Dec
03
Kantar: College Football Championship Sponsorship Worth Over $200M
Posted in: UncategorizedBack in January 2011, ESPN announcer Brent Musburger gave the Tostitos BCS National Championship game’s title sponsor an on-air shoutout by proclaiming before Auburn’s last-second field goal against Oregon, “This is for all the Tostitos!”
By the time high-def TV marketer Vizio takes over as title sponsor for ESPN’s telecast of the 2014 Vizio BCS National Championship Game on Jan. 6, the marketer won’t need any extra love from Mr. Musburger.
Vizio’s combined media exposure for being the title sponsor of college football’s biggest event should skyrocket to well over $200 million, according to Tracy Schoenadel, VP-sport and sponsorship solutions for Kantar Media.
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