The “Anchorman” movie marketing hype machine will soon be charging into liquor stores.

Booze marketer Riviera Imports is releasing a new Ron Burgundy-branded Scotch called “Great Odin’s Raven Special Reserve” to coincide with the upcoming release of “Anchorman 2: The Legend Continues,” starring Will Ferell. The marketer in an online newsletter described the brand as “a great opportunity to sell a high-quality product and embrace a promotional wave spearheaded by one of the funniest characters to hit the big screen in decades.” Orders from stores will be shipped with stand-up displays of Ron Burgundy, according to Riviera.

Riviera, whose portfolio includes brands such as Molly’s Irish Cream and Pride & Clarke Vodka, did not immediately return requests for comment. Riviera is part of Manhasset, N.Y.-based MHW.

Continue reading at AdAge.com

While plenty of marketing stunts these days take great joy in scaring innocent people with everything from fake telekenesis to nuclear war, it's rare that the viewer is actually the victim. This Japanese tire ad is a notable exception.

And the creator, tire retailer AutoWay, seems to be onto something. The spot has already been viewed more than 1 million times since being posted Nov. 19. So if 2013 was the year of prankvertising, could this clip portend 2014 being the year of scarevertising?

Have you ever noticed how much Kanye West has in common with your Creative Director? The over-inflated egos, aimless pontificating, batshit crazy quotes. Well, you’re not alone: some mystery genius (or geniuses) created Kanye Vs. Creative Director, a site that supplies quotes and asks you to identify whether they came from self-proclaimed genius Yeezus or a self-proclaimed genius Creative Director. Or, as they put it on the site, “They both talk like they’re God’s gift to the Earth, but the lines have gotten so blurred that it’s hard to tell who said what. Until now.”

Once you enter the site you’re given the option to play Kanye Vs. Creative Director, or to submit quotes from your own Creative Director — a nice touch that ensures the site will continue to grow. Then the fun begins, and it’s harder than you might think to distinguish which quotes are from a Creative Director and which are from a famous, narcissistic rapper. A sampling: “Sometimes I get emotional over fonts.” Sounds like a sure bet for Creative Director, right? Nope, that one was Kanye. Now picture Kanye crying over Comic Sans. There you go, fun, isn’t it?

“You won’t understand my genius until, like, two years from now.” Okay, that seems like a safe bet for Kanye, no? Actually no, that was a real thing said by an actual Creative Director. You get the idea. Of course, some of them actually are easy, but you’d be surprised how often it’s difficult to distinguish who said what. When you answer a question you get a little message from either Kanye or the Creative Director, offering encouragement for a right answer and ridicule for a wrong answer. The Creative Director might say, for example, “I thought you were better than this,” or “Great job rolling with the punches,” while Kanye might offer up, “We don’t wanna hear that weak shit no more” or “You actin ballerific like it’s all terrific.” It’s a funny, clever idea, and the site is a fun way to spend a few minutes at work (provided your Creative Director doesn’t catch you). The only problems with Kanye Vs. Creative Director are that it doesn’t track your progress, and the quotes just keep coming in an infinite, seemingly random loop (which means you might get stuck with some repeat quotes after only a few minutes). Nitpicking aside, we’re glad someone thought this one up. Hopefully Kanye doesn’t find out about it.

New Career Opportunities Daily: The best jobs in media.

Canalplay, a subscription VOD service from one of Europe’s biggest media providers Canal+ that’s similar to Netflix, has taken an unusual, indirect approach to promoting itself: it created a new coffee brand.

“Insomny” is the Joe that promises to give Canalplay viewers the endurance to plow through the service’s vast collection of films and TV shows that they couldn’t possibly view in a single lifetime. But if they spend less time sleeping and more time in front of the screen, perhaps they have a chance of chipping away at that archive. The company partnered with coffeemakers and coffee growers in India, Burundi and Brazil to develop its unique blend.

The idea was created out of Buzzman Paris, and with each package of Insomny comes a free code that gives customers a free two-month subscription to Canalplay. The code is only redeemable in France.

Continue reading at AdAge.com

Back in January 2011, ESPN announcer Brent Musburger gave the Tostitos BCS National Championship game’s title sponsor an on-air shoutout by proclaiming before Auburn’s last-second field goal against Oregon, “This is for all the Tostitos!”

By the time high-def TV marketer Vizio takes over as title sponsor for ESPN’s telecast of the 2014 Vizio BCS National Championship Game on Jan. 6, the marketer won’t need any extra love from Mr. Musburger.

Vizio’s combined media exposure for being the title sponsor of college football’s biggest event should skyrocket to well over $200 million, according to Tracy Schoenadel, VP-sport and sponsorship solutions for Kantar Media.

Continue reading at AdAge.com

O próprio criador, Kyle Lambert, chama de “a pintura mais realista já feita com os dedos“. E depois de ver o resultado final, não sou eu que tenho argumentos para discordar da afirmação.

É um desenho do Morgan Freeman inteiramente feito no iPad, com impressionante qualidade fotográfica. O aplicativo utilizado por Lambert foi o ProCreate.

O vídeo com o processo de criação (acima) alcançou quase 2 milhões de views em apenas um dia.

Post originalmente publicado no Brainstorm #9
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Digital design/development shop Wondersauce and Dan Savage (no, not that Dan Savage but this one) have spearheaded a new spin on the yule log, created by President and C.E.O. of WPIX, Inc. Fred M. Thrower in 1966 as a gift to apartment-dwelling New Yorkers. Yule Log 2.0 re-imagines the yule log”through a collection of short films by illustrators, animators, directors, and creative coders.”

The style and quality of the animations vary widely, but they should all make you feel warm and toasty. Some take a relatively straightforward approach to depicting a yule log, while others — such as “Octopusmas,” “Thermofile,” “Cosmic Log” and “Dear Seer” — take the concept to unexpected places. Cultural references also abound, as in “Log OS 7.0,” “Eames Yule,” “Yulecraft,” and “Vince Guaraldi’s Living Room.” It’s a fun little project, and a good way for the 66 graphic artists involved to strut their stuff. You’ll be surprised by their inventive twists on the yule log, as well as the sheer quantity of content for the project. We’ve included a few of our favorites above and after the jump, but head on over Yule Log 2.0 for the full experience. continued…

New Career Opportunities Daily: The best jobs in media.