(TrendHunter.com) The Sit & Stand Crutch proposes a style of prosthesis that differs greatly from the conventional sort. You’re probably accustomed to seeing walking aids that support either the underarms…
We’ve always thought of the most ambitious ideas in our business as “big,” but a better description of the work we most aspire to make today might be “hard.” These days an idea that isn’t hard — hard for us to sell to a client, hard to make and hard to implement in the real, messy world — probably isn’t that big at all.
This thought really came into focus for me when I read this tweet from Kalle Hellzen, the chief digital officer at Goodby.
(TrendHunter.com) Foothills/Mountains by Jaime Beechum, a photographer based in California, is a series of images that take place in the great outdoors. Whether camping or cottaging, it captures stunning scenes that…
(TrendHunter.com) Presentation has always been an important consideration for upmarket edibles and this aspect has been beautifully integrated into Asian cuisine by Design Nori. The folks at Japan’s Umino…
Fake product demos are getting harder to spot, what with reality-bending products like NeverWet and Oakley's hovercraft golf cart. Here is the latest video in that vein—a hypnotizing four-minute demo for a real-life hoverboard made by a company called HUVr.
Unfortunately, despite the video's insistence that the mind-boggling demonstrations "are completely real," the hoverboard does appear to be a fake. But that doesn't stop Tony Hawk, Moby, Terrell Owens, Agnes Bruckner and other celebs from pitching it fervently.
The question is: What real thing is this fake thing intended to promote? The HUVr website lists a "destination time" of December 2014, so it could be a movie or video game release. Some have suggested it could be for a new Tony Hawk skating (or hoverboarding) game.
Check out more on the HUVr site, where the testimonials include one from Mark Cuban, who opines: "This f**king thing is going to change the world!"
UPDATE: Tony Hawk has now come clean and apologized for the prank. See that video below as well.
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Lauren Fensterstock est une artiste américaine qui fait des installations en papier noir et forme des paysages éphémères au milieu des pièces. Elle travaille la forme des fleurs, de l’herbe, des lacs en papier pour les faire ressembler à de vrais environnements naturels. Son travail poétique et sombre est à découvrir dans la suite.
Chobani debuted the new spot “Farmland” (presumably from Droga5) during the Oscars Sunday night.
The new, 60-second spot takes on competitors who use artificial ingredients in their 100 calorie yogurts. “Farmland” opens on men in white coats plucking brightly colored test tubes from a tree and dumping a bucket of something (probably artificial sweeteners) into an artificial cow. “Most 100 calorie yogurts are made with artificial ingredients and sweeteners,” intones the voiceover. The camera then follows the flight of a butterfly to show how things are done differently over at Chobani. “You know a cup of yogurt won’t change the world, but how we make it might,” says a Chobani farmer, followed by the product introduction for Chobani Simply 100 and the “How Matters” tagline.
Chobani, already the nation’s largest seller of Greek yogurt, could attract even more attention from increasingly health-conscious shoppers with their new product, so pushing the “healthier alternative” angle makes a lot of sense for the company. The “How Matters” tagline seems a great encapsulation of the strategy, so long as audiences don’t consider all its implications. However, calling attention to the yogurt making process could bring increased scrutiny to Chobani for their sourcing of GMO cattle feed, something that could lead to more savvy customers picking up smaler, non-GMO brands. But that’s apparently a gamble Chobani is willing to make, and one that’s still likely to pay off with all but the most informed consumers.
New Career Opportunities Daily: The best jobs in media.
Geico is mingling with another brand again. The insurance marketer last year featured the Pillsbury Doughboy in an ad and is now partnering with candy maker Mars for a new TV spot that will co-star the Geico gecko and M&M’s spokescandy Ms. Brown.
While the Doughboy ad was led by Geico, this latest interbrand mash-up was the brainchild of M&M’s and the brand’s agency, BBDO, New York. But the ad was crafted to benefit both brands.
The spot shows Ms. Brown demanding insurance protection in the event she is eaten. She concedes that because she is “made out of delicious chocolate” she is “high risk,” but points out that she has been waiting for 15 minutes, which is a reference to Geico’s long-running tagline of “15 minutes could save you 15% or more on car insurance.” She walks out of the gecko’s office disgruntled, only to bump into yet another Geico character, the “Hump Day” Camel, whom she derides as “hump boy.” The ad, perhaps not coincidentally, will debut on a Wednesday.
Wisconsin is doubling down on its Airplane! advertising strategy.
In recent years, the state has hired the classic comedy's directors, Badger state natives David and Jerry Zucker, to direct a handful of tourism ads, including one featuring Airplane! actor Robert Hays getting beat up by everything (including a large bass).
Unveiled this week, Travel Wisconsin's latest spot from Milwaukee agency Laughlin Constable is the first to explicitly reference the 1980 film. Set in a cockpit, it reunites Hays with his Airplane! co-star Kareem Abdul-Jabbar—and was directed by the Zuckers and Airplane!'s third director, Jim Abrahams.
Abdul-Jabbar, a former NBA star who began his career with the Milwaukee Bucks, is making a nice little advertising career out of his Airplane! credit—he also just appeared in Delta's super 1980s flight-safety video.
The new Travel Wisconsin spot will probably tickle you if you're a huge Airplane! fan, or already love Wisconsin and associated trivia. For the rest of you, there's always that nice shot of the lake.
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(TrendHunter.com) At first glance, the Bandit9 Eve Concept Motorcycle could easily be mistaken for a tricked-out bicycle. There are some crazy bike designs out there that are inspired by its motorized friends. Yet it…
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new slate of Weather Company programming meant to draw ad dollars.
