Hasta La Creative!

Remember those old SPCA commercials featuring singer Sarah McLachlan, accompanied by puppies and their soulful eyes, that pretty much guaranteed to set you off on a crying jag as soon as they came on? Well, Audi does, and has released a second Super Bowl teaser that is clearly a clever, funny nod to those classics.

The teaser features Ms. McLachlan in a “Special Message” designed to raise awareness around a creature who needs your help — the Doberhuahua — who will be the star of the car company’s Big Game commercial on Feb. 2. We’re assuming it’s the same pooch that scared off judges at a dog show in the first teaser.

Ms. McLachlan will also make what the brand calls a “comical cameo” in the Game Day spot, which, like the teasers, was developed by agency Venables Bell & Partners in San Francisco.

Continue reading at AdAge.com

Well this ad has certainly stirred up a shit storm. Japan’s All Nippon Airways ran an ad that shows two Japanese gentleman in ANA pilots uniforms talking to each other at the airport. They mention that the airline now flies to Hanoi and Vancouver and comment on how this change relates to the perception of Japanese people.

During the exchange, one man asks the other, “Want a hug?” Japanese men hugging in public is usually frowned upon. The man then says, “Let’s change the image of Japanese people.” We then see the other man “transformed” into a non-Japanese person complete with a blond wig and a large nose.

Many are crying racism against white people. But many are pointing out it’s the Japanese making fun of themselves. Other are just laughing because they think it’s funny. And every conceivable angle on racism, bigotry and stereotyping is being shared in the video’s comments.

We’re actually not going to share our opinion on the ad here. Why? Because we’re tired of every article on this topic turning into an unresolvable shit storm of epic proportion.

Isaiah Mustafa, “The Man Your Man Could Smell Like,” returns for W+K Portland’s new “Interneterventions” campaign for Old Spice from executive creative directors Susan Hoffman and Joe Staples (full credits forthcoming, we hope).

W+K created nine fake websites for the campaign, for products such as “100% Black Leather Sheets,” “Illegal Neck Workout Machine,” “The Push Up Muscle Shirt,” and “Soul Patch Powder.” When users visit these site they are met with an “Internetvention” from Mustafa, who chides them on their poor life decisions and suggests that they can start turning things around by using Old Spice. There are nine separate executions for the nine different sites, each employing (like the sites themselves) W+K’s often imitated brand of humor. Visitors can also choose to prank their friends by forwarding them the sites on social media, a pretty clever way to get people to spread the campaign. Since the sites and the executions themselves are fun to watch, people may actually be driven to share the links. I mean, why wouldn’t you forward your buddy a link to “Brodominiums,” the condominiums located inside a gym?

Here’s a list of the sites for the campaign:

www.partytanz.com
www.smellpulse.com
www.glitzelectronics.com
www.toughsheets.com
www.zaneckworkouts.com
www.flavorpatch.com
www.theflatteringman.com
www.brodominiums.com
www.freshbodycoupons.com

New Career Opportunities Daily: The best jobs in media.

A year after the Red M&M belted out Meat Loaf's "I'd Do Anything for Love (but I Won't Do That)," it's Yellow's turn to take the spotlight during the Super Bowl.

The Mars candy brand just released a teaser for its 30-second spot, set to air in the first half of the Feb. 2 broadcast. Not much is revealed, aside from some aerobics and an abduction via tranquilizer dart.

The spot, from BBDO New York, will promote peanut M&M's.

"It's about time we remind the world how irresistible M&M's Peanut really is," Seth Klugherz, senior director of M&M's Chocolate Candies, said in a statement. "Each M&M's Peanut is literally 1 in 100—meaning we have to sort through 100 different peanuts, just to find one that's lucky enough to make its way into a bag of M&M's Peanut."

CREDITS
Client: Mars/M&M's
Title: "Abduction"

Agency: BBDO, New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Tim Bayne, Lauren Connolly
Senior Art Director: Eduardo Petersen
Art Director: Jamie McCelland
Copywriter: Roberto Danino
Senior Producer: Regina Iannuzzi
Producer: Sofia Doktori

Senior Account Director: Susannah Keller
Account Director: Carrie Lipper
Account Manager: Tani Nelson
Account Executive: Alyce Regan

Production Company, Visual Effects: Laika, House
Executive Producer, President: Lourri Hammack
Director: Kirk Kelly
Producers: Zilpha Yost, Julie Ragland
Editing House: PS260
Editors: Maury Loeb, Ned Borgman
Assistant Editors: Matt Posey, Colin Edelman
Senior Producer: Laura Patterson

Après un superbe projet d’illustrations, l’artiste belge Ben Heine revient avec un jeu de perceptions en 3D en n’utilisant qu’un crayon et une grande feuille blanche. Rien qu’en dessinant, l’artiste apporte une nouvelle dimension à une surface plane qui nous donne envie de plonger dans son univers en noir et blanc.

Masterfully poking fun at the overblown annual even known as Super Bowl advertising, Newcastle Brown Ale, with help from Droga5, is out with a hilarious Super Bowl ad teaser that promises a stellar Super Bowl ad…if only the brand could afford it.

Right up there with Carlton Draught’s Big Ad, this ad pops the Super Bowl hype bubble and makes us all ponder why the hell anyone would spend $4 milliuon on an ad no matter how big the audience.

If Arnold Schwarzenegger walked into your gym, would you recognize him? What if he was wearing a wig and a mustache? Not everyone would as you can see in this video he did for the gym with the aim of promoting the After-School All-Stars program which offers kids health and leadership education.

There are quite a few funny moments in the video as well as some fitness advice doled out as only Schwarzenegger can. Funny stuff.