Cannes Lions Ad Fest Creates a New Awards Category: Product Design
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Agencies, start setting aside more money for your Cannes entries: The Cannes Lions International Festival of Creativity has announced a new category to honor product design.
That brings the number of categories at Cannes to a whopping 17 — which also means more entries, and more money, for the Festival. Cannes last year saw a record 35,765 entries, a 4% jump from the year prior that may partly be attributed to the addition of a new category, “Innovation Lions,” honoring tech that enables commercial creative excellence.
The new Product Design Lions will “recognize the applied use of physical products in aiding the communication of a brand ethos,” as well as the product’s ability to improve people’s lives, festival organizers said in a statement.
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