(TrendHunter.com) This artsy punk editorial for Arena Homme Magazine is called ‘Diesel Reboot.’ Duo Daniel Sannwald and Nicola Formichetti are behind this collage style editorial, which takes fabulous…
(TrendHunter.com) Venezuelan photographer and musician Jennifer Medina is only 21-years-old yet she has an experienced eye for people and places that have a magical visual impact. Many of her images depict…
Como prometido, depois dos posts mais acessados do B9 em 2013, é hora de fazermos uma retrospectiva do Braincast.
Sem contar os especiais, foram 50 programas durante o ano, totalizando mais de 70 horas de áudio. Discutimos os mais variados temas que rodeiam a comunicação, criatividade e tecnologia. Fizemos uma série especial com seis episódios sobre fotografia, abordamos algumas polêmicas do ano, falamos de games, cinema, música e publicidade. Iniciamos também uma série para falar de nossos diretores preferidos, assim como contar o dia a dia de algumas profissões das indústrias criativas.
Abaixo, segue o ranking com os 10 Braincast’s mais escutados durante o ano. Quem ouviu o último dessa temporada – nosso TOP 10 2013 – já sabe como ficou o ranking abaixo. É um bom começo para colocar o Braincast em dia até o programa voltar das férias. Veja aqui todo o acervo.
Agradecemos a audiência e, principalmente, a participação de todos que ajudaram a fazer o podcast, seja com elogios, sugestões, críticas, correções e opiniões. Quem tiver um tempinho, pode nos ajudar a melhorar ainda mais o Braincast em 2014. Basta responder essa rápida pesquisa.
Um grande obrigado de toda a equipe do Braincast.
Entre as discussões do que era real ou armado, conversamos com Mr. Manson para descobrir o que fez muita gente acreditar em trollagem.
? Ouça o episódio, publicado originalmente no dia 6 de novembro.
No segundo Braincast do ano, conversamos um pouco sobre o dia-a-dia de 95% das agências de publicidade do país: as de pequeno e médio porte.
? Ouça o episódio, publicado originalmente no dia 22 de janeiro.
Meninas e mulheres com audiência na casa dos milhões, público fiel e muito assédio das marcas que, em pouco tempo, tornaram-se uma alternativa de comunicação fundamental no mundo fashion.
? Ouça o episódio, publicado originalmente no dia 23 de abril.
Como Adolf Hitler convenceu uma sociedade culta de que brutalidade e desumanidade eram o caminho.
? Ouça o episódio, publicado originalmente no dia 4 de junho.
Um programa especial sobre um dos maiores criativos de todos os tempos.
? Ouça o episódio, publicado originalmente no dia 12 de março.
Na última década vimos a forma de se relacionar (usando diversas plataformas sociais) alterar por completo o manual de etiqueta e comportamento de todo mercado.
? Ouça o episódio, publicado originalmente no dia 2 de abril.
Um programa sobre a retórica, também conhecida como “a arte de falar bem”. Quais as origens dessa ciência que é estudada há mais de 2000 anos, qual sua importância na vida pessoal e corporativa, como aperfeiçoar e transformar o discurso em uma verdadeira arma de persuasão,
? Ouça o episódio, publicado originalmente no dia 6 de fevereiro.
O cotidiano de uma das carreiras mais desejadas em publicidade e produção audiovisual.
? Ouça o episódio, publicado originalmente no dia 13 de agosto.
O porta-voz para as obsessões de uma geração educada pela mídia.
? Ouça o episódio, publicado originalmente no dia 16 de abril.
Como a franquia foi responsável pelo amadurecimento de uma mídia e redefiniu os parâmetros da indústria.
? Ouça o episódio, publicado originalmente no dia 17 de setembro.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Wolf of Wall Street penthouse recently went on sale for $6,495,000 and it’s worth every penny. Fans of the upcoming Leonardo DiCaprio film (Wolf of Wall Street,) Gossip Girl, The Good Wife and…
(TrendHunter.com) Paul Michael Designs created this dazzling Wonder Woman ring. Her iconic tiara – one instantly recognizable accessory of the well-known heroine—inspired the ring’s design. This adaptation…
It’s time to start getting excited about the 2014 FIFA World Cup in Brazil. With the opening game about six months away, ESPN is set to debut their first spot in their campaign promoting the event during tomorrow’s telecast of the 2014 Rose Bowl.
Set to “Festival” by Icelandic maestros, Sigur Rós, the spot is, somewhat predictably, a mixture of footage of Brazil and historical World Cup moments. But then, what more could you want to begin stoking anticipation for the world’s biggest sporting event? The spot ends with the crop of current superstars who seek to win thier place in the ranks of World Cup history this summer: Lionel Messi, Cristiano Ronaldo, Mario Balotelli, Robin van Persie, and Neymar.
