No ano passado, a AKQA fez uma canção de Natal tocar em vários dispositivos de forma sincronizada. Agora, em 2103, a agência criou mais uma aplicação de fim de ano com vocação mobile.
Através do site Written In The Stars, você pode mandar para alguém uma mensagem que será “escrita nas estrelas”. Para ler o texto, o destinatário precisa apontar o smartphone ou tablet para o céu.
Funciona apenas se você acessar o stars.akqa.com com um gadget móvel. O vídeo acima faz uma demonstração.
Havas Worldwide Chief Operating Officer and North American President Ron Bess is stepping aside and will be replaced by global present Andrew Benett who will oversee North American operations, according to an internal memo obtained by Ad Age.
Mr. Bess had been with Havas for nearly a decade, and aside from his North American job, he has been CEO of the Chicago office. He was named North American president in 2009. He had been chief operating officer for the region since 2008. He will remain as a consultant to Havas after the change.
“Ron has also done a great job assembling the stellar team that will be responsible for leading our Chicago Group: Joy Schwartz, Jason Peterson, James Lou, Paul Marobella, Laura Maness and Angelo Kritikos,” said Mr. Benett in the memo. “I’m looking forward to working closely with the team in continuing to grow and evolve the Chicago Group, in addition to my leading the day-to-day business for the North America organization….As we enter 2014 with high expectations for significant growth in North America, the network is grateful to continue to have the benefit of Ron’s experience, insights and genuine humanity working with us.”
(TrendHunter.com) The typical approach to constructing the majority of buildings is to focus on containment. The Casa Faustino, however, manages to offer shelter and privacy without this closed-off and inward emphasis;…
This diary entry is #1 in a series of journal entries that have arrived in our lap from beyond the horizon of now … the journey begins in the summer of 2020 and ends in the winter of 2047.
July 3, 2020
Shit … can’t reach our distributor anymore … our VanCity account is down to zero … I was just hoping for some last payments to keep us alive.
Got in my car and went to the office to see if anything was delivered there. The highways were all but empty. Stef, Kyle, Darren, Natalie, Wendee, Jen … no one was there … that’s it I guess.
Standing alone in the doorway … it was like one of those last-one-to-leave-the-office-before-the-holidays moments. We had a lot of good times here. I’d burn it down out of honor, but I still got a bit of hope left that something weird and wonderful could happen. Maybe some reboot switch somewhere will be magically flicked on.
I left a note and the keys to the crawl space on my desk in case anyone comes by.
Everyone is hiding indoors waiting to see what happens next. Like a chess match. A game of chicken. Listening to the furnace kick in … no heat … I made my decision.
I’m not going to stick around to see what happens when the stores in the city run out of stuff. I heard that the armed forces and the RCMP have set up perimeters around all the big box stores … that means the countryside will be bare and wild.
I’ll go and try to buy a gun from that biker guy in Matsqui and then head off inland … maybe hook up with Andrew and the Rainbow people who, last I heard, were camped somewhere near Osoyoos … try my hardest to talk Lillian into coming with me.
. . .
Continue with us on the journey to 2047 withPart Two of the Doom Diary.
The digital agency is sending their slightly off key Christmas carol parodies to disgruntled Twitter users who tweet angrily about subjects like holiday shopping, travel, seasonal overeating, and the lack of good TV this time of year, using the hashtag #TwitterCarols. I’m no fan of Christmas carols, (and I’m perhaps a bit burnt out on holiday items) so I found these kind of hard to listen to. The parodies fail to generate any real laughs, forcefully changing lyrics to songs like “Carol of the Bells” and “Joy to the World,” which inevitably comes across as more cheesy than clever. Atmosphere Proximity would have done well to listen to Guy Holiday’s advice: their take on a holiday card (at least that’s how it was presented to us) lacks animals, memes and reflection — although there are some minor pop culture references. A sloth or cat would have really spruced things up. So far there are four carol parodies: “Carol of the Malls” (featured above), “Kiss Those Skinny Jeans Goodbye,” “It’s the Best Time to Travel of the Year” and “The Hiatus.” Stay tuned for “Kiss Those Skinny Jeans Goodbye” and “The Hiatus” after the jump. continued…
Swedish digital studio Humblebee has made their own contribution to the selfie mass hysteria, howmanyselfiescanyouhandle.com.
