Feb
03
Ogilvy & Mather North America Is Ad Age’s B-to-B Agency of Year
Posted in: Uncategorized
Ogilvy & Mather North America does more than move the needle for its clients — it moves atoms.
To produce its groundbreaking film “A Boy and His Atom” for client IBM Corp., Ogilvy’s creative team worked closely with IBM researchers at their lab in San Jose, Calif., using a scanning tunneling microscope, which takes pictures of atoms.
The effort was part of a broader social-media campaign Ogilvy created this year, called “IBMblr,” designed to showcase the company’s $6 billion-a-year R&D division and its technology innovations — from cognitive computing to neurosynaptic chips. The 90-second movie received more than 3.2 million YouTube views in the first week and holds a Guinness World Record for the world’s smallest stop-motion film.
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