PETA: Another Cuban Missile Crisis
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Across this great nation, guys are lasting a minute, sometimes less. It’s a problem so severe that not even imagining Fidel Castro during sex can help. But perhaps it’s not their imagination that’s lacking—maybe it’s something they ate. It turns out that eating meat isn’t good for your meat. Studies show that vegans actually last longer than meat-eaters.
Advertising Agency: Matter?, UK
Creative Director: Dan Neri?
Copywriter: Jon Koffler
Art Director: Dan Neri
Production company: Artist’s Company
Directors: Dan Neri, Sabrina Palladino
Cinematographer: Giorgio Scali
Executive Producer: Sally Antonacchio
Producer: Johnny Walker
Production Supervisor: Kevin Tighe
Editorial company: Cutters
Editor: Adam Parker
Executive Producer: Josianne Cote
Visual Effects Company: Quietman
?Visual Effects Editor: Johnnie Semerad
?Visual Effects Exec. Producers: Bob Nelson, Carey Gattyan
Visual Effects Producer: David Michaels
Telecine: Company 3
Colorist: Mike Pethal
Telecine Producer: Matt Moran
Audio: Eleven Sound
Mixer: Ben Freer
Prosthetics: Paul Elliott / Makeup & Effects Laboratories
Holiday Sales Look Strong So Far — But At What Cost?
Posted in: UncategorizedOn the heels of the brisk last-minute shopping frenzy right before Christmas, shoppers were once again out in full force during the post-holiday sales rush, clearing retailer inventories by stocking up on items such as appliances, apparel and electronics.
In all, sales during the shortened holiday season appeared to have been decent, according to retail experts contacted last week, with big promotions during post-Christmas shopping helping retailers make way for spring merchandise. Like much of the pre-Christmas season, retailers had to “pound the sales button” after the holiday to get those clear shelves, said Paul Swinand, equity analyst at Morningstar.
However, “you shouldn’t take all the red out there as a complete disaster,” said Mr. Swinand. “It has been a very promotional and — as some sites and data points suggested — it’s been a tough holiday season. Everyone was banging the sale drum hard from very early on, but I’m not predicting any disasters really, despite a whole bunch of extenuating circumstances.”
Bratton and Miller Back in Blue for Round 3
Posted in: UncategorizedAs New York City’s police commissioner, William J. Bratton will reunite with his friend and sidekick, John Miller, a prominent CBS News reporter.
Project 50 recria pôsteres de 50 sucessos do cinema
Posted in: UncategorizedAlguns pôsteres são capazes de se tornar tão icônicos quanto os filmes que retratam, marcando época e tornando-se parte indispensável da cultura pop, conforme comprova o trabalho de alguns mestres como Saul Bass, Bill Gold e John Alvin. Para marcar sua edição de número 50, a revista Little White Lies convocou alguns dos melhores ilustradores do mundo para o Project 50, que recria 50 sucessos do cinema.
Entre os ilustradores convidados estão Gabz, Dan Mumford, Joe Wilson, Tim McDonagh, Diego Patino, Andrew Fairclough, UBERKRAAFT, James Wilson e Kyle Platts, entre outros, que assinam pôsteres de filmes como Gravidade, Réquiem para um Sonho, O Labirinto do Fauno, Cabo do Medo, Crash, Boogie Nights, A Pequena Loja dos Horrores, Duro de Matar e Gremlins 2.
Para conferir o Project 50 integralmente, basta clicar aqui.
Post originalmente publicado no Brainstorm #9
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Top 100 Bizarre Trends in 2013 – From DIY Nose Adjusters to Lacey Hare Headbands (TOPLIST)
Posted in: UncategorizedRoth & Ramberg Photography: Vancouver DM
Posted in: Uncategorized
We Know Where to Find Green Grass, Man.
You know how they say the grass is always greener on the other side? Well it’s true. In fact, we have an office there. Just over the mountains is a world of leafy green goodness. Vancouver is totally the best source for that sweet, sweet green stuff. So if your project requires less snow and more grow, drop our Vancouver office a line. However if winter wonderland is your thing, well, we can do that too. Just promise you won’t call at 2AM looking for a hook up. An email will do just fine.
We’re no dopes. See the video of how we made this postcard without doing anything illegal at vimeo.com/54795004
Advertising Agency: Wax, Calgary
Creative Director: Trent Burton
Art Director: Brad Connell
Copywriter: Chris Lihou
Photographer: Roth & Ramberg
Stylist: Leah Van Loon
Makeup: Teslin Ward
Published: January 2013
Nissan Wants You to Open ‘The Briefcase’
Posted in: UncategorizedNissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the chance to win one of three 2014 Rogues.
The video opens with a man getting in a hired car for his usual commute home from work. When a motorcycle pulls up and hands off a briefcase to the driver, however, all hell breaks loose. Soon everyone seems to be after the Rogue, including a helicopter that attempts to land on the car. In the end, they run into a blockade and a man shouts “Open the briefcase,” at which time viewers are prompted to click on a link to open it. This link clicks through to the contest on Nissan’s Facebook page. It’s a clever, interactive way to lead viewers to the contest, even if the video is a little over the top. Fans of the brand should enjoy having a background story going into the contest, where they can enter once per day, or more if they share information about the contest via email or social media — a pretty good way to incentivise sharing.
The contest begins today and runs through February 13th at 11:59 PM. You can enter the contest here for your chance to win a 2014 Nissan Rogue. Credits after the jump.
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Top 100 Inventions in 2013 – From Virtual Reality Windows to Smartphone-Synced Locks (TOPLIST)
Posted in: UncategorizedDiscovery CEO Stands to Make $110 Million in 2014 Compensation
Posted in: UncategorizedDiscovery Communications CEO David Zaslav stands to make more than $110 million in compensation in 2014, the first year of a new contract that keeps him at the cable-network giant through 2019.