The site is a real-time display of selfies on Instagram, which surely fulfills the fantasies of a lonely Internet creeper somewhere. There’s a counter near the bottom of the screen, ticking away with each selfie that breezes past, and buttons to share on Twitter or Facebook how many you were able to make it through. I don’t have such a high tolerance for selfies, let alone a barrage of stranger selfies, so I barely made it past 100. If it were cat pics I could have lasted all day. We’re not sure if this site is meant to celebrate the selfie, or point out its overuse, but it certainly succeeds at the latter. Let us know how many selfies you can handle in the comments section, and stick around for credits after the jump. continued…
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill Abramson.
With digital ad revenue in retreat at the Times, the company has readied a native ad platform to try to recapture those lost ad dollars. But Ms. Abramson has said publicly that the blurring of advertising and editorial is something that concerns her. (At least she didn’t compare it to a deal with the devil, as her counterpart at The Wall Street Journal recently did.)
It seems Ms. Abramson can put her worries to rest for now.
Last year, one of the things that delighted us the most was Liquid Plumr Double Impact’s sexually suggestive commercial featuring two hot young plumbers and a woman’s risque fantasies. It was a viral hit, and Ad Age readers even picked it as the funniest viral ad campaign of the year.
Now, DDB California has decided to milk the phenomenon with the best stocking stuffer you’ll ever download: The Liquid Plumr 2014 Hunky Plumr calendar, with 12 months’ worth of gleaming smiles and great bodies, all wrapped up with really good advice on drain care. You can click through the images above and then download your own copy your own copy here.
Um pouco de humor negro não faz mal a ninguém, especialmente na reta final do ano. Animador irlandês radicado no Canadá, Eoin Duffy resolveu criar seu próprio conto de Natal, com humor e delicadeza. Isso não significa, entretanto, que Snowflake garanta um final feliz para o protagonista.
Para quem ainda não conhece o trabalho de Duffy, vale a pena dar uma olhada em seu site. Nos últimos anos, ele tem participado de diversos festivais, e ficou bastante conhecido pela bela (e premiada) animação The Missing Scarf.
The world-traveling Molson Beer Fridge became famous for being exclusive—when it visited European cities earlier this year, only people with a Canadian passport could open it. Now, the fridge is back, and being even nicer to one Canadian guy, with help from his friends.
This new spot, from agency Rethink, tells the tale of two friends who surprise a third friend—a rabid hockey fan who for some reason has fled Canada for the remote Gili Islands in Indonesia—by bringing him a red fridge of his own to keep in his little hut, which may or may not have the electricity to run it. The friends also bring a satellite system so the other guy catch the Olympic Games this winter.
It's a fine stunt, as far as it goes, though the surprise isn't quite as delightful as the premise of the earlier video (which was apparently the second most viewed commercial online in Canada this year). Plus, the emotion remains mostly bottled up. Unlike some other heartwarming ads, where people weep only, the fridge recipient here claims he's actually "sweating" and not in fact getting weepy over his buddies' thoughtful gesture.
A 30-second version of the ad will begin airing in Canada on Dec. 26.
CREDITS Client: Molson Canadian Title: "The Beer Fridge: Project Indonesia"
Agency: Rethink Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais Art Directors: Aaron Starkman Joel Holtby, Vince Tassone, Christian Buer Writers: Aaron Starkman, Mike Dubrick, Account Director: Ashley Eaton Broadcast Producer: Dave Medlock
Production Company: Untitled Films Director: Tyler Williams Executive Producer: Lexy Kavluk Line Producer: Tom Evelyn Director of Photography: John Houtman
Postproduction: Rooster Post Executive Producer: Melissa Kahn Editor: Marc Langley Assistant Editor: Nick Greaves
Postproduction: Fort York VFX Music, Sound Design: RMW Music
Voici le projet intitulé « Groenland Reflection », le nom d’une série de photographies prise par Michael J Quinn au Groenland. Des images à couper le souffle, laissant place à une nature d’une beauté incroyable doté de reflets aquatiques impressionnants. A découvrir en détails dans la suite de l’article.
Darden Restaurants, owner of the Olive Garden and LongHorn Steakhouse chains, plans to separate its Red Lobster business, cut marketing spending on the chain, halt acquisitions and cut expenses as restaurant sales lose momentum.
