(TrendHunter.com) The fashion designs that make up the series titled Wearables by Elena Stonaker, a fine artist living and working in Los Angeles, California, could easily be described as hobo chic. Each outfit looks…
Gracenote will work with the data company Next Big Sound as it develops a system that would let almost any anyone create an Internet radio service.
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The budget at the newspaper owned by Jeffrey Bezos, the founder of Amazon.com, will be increased and dozens of new employees will be hired for the newsroom.
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The State of the Union speech was seen by 33.3 million viewers, a slight dip from last year’s 33.5 million, but far off President Obama’s 2009 speech.
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(TrendHunter.com) The Cheyenne For KISSKILL collection is appropriately modelled by Cheyenne Tozzi, the model-musician who carefully curated the lingerie looks. Channeling her inner rocker, she has chosen pieces that…
Axa Equitable, the insurance company, is shortening its name, and also starting an ad campaign aiming to keep pace with competing insurers and improve name recognition.
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Print
VIGO
Launch of Namibia Breweries first ever non alcoholic drink brand.
Advertising Agency:adforcePAG, Namibia
Creative Director:Femi Kayode
Art Director:Gabrio Amadhila
Copywriter:Luis Maruwasa
Illustrator:Gabrio Amadhila
Photographer:Studio 77, Windhoek
Print
Alcoholic Anonymous
Dois, Brazil
Print
Diario Do Nordeste
Delantero, Brazil
Online
HTC
Villaverde Boetticher FC is a modest Spanish football team that plays in an amateur regional division with one of the lowest budgets in its category. Most importantly, Villaverde is known for playing a fundamental role in the integration of kids in a conflictive neighbourhood through its football academy. Villaverde has two dreams and they’re both extremely complicated: promoting to Third Division (and going professional) and playing a UEFA Champions League match. HTC, official UEFA Champions League Smartphone, decided to help make both dreams come true. Without the players knowing, HTC put artificial turf on their old soil pitch, renewed the club’s installations and brought the official UEFA Champions League trophy to preside the new pitch’s inaugural match. Engaging the fans’ dreams about dreaming big and someday being able to play the UEFA Champions League. HTC. Here’s To Change.
Advertising Agency:El Laboratorio, Madrid, Spain
Ceo:Marisa De Madariaga
President & Founder:Carlos Holemans
Executive Creative Directors:Jesús Lada & Carla Roméu
Online Creative Director:José Sánche-Blanco
Art Directors:Ignacio Soria, Maitane Herráez
Copywriters:Arturo Benlloch, Federico Botella.
Agency Producer:Paco Bueno (RPM)
Account team:Ignacio Olazabal, Emanuele Manzini, Jose Ortiz, Cristina Torrecilla
Producers:GRUPO GOODCOMPANY
Director:Fergus Stothart
General Director Goodcompany:Daniel Martinez-Tessier
Creative Director Spotless:José Gamo
Executive producer Picnic:Santi Poch
Head Of Production:Ramón Masats
Integrated
Toyota
‘Try my Hybrid’ is a web & mobile service featuring real Toyota Hybrid owners – who for no money – let strangers, neighbours and friends (and friends of friends through Facebook) test drive their Hybrid. Toyota Hybrid owners are Norway’s most satisfied car owners. But recruiting more people to buy Hybrids, has always been a challenge. There’s no denying that driving a hybrid has a positive impact on air quality in populated cities. So we decided, rather than having car salesmen persuading new buyers. We let our proud Hybrid owners lend us a hand.
Advertising Agency:Saatchi & Saatchi, Oslo, Norway
Creative Directors:øyvind Waage, Eiliv Gunleiksrud
Art Directors:Snorre Martinsen, Linus Hjellström, Kristoffer Reppen, Christopher Køltzow, Ola Bagge Skar
Copywriters:Ida Fjeldbraaten, Mads Rønold
Additional Credits:Nanna Grønli, Patrik Bergfjord, Haagen Sæter-Larsen, Rune Sandnes, Håkon Fretheim, Joe Langdon, Magnhild Foldøy
Media, Outdoor
Partenariat du Quartier des Spectacles
Lg2, Canada
Print
Club Shandy
Relaunch of the Club Shandy brand on the Namibian drinks market with a new bottle shape. Intrinsics launch phase.