For those of you super World Cup buffs, here’s a partial list of the historical moments featured in the spot:
ESPN’s full World Cup campaign will roll out gradually over the next couple of months. Stick around for the extended, 90 second online version of the ad, along with credits, after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
(TrendHunter.com) The Lost in the Desert series by Tina Dubrovsky brings a fashion queen to the desert. There’s humor in this series that is undeniable and that’s what makes it so unique. If you’ve ever laughed…
Mike O’Connor, a veteran war correspondent who became a tough advocate and counselor for threatened journalists in one of the world’s most dangerous countries for the press, has died. He was 67.
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EDITOR’S NOTE: To close out the year, Ad Age media columnist Simon Dumenco has been gathering up selected notable critics’ picks across pop culture and presenting them in convenient, all-in-one servings by category. Yesterday’s round-up covered the best music of 2013. The first round-up of New Year’s Eve covered movies. And here, TV.
Indie pop-culture magazine Paste’s 25 Best TV Shows of 2013 list starts with a telling note: “With basic cable, pay channels and now streaming services like Netflix cutting into their once-dominant domain, only four network TV shows made our 25 Best TV shows this year.” Sundance Channel’s “Rectify” kicks off the countdown in the No. 25 spot, with AMC’s “Breaking Bad” taking No. 1. (The four network shows that did rate? Fox’s “Bob’s Burgers” and “New Girl,” CBS’s “The Good Wife” and NBC’s “Brooklyn Nine-Nine.”)
TVGuide.com offers its Best TV Shows of 2013 list in the form of a 20-slide slideshow. ABC’s “The Goldbergs” (“Adam F. Goldberg’s semi-autobiographical show has made sentimentality cool again, mixing in sweetness and warmth with the insults and laughs”) starts off the list at No. 20; “Breaking Bad” takes the No. 1 spot. One late, great on the list: NBC’s “30 Rock” (at No. 15).
The race to make Ms. Bridges a U.S. fitness brand.
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(TrendHunter.com) Photographer and artist Deanna Forte created ‘Back to Dust,’ a series inspired after a verse in Genesis chapter three. The verse is written at the end of her three powerful photographs, “’…
Tonight, Y&R is launching a new multimedia campaign for Dell called “Beginnings” that “celebrates the reawakening of the entrepreneurial spirit upon which the company was founded.” The campaign, created in conjunction with WPP sibling VML along with Dell, will include broadcast, digital, OOH and print work and is the first major effort for the brand since it officially went private a couple of months ago.
“Beginnings” is an homage to the “modest starts of some of Dell’s most notable corporate customers,” including Whole Foods, Under Armour, Skype, TripAdvisor, and Shutterfly. The campaign kicks off tonight with a TV spot celebrating the dreamers who recognize that innovation starts with new ideas. Set to a cover of “This Magic Moment” by The Felice Brothers, the ad goes through the humble beginnings of these and other successful corporate customers before likening them to Dell’s own humble beginnings, in a dorm room in 1984. The spot’s unfettered optimism seems appropriate for the start of a new year, and it only makes sense for the company to look back at its history, given its recent leveraged buyout.
The full 60 second ad will be followed by both the full version and a 30 second abridged version airing across broadcast and cable networks for the next several weeks, including during the 2014 Winter Olympics in February.
The television campaign will be accompanied by “high-impact digital and OOH billboards…in Times Square, with the TV spot and banners viewable on Taxi TV in cabs throughout the city.” There will also be a “mix of traditional and digital billboards” at the Austin-Bergstrom International Airport in Austin, Texas. Credits after the jump. continued…
New Career Opportunities Daily: The best jobs in media.
EDITOR’S NOTE: To close out the year, Ad Age media columnist Simon Dumenco has been gathering up selected notable critics’ picks across pop culture and presenting them in convenient, all-in-one servings by category. Yesterday’s round-up covered the best music of 2013. Today we have movies.
Entertainment Weekly serves up its take on the best movies of the year in the form of a couple of countdown slideshows from its marquee movie critics. Owen Gleiberman’s list starts with the Coen Brothers’ “Inside Llewyn Davis” at No. 10 and ends with Steve McQueen’s “12 Years a Slave” at No. 1, while Chris Nashawaty’s list starts with James Wan’s “The Conjuring” at No. 10 (“one of the most delirious experiences I had at the movies this year”) and gives Richard Linklater’s “Before Midnight” the No. 1 spot.
