Jan
29
Cheerios’ Multiracial Family Returns for Super Bowl Ad
Posted in: Uncategorized
Cheerios is going for the cute factor in its first-ever Super Bowl ad.
The spot, which was released Tuesday night, shows parents using pieces of the cereal to explain to their daughter that she is about to have a baby brother.
The multiracial couple and the girl, named Gracie, were featured in another recent commercial for the brand that prompted some racist comments on the internet but scored well with most consumers and was considered a big hit. Saatchi & Saatchi, New York, handled that spot and the Super Bowl ad.
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