Scottish Widows has returned to TV with a campaign featuring its iconic hooded woman, as the Lloyds Banking Group-owned pensions and investments provider looks forward to its 200th anniversary next year.
Bauer Media has launched The Debrief, a multi-platform brand for 20-something women, funded primarily by native advertising.
Advertisements during the Super Bowl put on a decidedly happy face, using upbeat themes and images to warm the cockles of consumers’ hearts.
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Lionel Messi and Roger Federer take to the locker room to battle out their sports fantasies in Gillette’s global football strategy, as the brand names England goalkeeper Joe Hart as the UK face of the campaign.
Facebook Paper is the new mobile app from Facebook designed to change the way users experience the world’s biggest social network rather than change what they do.
Budweiser was the clear winner on social media of this year’s Super Bowl as it dominated both Twitter and YouTube, according to social media analysis from Carat.
Kitcatt Nohr has dropped the Digitas name and launched a new brand identity, following the merger of Digitas and LBi.
You’re a small agency and you’ve caught a huge break — you’ve been tapped to create a Super Bowl spot. How much does that affect your culture?
Pretty radically, say shops that have been through it. It can give an agency instant credibility, but it can also add a lot of stress in trying to meet the demands that come with 30 seconds on adland’s biggest stage.
“As a small agency and a new agency, this is the opportunity you dream about,” said Hunter Hindman, co-chief creative officer at Argonaut, a year-old San Franciso-based agency charged with Volkswagen’s Big Game spot this year.
Não foram apenas os Denver Broncos que foram atropelados no jogo de ontem à noite. Assim como existe um top 10 para mostrar os comerciais mais bem avaliados no Super Bowl Ad Meter, do USA Today, há também um bottom 5, ou seja, os cinco filmes que tiveram a pior pontuação final.
Dreamworks, com Need for Speed, encabeça esta lista, seguido por Bodybuilder, da GoDaddy.
Family Plan, da Sprint, e Crunch Time, da Subway, são os próximos.
A grande surpresa é que, assim como a Budweiser se consagrou com Puppy Love liderando a lista dos 57 comerciais, sua marca-irmã, a Bud Light, amargou a última colocação, com Cool Twist.
Post originalmente publicado no Brainstorm #9
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Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos.
There is nothing intrinsically difficult about using YouTube to send targeted traffic to your various offers. Yes, at this point you need to approach things a little differently since Google bought them and did their usual dances. As an Internet marketer you should be aware of leveraging YouTube to achieve the maximum exposure. Well, we are here to help set things straight and get you going.
You do not have to be a Hollywood director to succeed at YouTube, but you cannot get away with crappy videos, either. Whether you should get a camera (video) all depends on what your videos are trying to accomplish and what you want to do for content. There are hundreds of thousands of videos uploaded on YouTube on a regular basis, and a majority of these aren’t shot with a good camera, which is why you should try to use to give real value to your viewers. There are some decent webcams that will work if you want to talk and let people see you, but make sure the quality is not poor.
The more numbers of subscribers you have for your YouTube channel, the more repeat traffic you’ll get to your videos. So ultimately, you do want to increase the number of subscribers that you have to your channel, and doing so starts with you subscribing to other YouTube channels that are relevant to yours. When you do this, you’ll find that you’ll get noticed by the channel owner, who might in turn subscribe to yours – it’s all about give and take. There is also nothing wrong with encouraging viewers to actively subscribe to your channel, though. Also, when you’re posting about your YouTube channel on your blog, don’t just link to the channel directly – add the word “subscribe” besides the link to your channel so that people know that they should be subscribing.
If you are new, it is a good idea to get an ebook from a reputable source that will show you what is best to do for channel profile page creation. The profile is like an About Me page, and it does matter to people when they are thinking of subscribing to your channel. Personalizing is an essential element that you need to focus on at all times and try to give your viewers the best possible experience, while you build a relationship with them through your videos.
You can get search engine traffic plus lots more by using YouTube and video marketing, and we do not know why more people in IM ignore this.
House of Fraser is reportedly considering an appeal against a court ruling that stated the company infringed on the Jack Wills logo.
Havas Media Group has promoted Mike Potts, previously the group managing director of ElisaDBI, the analytics company it bought last year, to the new role of chief data officer.
Who’s reinventing advertising? Our Agency A-List honors the shops whose creativity transcends ads. They solve tough business problems with big ideas.