Empire, the British film magazine, presents its list of the 50 Best Films Of 2013 as a group-bylined collaborative effort by its house critics (Helen O’Hara, Phil de Semlyen, Ian Freer and Chris Hewitt). They threw three late entries — Ben Stiller’s “The Secret Life of Walter Mitty,” Adam McKay’s “Anchorman 2: The Legend Continues” and Peter Jackson’s “The Hobbit: The Desolation of Smaug” — onto the tail-end of the list, and settled on Alfonso Cuarn’s “Gravity” as the No. 1 film of the year.
And here we are, the final day of 2013. With that, we give you our second and final installment of our most popular posts of the year, which, as we mentioned yesterday, weren’t all too surprising compared to previous years (save for the #1 item). Anyhow, we thank you one and all for reading, glancing at, commenting, loving and/or hating the site in 2013. We sincerely appreciate it. Have a happy new year and we will see you on the other side. Now, on with the show.
5) Samuel L. Jackson Wants You to Get a Motherf***in’ Capital One Quicksilver Card
4) Grey Wins Gillette (Memo Included)
New Career Opportunities Daily: The best jobs in media.
Chen Guangbiao, who is known for public stunts, said he was leading a group of investors seeking to acquire a large or controlling stake in The New York Times Company.
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Toda vez que a gente entra em um site, esperamos que ele traduza o melhor de uma marca ou empresa, sendo uma representação digital à altura daquilo que conhecemos no universo analógico. Mas você já parou para pensar como seria o ambiente físico versus o virtual?
Basicamente, essa é a proposta do Tumblr The Real World Web, que reúne fotografias das sedes das empresas e prints de seus sites. Entre alguns que fazem parte da coleção estão o Facebook, Google, Abbey Road, Rockstar North e Rovio, entre outros.
Enquanto alguns sites levam vantagem pela facilidade – a maioria pode ser acessada de qualquer lugar no mundo -, algumas sedes físicas são imperdíveis. É o caso, por exemplo, do estúdio Abbey Road, que conta com uma vibe absurda, especialmente para quem é fã dos Beatles. Apesar da atualização inconstante, vale conferir o site.
Post originalmente publicado no Brainstorm #9
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Gocompare.com appointed London-based Fold7 as their new advertising agency back in November after the usual “competitive” pitch. Now, following a segue ad launched on Christmas day in a primetime spot during Downton Abbey, comes Fold7′s first full campaign for the price comparison site.
Fold7′s new campaign will officially launch on New Year’s Day and “will herald a new dawn for the brand whose previous advertising had divided the nation with their larger than life character Gio Compario.” Compario is pushed to the background for the new spot, playing the part of a bus driver taking a tour group to a rather exhaustively named land. They reference Go Compare’s old approach by opening the ad with Compario humming “Over There,” before flipping on the radio.
The whole tour group approach is a little strange, with passengers talking about going to …Go Compare to save on car insurance or check out credit card deals as if it is an actual place nestled in a lush green countryside. While the new approach is a little curious (as is the painful final line in the ad), it should be a relief to those annoyed by the more flamboyant Gio Compario spots, which, I suppose, is the whole idea. Fold7′s campaign seems a good deal more low key: talking, rather than yelling (or singing), about gocompare.com’s services.
New Career Opportunities Daily: The best jobs in media.
Mr. Dominis was known for capturing celebrities, wild animals and presidents at their unguarded best.
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Hanjie Wanda Square est un centre commercial de luxe abritant des enseignes des grandes marques internationales situées en Chine. Pensée par UNStudio, cette structure propose une façade impressionnante et une enveloppe brillante. Plus d’images de ce temple de consommation dans la suite.
Fans of comic strips still fondly remember “Calvin and Hobbes,” the story of a peripatetic 6-year-old and his stuffed (but oh-so-real) tiger. One of my favorite strips shows Calvin digging in his backyard, pulling up “a few dirty rocks, a weird root and some disgusting grubs.” His exclamation to pal Hobbes: “There’s treasure everywhere!”
I’ve found myself thinking more and more about that phrase as I ponder this year of “big data.” Now big data certainly has a lot of promise, and it certainly has been hyped to death. But it’s also — to many of us — pretty scary. Big data requires lots of other big things, including big computer hardware, big staff, big project timelines and big budgets. And for many of us, big data is proving daunting and confusing as well.
We’ve been working on our own big-data project here at Discovery Digital Networks for the past year. It’s not been without challenges. We discovered that one of our trusted data sources has numerous inconsistencies, while another supposedly “real-time” source really couldn’t be trusted until about 15 days after each month closes. We’ve also had to revamp our staffing assumptions and timelines. We’re starting to get some killer stuff out of that project, but it’s taken longer, cost more and exposed more warts than we ever expected.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