Advertising Agency:adforcePAG, Namibia
Creative Director:Laolu Obende
Art Director:Gabrio Amadhila
Copywriter:Luis Maruwasa
Illustrator:Gabrio Amadhila
Promo, Integrated, Online
Fazer
Fazer Tutti Frutti, one of the biggest candy brands of the Nordic Countries, invited us to create the next summer promotion and sell 1 million candy bags. We borrowed and lease a real tropical deserted island off the coast of Mauritius, named it Tutti Frutopia and divided in pieces and shared over 1 million Tutti Frutti candy bags and started a web based competition to choose the next king to win a trip to the island. With a unique code in every bags all the buyers earn a piece of Tutti Frutopia land, with ownership certificate and actual GEO-coordinates (mapped to a pin on Google Maps) and become a citizen of the Island. Tutti Frutopia quickly gained inhabitants from Sweden, Finland, Estonia, Denmark and Norway where the campaign was launched, but still needed a ruler. Participating for all 14 weeks, all the landowners and citizens were tested and competed to become the Ruler of the Island playing the games on the website facing geography and memory challenges, stress and pressure tests, creative obstacles as designing the new flag and deciding on next year’s Tutti Frutti bag flavors. After 3 months the top scores won a trip to the real island in Mauritius for the coronation of the King with all the honors.
Advertising Agency:Hasan & Partners, Helsinki, Finland
Executive Creative Director:Eka Ruola
Art Director:Bruno Ribeiro, Sebastian Ramn, Rickard Skogtoft
Copywriter:Tomi Winberg
Account Director:Barbara Sorsa
Head Of Production:Tämer Morsen
Digital Producer:Marika Rönkkö
Project Manager:Jutta Casén
Graphic Designer:Mikko Juhola
Art Assistant:Ilona Ahokainen
Production:We are yours, Stockholm, Sweden
Executive Producer:Fredrik Stutterheim
Technical Director:Fredrik Stutterheim
Senior Developer:Karl Wahlström
Designer:Sebastian Ramn
Frontend Developer:Rickard Skogtoft
Outdoor
Volkswagen
Gmp Advertising, Romania
Print
Danone
Advertising Agency:Y&R Istanbul, Turkey
Executive Creative Director:Can Pehlivanli
Art Director:Kadir Ozdemir
Copywriter:Tolga Mutlu
Planner:Bediz Eker, ?nci Bircan, Arzum Didin
Account Manager:Gözde ?ncegül
Illustrator:Haluk Demirel, Lighthouse
Account Supervisor:Elif Azakl? Alaz
Creative Director:Emre Kuzuoglu
Print
Riposa
Recharge your Batteries.
Advertising Agency:Havas Worldwide, Zürich, Switzerland
Creative Director:Michael Kathe
Art Directors:Andrea Huber, Claude Eberhard
Copywriter:Eric Markowski
Photographer:Oliver Nanzig
(TrendHunter.com) The Seamless Blossom project explores the possibilities of 3D printing. Although many designers have already created some fun and creative products and even food, this venture goes beyond the object…
Afin de faire parler pendant le Super Bowl du 2 février prochain, la marque Kia a décidé de vanter le modèle K900 en rendant hommage à la trilogie Matrix, avec un Laurence Fishburne en Morpheus proposant à un couple de découvrir une nouvelle conception du luxe. Un spot de l’agence David&Goliath.
Advertising Agency: Leo Burnett, Detroit, USA
Chief Creative Officer: Steve Chavez
Executive Creative Director: Steve Silver
Senior Art Directors: Stephen Kerry, Dave Ayriss
Assistant Creative Directors / Copywriters: Matt Perry, Ron Saltmarsh
Executive Producer: Brian Dooley
Production Company: Furlined
Director: Speck & Gordon
VFX/SPX: MPC/LA
Editorial: Spotwelders
Editor: Haines Hall
Sound Mixing: Eleven Sound
Engineer: Jeff Payne
Music Company: Original Music
Sound Design: Elias
Licensed Music: Hot Chocolate “You Sexy Thing”
Director of Photography: Lasse Frank
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