Including salary of $3 million, $6.6 million in potential bonuses and more than 1 million performance-based restricted stock units, Mr. Zaslav’s compensation would reach about $110.7 million this year, based on the value of the shares at yesterday’s close. The six-year contract extension lasts until Dec. 31, 2019, according to a statement today.
Mr. Zaslav, whose new contract started yesterday, joined Discovery in 2007 from NBC Universal and helped take the company public the following year. Since then, he’s doubled its slate of cable networks and created a joint venture with Oprah Winfrey to start the OWN channel.
Paddy Power: Fat Watch
Posted in: Uncategorized
Advertising Agency: Crispin Porter + Bogusky, USA
Creative Directors: Ben Walker, Matt Gooden
Copywriters: Joe Bruce, Bertie Scrase
Art Directors: Kate Baker, Christen Brestrup
Agency Producer: Joe Bagnall
Planner: Gavin May
Production Company: Rattling Stick
Director: Andy McLeod
Prod Co Producer: Kirsty Dye
Post Production: Jim Allen / Big Buoy
Editor: Art Jones / Work
Audio: Parv Thind / Wave
Media agency: M2M
Uma outra crise dos mísseis cubanos
Posted in: UncategorizedNão é de hoje que a PETA defende que veganos têm uma vida sexual muito melhor do que pessoas que consomem carne. Seguindo a filosofia de que “carne é algo que não é bom para a sua carne”, a organização de defesa dos direitos dos animais começa o ano incentivando as pessoas a dispensarem a carne do cardápio com a campanha Another Cuban Missile Crisis.
No filme criado pela agência Matter para o mercado norte-americano, um casal está transando e, para evitar a ejaculação precoce, o homem começa a imaginar a garota com a cara de Fidel Castro, para tentar se segurar.
Em outros anos, a organização divulgou a ideia com outros comerciais igualmente provocativos, como Veggie Love, que foi banido do Super Bowl, e Boyfriend Went Vegan, que mostra uma garota cheia de contusões que leva o público a acreditar que ela anda apanhando do namorado, mas que no final mostra que a razão dos machucados é bem diferente.
Post originalmente publicado no Brainstorm #9
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Six Things You Didn’t Know About Stephane Xiberras, President of BETC Paris
Posted in: UncategorizedWatch the Scathing Anti-TED TED Talk
Posted in: UncategorizedOur Clip of the Week is a newly posted TED talk that bashes TED talks. In this nearly 12-minute presentation, Benjamin Bratton, director of the Center for Design and Geopolitics at U.C. San Diego and an associate professor in the Department of Visual Arts there, disparages TED conference culture as “middlebrow megachurch infotainment.” He comes off as a bit of a haughty provocateur (and a nervous one at that, especially at the start of his talk, when he paces the stage like a caged animal), but by the end you might find yourself thinking that he’s fired off some shots that really hit the mark.
On Monday, the same day TED released this video, The Guardian posted Bratton’s talk in text form. Scroll down below the video for a link and a choice excerpt.
Read the text version of this talk, titled “We need to talk about TED,” here. A sample:
Four iPad Stats Every Publisher Should Know
Posted in: UncategorizedIn late December, an eMarketer report confirmed that the long awaited mobile ad spend boom had finally arrived. Mobile, the report said, drove nearly all digital advertising growth in 2013. And the mobile pie is expected to grow by another $5 billion in 2014.
For publishers looking to capitalize on this spending surge, understanding how to optimize for mobile behavior is essential. The category includes tablets, so Ad Age spoke with Jason Baptiste, the founder and CMO of mobile publishing platform Onswipe, to glean some need-to-know information about iPads. Here are the four key stats based on an analysis of billions of iPad pageviews Onswipe saw across 120 million unique iPads in 2013.
Email is the most used sharing mechanism on the iPad
Book fighting, micropets and dancing robots at the 9th edition of the Gamerz festival
Posted in: UncategorizedFor Sale or in Flux, a Big Year Looms for Business Magazines
Posted in: UncategorizedWith Forbes for sale, Fortune’s website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.
The category offers a glimpse into the publishing world at large, where 2014 will see traditional media companies continue to do battle with digital upstarts and new players emerge. Already this year, the former editors of AllThingsD introduced their new website Re/code with backing from NBC Universal, adding another prominent combatant to the field.
The good news for business magazines, according to media buyers and marketers, is that they offer a strong editorial product at a time when advertisers are eager to appear in, around or near high-quality content. The magazines themselves also point to their broadening portfolio of conferences, foreign licensees and other new revenue streams. Forbes, for example, is building a Forbes-branded office tower in the Philippines and putting its name on the business school at Ashford University in Iowa. Fortune events such as The Most Powerful Women Summit and the Global Forum are generating growing profits in their own right.
Paddy Power Favors Fools on the Pitch with ‘Fat Watch’
Posted in: UncategorizedThe image of fat, overpaid athletes who don’t care about what they do as much as they should is an easy shot for fans to take. It’s occasionally true. But this angle almost never comes from the house, since gambling companies don’t need to take a stance one way or the other to make money. But in the UK, bookmaker Paddy Power has teamed with CP+B for “Fat Watch” a contest to the bottom that rewards soccer players who take the least shots or spend the most time on the bench. Fans who support the clubs of the laziest players (Fernando Torres) will win some undisclosed prize, which seems more like compensation for rooting for FC Shame.
The 30-second spot is pretty funny and plays more like a comedy sketch than a commercial. I don’t think this idea could play in America, but for the stodgy fans across the Atlantic, the campaign’s sneering tone feels like a great fit. Credits after the jump.
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