Jan
29
Super Bowl: A Man, His Truck and Chevy Silverado’s Stud Bull
Posted in: Uncategorized
A man. A man and his truck. A man and his truck — and a bovine love story?
General Motors’ Chevrolet will use the giant ad stage of Fox’s telecast of Super Bowl XLVIII to send up its own painfully earnest Silverado commercials with a new spot called “Romance,” according to Tim Mahoney, Chevrolet’s global chief marketing officer.
The new 60-second commercial created by Leo Burnett, Detroit, starts off with the familiar “A man and his truck” refrain we’ve seen in previous purplish spots about hearty Silverado owners taking their sons camping or searching for a lost calf despite the danger from impending storms.
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