Hasta La Creative!

This week, CP+B is hiring a frontend architect, while MRM/McCann needs an account supervisor. Creativefeed is seeking a project director for its digital news product, and SBG Media is on the hunt for an email marketing coordinator. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

• Frontend Architect CP+B (Boulder, CO)
• Account Supervisor MRM/McCann (Salt Lake City, UT)
• Project Director, Digital News Project Creativefeed (New York, NY)
• Email Marketing Coordinator SBG Media(Brooklyn, NY)
• Innovation Experience Director AOL Advertising (New York, NY)

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

New Career Opportunities Daily: The best jobs in media.

Until New Year’s Creativity will be counting down 2013’s best moves in brand creativity.

At No. 7 in the film category is Chipotle’s resoundingly successful follow up to “Back to the Start,” its 2012 Cannes Grand Prix-winning film. This year, along with agency CAA Marketing, the restaurant introduced “The Scarecrow,” which took an ultra-critical look at Big Food in order to highlight its own sustainably-sourced ethos. The film is accompanied by an interactive game, which features the same characters. Players fly through the city of Plenty to transport confined animals to open pastures, fill fields with crops at Scarecrow Farms, and serve wholesome food to people at PlentyFull Plaza, while avoiding the menacing Crowbots. Chipotle will be giving away as many as a million buy-one-get-one-free offers to consumers who successfully play it.

Some of the best work this year came from marketers that sought to do good while pushing product. A good example of this is fragrance house Givadaun, which used scents to evoke emotional memories for patients suffering from dementia and Alzheimer’s. “Smell a Memory,” which comes in at No. 7 in the print and design category, is a project by JWT Singapore that create bespoke kits personalized for individual patients, using their family history, ethnicity, age and personal stories. The brand’s perfumers have bottled smells like “Bedtime Stories” and “Prayer” and have used ingredients relevant to Singapore, with herbs and spices from Hainanese coffee, local dishes, as well as incense used in local temples. The team tested the power of the scent in two trials at care facilities in Singapore and found that the kits aided in sparking memories among those with dementia and Alzheimer’s, helping them re-engage with the world they live in, and their families and friends. Givaudan now plans to extend the project to other regions as part of its sustainability program, and continue trials in Singapore.

Continue reading at AdAge.com

If you were traveling or doing some last-minute shopping in the days before Christmas, you may have missed the news that “Posts on McDonald’s employee site bash fast food,” as CNBC, which broke the story, gently put it. This amounted to an unexpected Christmas gift to the rest of the media, which quickly re-reported the CNBC scoop, but typically had a little more fun in the headline department. For instance: “McDonald’s Tells Workers To Avoid Fast Food” (The Huffington Post), “McWhoops: McDonald’s tells workers to avoid fast food” (CBS News) and “McDonald’s to workers: Don’t eat our food!” (New York Post).

Well, sadly, the party’s over. McDonald’s has taken down the web presence of the McResource Line. The site, which apparently included outsourced, boilerplate employee-resource advice, had been the gift that kept on giving; earlier in the year it also made headlines — for dispensing inappropriate and entirely tone-deaf financial advice. See, for example “McDonald’s to Employees: Low on Cash? Sell Your Stuff and Eat Less,” from November, and “McDonald’s to Employees: Get a Second Job or Drop Dead,” from July (both of those saucy headlines are from Gawker).

Why pull the site now? A McDonald’s spokeswoman has been supplying this slightly testy statement to the media this morning:

Continue reading at AdAge.com

Jurassic George, a rubbery T-Rex who terrorizes his hapless human sidekicks on a Barney and Friends-type show promoting the University of Alberta's free online paleobiology classes, is a prehistoric hoot.

Crafted by Evolution Bureau, the series of spots boasts daffy dances, silly (and unsettling) songs and plenty of facts about dinosaurs. George's posse of pals—clearly adults dressed as kids, which is part of the joke—steadily diminishes as the salivating saurian gobbles them down.

The four segments run at least 90 seconds, and though each could have been tighter, the series is still great fun. In the first clip, which dispels the misconception that dinosaurs and humans lived on Earth at the same time, George sings, "We were never meant to be friends/Even though it's fun to pretend/If we'd been in the same places/I would've eaten all your faces." Creepy music cues and George's psychotic dino-stare precede his feeding frenzies (which thankfully take place off camera). The final fearful survivor, by sporting a backwards baseball cap, purple suspenders and a Rush T-shirt, is just begging for extinction.

Two of the world’s-largest TV production companies, Endemol and FremantleMedia, are plotting online programming assaults for 2014. However rather than strong-arm their TV productions to the web, both companies will assimilate to the way things are done online.

Endemol — the producer behind “Big Brother” and “Deal or No Deal” — has invested $40.3 million to create Endemol Beyond, an online- video network akin to digital natives like Fullscreen and Maker Studios. The company even looked to the digital-video industry for the man to spearhead the network, hiring former Maker Studios exec Will Keenan to become president of Endemol Beyond USA.

And next month “American Idol” producer FremantleMedia will debut the British production company’s first new digital series since its North American division launched a digital production business in September.

Continue reading at AdAge.com

Nissan’s newly created New York advertising shop, called Nissan United, has a lofty mission called “brand positioning.” But the office’s real mission is to influence virtually every aspect of the automaker’s marketing, be it positioning future models or choosing background colors for dealers’ TV spots.

The objective from one task to the next, in markets from Chicago to Shanghai, is consistency of message, Jon Castle, the longtime automotive ad agency executive who is president of Nissan United, told Automotive News. The central office was announced in October, bringing together people and functions from Nissan’s global agency TBWA Worldwide and its affiliated companies.

Nissan’s voice

Continue reading at AdAge.com

Publicis Kaplan Thaler created the first ever TV spot for car shopping destination Edmunds.com to receive a national release. The spot, “Edmunds Price Promise,” debuted on Christmas Day during NBA programming on ABC and ESPN and “will remain in regular rotation on several networks through at least the next three months.”

“Edmunds Price Promise” highlights the price promise Edmunds offers its customers, “an instant, locked-in price that the dealer will honor,” while positioning Edmunds employees as “car people” — quite literally. While the humor falls flat, the national campaign will likely bring the company newfound exposure and the Edmunds Price Promise should be a selling point with its audience.

New Career Opportunities Daily: The best jobs in media.

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Post originalmente publicado no Brainstorm #9
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