(TrendHunter.com) The Idriss Guelai Atelier Golden Age capsule collection is comprised of ornate masks that would easily suit Halloween night more than any other day of the year. Of course, for those looking to make…
(TrendHunter.com) The Marie Claire UK ‘The Collections’ editorial showcases some of the standout pieces from this year’s spring collections. Resulting in quite the eclectic wardrobe, it is…
A man. A man and his truck. A man and his truck — and a bovine love story?
General Motors’ Chevrolet will use the giant ad stage of Fox’s telecast of Super Bowl XLVIII to send up its own painfully earnest Silverado commercials with a new spot called “Romance,” according to Tim Mahoney, Chevrolet’s global chief marketing officer.
The new 60-second commercial created by Leo Burnett, Detroit, starts off with the familiar “A man and his truck” refrain we’ve seen in previous purplish spots about hearty Silverado owners taking their sons camping or searching for a lost calf despite the danger from impending storms.
Cheerios is going for the cute factor in its first-ever Super Bowl ad.
The spot, which was released Tuesday night, shows parents using pieces of the cereal to explain to their daughter that she is about to have a baby brother.
The multiracial couple and the girl, named Gracie, were featured in another recent commercial for the brand that prompted some racist comments on the internet but scored well with most consumers and was considered a big hit. Saatchi & Saatchi, New York, handled that spot and the Super Bowl ad.
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Advertising Agency: Perfil 252, Belo Horizonte, Brazil
Creative Director: Marcia Lima
Head of Art: Marcos Pina
Art Director: Francisco Valle
Copywriter: Adriano Docconi
Illustrator: Francisco Valle
Advertising Agency: BBDO Atlanta & BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Erik Fahrenkopf, LP Tremblay
Senior Copywriter: Geoff Proud
Executive Producer: Ashley Henderson
Executive Music Producer: Melissa Chester
Managing Director: Doug Walker
Group Account Director: Brandon Fowler
Management Supervisor: Joel Davis
Account Supervisor: Kathryn Dronzek Williams
Account Executive: Allison Chait
Account Coordinator: Elizabeth Pishal
Production Company: Furlined
Director: Benito Montorio
Director of Photography: Ben Seresin
Music House: Human
Edit House: Rock Paper Scissors
Editor: Paul Watts
Visual Effects: Spontaneous
Advertising Agency: Point Blank, Mumbai, India
Director: Bindu Sujeesh
Creative Director: Sujeesh Sukumaran
Art Director: Sarthak Sawant
Copy Head: Dr. Sapna Punjabi
Copywriters: Smruthy Nair, Guruguhan Iyer
Account Manager: Shilpa Karania
Account Executive: Tanvi Parkar
The post SunKroma by PointBlank appeared first on desicreative.
(TrendHunter.com) The day of romance is fast approaching and that means women might need to get their act together when it comes to a sexy outfit while men are scouring malls to find the best gift for this special…
Talk show host Ellen DeGeneres is going to the Super Bowl — in a commercial for Beats Music. She is expected to announce on her show Jan. 29 that she is the star of the new spot and will give the audience a sneak peak. The full commercial will preview on her program Thursday, which is also her birthday.
The 15-second snippet she drops during tomorrow’s show features her dancing to an electronic music track. But not alone. She’s busting moves with a bear — well, a person wearing a bear costume — clad in a red shirt, black sequined vest and black chunky glasses. A still shot shows more well-dressed bears and a natty suit-and-tie-clad wolf jamming as well.
Ms. DeGeneres tells the audience, “I’m partnering with Beats Music. I love them because they’re changing the way you listen to music. They have a new digital streaming service that brings you totally personalized music. You can download the app on your phone, then hear any song at any time. I recently shot a commercial for them, it’s gonna air during the Super Bowl and I’ll show you a tiny, tiny bit of that right now.” Cue Ellen and the dancing bear.
(TrendHunter.com) Traditional wedding vows should really have an additional line introduced that addresses the passive torture women inflict on their men; one such situation is captured in the Miserable Men Instagram…
(TrendHunter.com) The Luisa Via Roma Spring 2014 lookbook is dark and edgy in spite of the feminine floral fashion pieces showcased throughout. From Peter Pilotto’s searingly bold orchids and Moschino’s trippy…
(TrendHunter.com) Talented illustrator Kim Nguyen is the creator of the humanized animal portrait series entitled ‘Anthros.’ These edgy animal depictions portray cats, dogs, monkeys and various other…
Comcast, the nation’s largest cable provider and the owner of NBCUniversal, increased its net income 26 percent, to $1.9 billion, compared with a year ago.
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Lakemaid Beer, a beer created from scratch by ad agency Pocket Hercules and sold throughout the Midwest, put out a fun new ad that explains who their primary demographic is—ice fishermen wearing dorky hats. It also shows the brew's cool new beer-delivery system—courtesy of drones.
Sadly, the awesome quadcopter delivery isn't a service they're actually providing, but there are seasonally appropriate icons on the underside of each bottle cap (fish, a weather condition, snippets of fishing lore, etc.) that are part of a cryptic bottle cap game.
As neat as this ad is, I wish they'd focused more on the bottle caps instead of the cool thing they're not doing. Via The Denver Egotist.
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A sequel will run during the Super Bowl to a Cheerios ad that received an unanticipated quantity of baldly racist online condemnation for the interracial family at its heart.
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(TrendHunter.com) Fans of the Evernote app will be pleased to hear the company just renovated its offices located in Redwood City, California. With 80,000 square feet to design, Studio O+A completed quite the…
A planned 59-story technology center for the media company is being welcomed as a lift for the office market nearby, and for the city’s economy.
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The experiment is intended to show the extent to which broadcast channels can be squeezed together on the electromagnetic spectrum without degrading signal quality.
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The iconic trams of Lisbon do not go unnoticed to anyone. Neither they nor the wires that provide them with energy and that are spread across the city’s most charismatic neighborhoods. Still, Leo Burnett Lisboa looked at these in a different way and saw a typography in its complex mesh. And like that, with the support of the Lisbon City Council, the official font Lisbon was born. On the website lxtype.pt, where it can be explored and downloaded for free, everyone can test the font and find out a place associated with each letter, transforming words in spontaneous and personalized guides of the city. To spread the idea, a film was created and directed internally by Hugo Lage and with a soundtrack kindly provided by Dead Combo.
Advertising Agency: Leo Burnett, Lisbon, Portugal
Executive Creative Director: Luciana Cani
Head Of Art: Nuno Salvaterra
Copywriter: Jaime Nascimento
Art Direct: Guilherme Nunes
Photography: Guilherme Nunes
Head Of Digital Production: Nuno Frade
Direction and editing: Hugo Lage
Collaborators: Freddie Brando, André Mota, Joana Bruno, Natasha Hellegouarch
Music: Dead Combo
With the 30th anniversary of the Apple 1984 commercial at this week’s Super Bowl, we have updated that iconic ad to tease our launch this spring. We feel we’re democratizing the world of investing in the way that Apple set out to democratize the world of computing.
Director: Dano Cherny
Producer: Robby Starbuck
Executive Producer: Stefan Anderson
Director of Photography: George Su
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