On the wall at Mullen’s Boston headquarters is a large, handsome black stallion. He symbolizes the shop’s quest to be not the most popular agency in adland, but the one that surprises marketers and competitors to pull off big wins and unconventional campaigns.
If 2013 is any indication, though, the days Mullen can call itself a dark horse are numbered.
The agency beat out stiff competition to emerge in one of the highest-profile pitches of the year, luring American Honda Motor Co.’s Acura business from longtime incumbent RPA.
It’s hard to get into a conversation with the executives running 360i without asking about “You can still dunk in the dark,” the most publicized, hyped, discussed and dissected tweet in the short history of social-media marketing.
“People talked about the tweet and there were promoters and there were naysayers,” Sarah Hofstetter, the agency’s U.S. CEO, said about last year’s Oreo Super Bowl tweet, which was sent by a fleet-footed team operating from a social-media war room cohabited by the brand and 360i. But what the agency is happiest about is that the tweet “helped us have conversations with clients about how to organize for this kind of environment,” she said.
And that is the kind of dialogue that fueled 360i to a stellar year. The agency, which is making its second-straight A-list appearance, had a particularly strong new-business record in 2013, winning work from Procter & Gamble’s Downy, Unilever’s Ben & Jerry’s and Subway, among others. Along the way, 360i increased its revenue by 15%, reaching $700 million in billings. It notched $116 million in revenue in 2012, according to Ad Age Datacenter.
When a headhunter approached Michael Houston in 2007 about coming to Grey, he had no interest. The WPP agency was widely regarded as an old-school shop that had lost its cachet with both clients and talent. But when Mr. Houston demurred, the recruiter told him: “You just passed the first test, because they don’t want anyone who wants to work at Grey,” Mr. Houston said.
He took the job as chief marketing officer, rising to North American CEO this past summer. Ever since, he, and others like Chief Creative and New York President Tor Myhren, have been part of an effort led by global CEO Jim Heekin to change the agency’s culture and reputation.
In 2010 Ad Age called it an Agency to Watch (“things might not be looking so gray anymore,” we noted). Two years later it made the A-List at No. 7 (“Grey may have earned the right to be a little arrogant. [having retained] important accounts and crafted work with mass recognition”). In 2012 it rose to No. 3 (“Heekin has permitted the agency to … do things the agency can really be proud of”). And last year marked its best to date, or as Mr. Heekin puts it, Grey’s “watershed year” — earning it the top spot on our list.
We go through hundreds of submissions to sort out the best of the best for our annual Agency A-List, and it’s nearly impossible to choose just 10. That’s why we like to call out the “next 10” — agencies that deserve attention and accolades for their innovation, creativity and effectiveness for clients. Take note of these shops that stood out in 2013.
1. Pereira & O’Dell
San Francisco-based Pereira & O’Dell can boast about hardware and solid growth for 2013. It took home three Grand Prix awards at Cannes last year for Toshiba’s “The Beauty Inside,” plus a daytime Emmy. It also grew by leaps and bounds — increasing revenue 25% and employees by 18%. Not bad for an agency that opened six years ago.
Ogilvy & Mather North America does more than move the needle for its clients — it moves atoms.
To produce its groundbreaking film “A Boy and His Atom” for client IBM Corp., Ogilvy’s creative team worked closely with IBM researchers at their lab in San Jose, Calif., using a scanning tunneling microscope, which takes pictures of atoms.
The effort was part of a broader social-media campaign Ogilvy created this year, called “IBMblr,” designed to showcase the company’s $6 billion-a-year R&D division and its technology innovations — from cognitive computing to neurosynaptic chips. The 90-second movie received more than 3.2 million YouTube views in the first week and holds a Guinness World Record for the world’s smallest stop-motion film.
BBDO New York puts to rest the question of whether a big shop can do game-changing creative.
At one time, BBDO New York was the biggest thing in TV advertising, ruled by the mantra of its late great Chairman Phil Dusenberry: “The work, the work, the work.” Those words remain the agency’s mission statement today, yet “the work” has come to represent so much more.
Last year the work evolved to mean six-second homemaking tips; a Werner Herzog documentary; a robot rock concert; a hot-potato food truck; a peace treaty between pugilist enemies; and a wheelchair basketball game. Together, these ideas yielded the most innovative, entertaining and daring oeuvre from any one agency in the last 12 months, earning BBDO New York the title of Creativity Agency of the Year.
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