The new programming, set to debut in the coming months, includes a new reality-style TV series, several other entertainment shows, four new “Video Minutes” web series and several “Weather Films” documentaries on topics such as homelessness, immigration and climate change.
But the star of the event — which Weather called an “allfront” in an effort to span TV’s upfront pitches and the newer digital NewFronts — was a preview of a dramatic redesign coming to Weather’s apps and website.
There's something about roadside advertising, from Hasslehoff cutouts to giant headphones, that turns drunk morons into thieves. But every now and again, someone pulls off a heist that's so fantastic, it can only be a hoax.
Thus was the case with the stolen giant mango at the center of Australia's "MangoGate."
The 33-foot-tall mango was built 12 years ago at a cost of $90,000 to celebrate the city of Bowen's self-designation as the mango capital of Australia. When it mysteriously went missing a few weeks ago, a number of suspicious people immediately assumed it was a publicity stunt. The sudden appearance of a Facebook page seemed to justify their cynicism.
Journalists, however, covered the case breathlessly.
The 10 metre high Bowen 'Big Mango' has gone missing overnight! Culprits were spotted using heavy machinery to move the fruit around 2am.
— Jessica Nairn (@jessnairn) February 24, 2014
Then, last week, chicken restaurant chain Nando's just came out and admitted it had "borrowed" the mango, but refused to say why. (The chain also said Bowen Tourism was involved in the caper.) Well, this week it revealed the reason—it was all to plug a new mango-and-lime chicken menu item.
The video below shows the filched fruit sitting next to a big lime in Melbourne. Nando's later returned the mango to its hallowed roadside spot to tangle with drunk morons another day.
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Here’s how it begins with Arnold: “Every time you go pee there something interesting playing and you feel strange Shazaming it.” From what we’ve been told by sources, “it is nice to have music in the bathrooms now. Yes folks, “Urinary Tracks” is a thing. From what we’ve been told,it’s a web app that encourages people to tweet and post what they are listening to as they do their business and here is your link, @urinarytracks.
New Career Opportunities Daily: The best jobs in media.
Today the Vice Media empire introduced Vice News on YouTube and vicenews.com “for young people everywhere,” according to the surprisingly earnest press release. It’s meant, Vice says, to “fill a void left by mainstream media and news aggregation websites struggling to engage youth audiences and offer high-quality compelling digital programming.”
Speaking of surprisingly earnest, here, watch today’s edition of the Vice News Capsule, “a daily roundup that looks beyond the headlines.” Then scroll down for more thoughts.
I’ll note that when I showed this clip to a (blunt, delightfully cynical) colleague, his reaction was “Very un-Vice. Where’s the segment on amputee hookers in Baghdad?”
RadioShack may have won the Super Bowl, but it still has a long way to go in its turnaround effort.
CEO Joe Magnacca, who took over last year, has been trying to turn around the chain by changing the stores’ format and stocking fewer items. RadioShack CMO Jennifer Warren, meanwhile, has been taking calculated risks with the brand’s advertising. She’s also led the consolidation of the brand’s marketing with GSD&M, as well as brought some work in house to save money.
Still, the struggling electronics chain announced plans to shutter 1,100 stores today, as it reported falling sales and profits during the fourth quarter. The news comes on the heels of RadioShack’s $4 million Super Bowl ad buy in the first quarter.
Here's some more great out-of-home work.
German home-improvement chain OBI is advertising its renovation products by actually renovating homes. Well, parts of them. Ad agency Jung von Matt/Elbe measured out billboard-size sections of run-down buildings and fixed them up—creating visually delightful billboards that really show the difference between before and after on an improvement project.
Germany has something of a tradition of doing inventive ads for home-improvement stores, as seen in the rich, weird and often epic marketing done by OBI rival Hornbach.
Credits for the OBI work below.
CREDITS
Client: OBI
Advertising Agency: Jung von Matt/Elbe
Chief Creative Officers: Dörte Spengler-Ahrens, Jan Rexhausen
Creative Directors: Felix Fenz, Alexander Norvilas
Art Directors: Michael Wilde, Max Pilwat, Michael Hess
Copywriter: Felix Fenz
Creative Team: Michael Wilde, Max Pilwat
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Iris has launched a new campaign for Adidas called “Fast or Fail,” to promote Lionel Messi‘s new adiZero f50 Messi boot.
The campaign is centered around “an innovative real-time reactive game experience requiring players to beat opponents down an endless pitch and reach Rio de Janeiro in the fastest time possible.” Players will be given the opportunity to win tickets to the 2014 FIFA World Cup to see Lionel Messi play. In an interesting twist, the game is driven by social media — with “more mentions of Messi, the faster you go in the game.”
Iris also created a “Fast or Fail” video to promote the game and the new Messi boot. To create the video, they shot Messi on a green screen backdrop, and then worked with “Media Monks to create the CGI-built polygonised world you see in the game and film.” You can check out the 1:35 video above, and head here to try your hand at the #fastorfail game.
New Career Opportunities Daily: The best jobs in media.
Focus sur cette vidéo de Jonathan Keogh intitulée « 1001 Movies You Must See Before You Die » qui rend hommage au livre de Steven Jay Schneider. Un montage impressionnant, nécessitant une année de travail pour arriver à rassembler des filmes de tous les pays, de toutes les décennies et de tous les styles.
(TrendHunter.com) If you’re fond of the history surrounding the Jerry can, and also happen to be in the market for a new bar cabinet, then the Jerry can bar cabinet is exactly what you need.
Handcrafted in…
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