 than the average increase among consumers over the age of 18.

– The increase in likelihood to purchase advertised products or services was 26.59% greater among consumers whose household income is $0-50k than that of consumers whose household income is greater than $50k.

The full results from the study can be found here.

(TrendHunter.com) In these incredibly evocative photographs, Laura Williams’s beautifully surreal photos transport you to her world of frightening beauty.

In Laura Williams’ dream world, people have…

If you've ever thought to yourself, "Man, choosing toppings for my pizza by talking to a waiter is so tedious and annoying—I sure wish I could smash my grimy hands all over this table to accomplish this insufferable task," well, you're in luck.

Pizza Hut and Chaotic Moon Studios have teamed up to create a concept table that cuts out the terribly social process of customizing a pizza via your piehole. Instead, it allows you to design a masterpiece like you're a pizza Jedi or Tom Cruise in Minority Report. And after you're done "ordering," you can play something like "Flappy Stache" or "Dragon Academy" instead of having yet another awkward conversation with your life partner.

Via Laughing Squid.

Hamburg-based agency Jung Von Matt has created an interesting new outdoor campaign for OBI, the largest DIY store in Germany.

The new campaign was launched as a result of price wars between independent stores in the country causing ugly billboards to pop up everywhere. OBI wanted something visually appealing to set them apart. “Why do people advertise products that are supposed to make our homes look nicer using adverts that make everything look uglier?” they asked. So JVM came up with “renovated billboards,” which are essentially outdoor advertisements showing what costumers could use OBI’s products to accomplish. It’s an innovative solution that benefits not just OBI, but also the run-down locations where Jung Von Matt renovated. Areas that otherwise would be inundated with ugly advertisements were instead renovated in a way that should get people to notice OBI. Check out the results for yourself in the video above, and stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

L’artiste albanais Adrian Limani s’amuse à faire poser son petit frère auprès de la Lune. L’enfant joue au basket avec un ballon de Lune, il encadre la Lune, la porte, s’accoude sur elle, joue à saute-moutons avec elle. La série du jeune photographe est à découvrir dans la suite.

A Adobe procurou o estúdio Sagmeister & Walsh pedindo uma interpretação artística de seu logo. Eles até vão entregar o trabalho, mas resolveram transformar o processo em um competição à lá programa de auditório.

Os sócios do escritório – Stefan Sagmeister e Jessica Walsh – precisam recriar a marca da Adobe através de diferentes tipos de materiais nada convencionais, de bolo a piñata, que são definidos conforme giram a roleta. Um júri, formado por profissionais de outros estúdios e empresas, votam nas melhores criações.

Até agora foram publicados dois episódios do programa, no segundo eles precisam criar de olhos vendados. O resultado é curioso, e o processo de criação é bem mais divertido – aposto eu – do que o dia a dia de trabalho em qualquer agência.

Assista acima o primeiro desafio, e abaixo o segundo:

Post originalmente publicado no Brainstorm #9
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