Orlando-based Darden said today in a statement that while it expects to execute a tax-free spinoff of Red Lobster to shareholders, the company also may consider selling the business. Sales at Red Lobster, a seafood chain with 705 locations in the U.S. and Canada, fell 1.9% to $2.62 billion in the year through May 26.
U.S. Same-store sales slid 4.5 % at Red Lobster in the most recent quarter. U.S. sales increased 5.0% at LongHorn Steakhouse and declined 0.6% at Olive Garden. Analysts had projected a drop of 2.1% for Red Lobster. The company said on a conference call today that Red Lobster’s comparable-store sales would fall as much as 5% in the current fiscal year.
We’ve been hearing about this for a little while and now, we’ve received confirmation that Ron Bess, who’s spent nearly a decade at Havas Worldwide, where he currently serves as president of North American ops and CEO of its Chicago office, is stepping down from his post come year’s end. We’ve obtained an internal memo from Havas global president Andrew Benett regarding Bess’s move, which you can read below. From what sources familiar with the matter tell us, Bess will stay on in a consulting role, the parting is amicable and he’s not leaving the ad game altogether. During his 40-plus-year ad career, the Chicago ad man, who took over as president of Havas North America over four years ago, has also worked at the likes of what are now DDB and Draftfcb. Anyways, read on below:
Jill Abramson, executive editor of The New York Times, has paused the search for a new editor to lead The New York Times Magazine, Ms. Abramson told staff in a memo Thursday. Instead, the magazine will undergo a three-month assessment by Managing Editor Dean Baquet and T magazine editor Deborah Needleman, according to Ms. Abramson.
A new top editor for the magazine will be named after the review, she added.
The decision to wait comes one month after the magazine’s editor Hugo Lindgren exited, sparking a flurry of speculation among Times watchers about his successor and the magazine’s direction. In her memo, Ms. Abramson said she wants the process now to yield more than a new editor for the magazine.
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Rethink takes bromancevertising to the next level with their follow up to “The Beer Fridge” for Molson, the second most viewed commercial online in Canada in 2013.
“The Beer Fridge – Project Indonesia” is a 2:45 ode to Canada, hockey, beer, and, above all, bromance. Two friends decide to surprise a third friend who moved to the Gili Islands in Indonesia years ago. That there are no motorized vehicles in the Gili Islands makes the trek a bit of a challenge. The friends come packed with a satellite so their buddy can watch Team Canada in the 2014 Olympic Games and a red fridge full of Molson (which was obviously not easy to transport). When the three friends finally reunite, it’s actually quite a touching moment. This is probably the most bromantic ad you’ll see this year, and a refreshing angle from Rethink.
Molson released the Internet spot today, with a full-length TV version slated for the Canadian World Junior Hockey Tournament, where it will essentially take up entire commercial breaks. Clearly, Molson believes in this spot. Additionally, a 30 second version of the ad is set to debut on December 26th. Credits after the jump. continued…
Jan Banning a commencé à photographier des personnes sans domicile fixe lors d’une résidence d’artiste à Columbia (Caroline du Sud). Depuis, en installant un appareil dans un centre d’accueil, il a décidé de capturer ces visages pour humaniser les sans-abris, et les présente dans un livre « Down and Out in the South ».
How do you one-up Jean-Claude Van Damme doing splits atop two Volvo trucks? With Chuck Norris doing splits on two airplane wings, of course.
Hungarian production house Delov Digital created the insane parody clip below to mark the holidays, with Norris and a crew of tactical airborne comrades creating a festive formation in the skies.
While it might lack the subtlety of our other favorite "Epic Split" parody, the clip definitely gets points for both its star power and its over-the-top embrace of CGI shenanigans. Via Mashable.
Talvez você tenha se impressionado com o espacate que o Van Damme fez para a Volvo. Mas isso só porque não se lembrou do que Chuck Norris é capaz, ainda mais recitando Shakespeare.
É uma brincadeira – totalmente em CG – do estúdio húngaro Delov Digital, que fez da sua mensagem de final de ano uma divertida paródia. E lembre-se, nunca subestime a capacidade de Chuck.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Post originalmente publicado no Brainstorm #9
Swedish digital studio Humblebee has made their own contribution to the selfie mass hysteria, 
We’ve been hearing about this for a little while and now, we’ve received confirmation that 
