Hasta La Creative!

O novo comercial da ONG AIDES trata de mentiras que podem colocar a vida em risco, mesmo que não seja intencional. É um chamado para que as pessoas façam o teste de HIV.

Prestes a fazer sexo com um homem de madeira – o Pinóquio – uma mulher perguntam se devem usar camisinha. Mas com a resposta, algo cresce no corpo do rapaz, e não é aquilo que seria mais apropriado pro momento.

A criação é da TBWA Paris.

Outro comercial nessa semana também utilizou o conto de fadas de Pinóquio como tema. A Peugeot deu um coração para um robô.

Post originalmente publicado no Brainstorm #9
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Ford’s latest dive into original branded content is “Laugh Trek,” a web series starring comedians Moshe Kasher, Nick Thune, the 2014 Ford Fiesta with voice command something-or-other, and Made Man, the men’s lifestyle site from Defy Media (born from the merger of Break Media and Alloy Digital). Also, your aunt Judy may or may not have something to do with this.

Ford (who’s no stranger to the branded web series game) has made “Laugh Trek” into part road trip/part stand-up comedy competition hybrid, with this week’s episode challenging Thune and Kasher to make fun of a Korean pop song in front of Korean people. Now, to spare you from the 8-minute video, let’s just say that Kasher bombs pretty hard. The fact of the matter is that K-Pop is a pretty easy target, so spending a long amount of time making fun of something that’s mildly annoying isn’t very funny. Thune tries a different approach, pretending that the upbeat song is actually being played at a funeral and that he has been tasked with the eulogy to the deceased, a made up guy named Travis. It’s funnier, but, still, not great. As a fan of Thune, this made me a little sad.

If that somehow still sounded appealing, you can watch the first episode, “Retirement Home,” here and five more here as the season progresses. Credits after the jump.
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L’île de Fogo au Canada commence à multiplier les projets architecturaux étonnants et ambitieux réalisé par Saunders Architecture. Ce projet d’hotel « Fogo Island Inn » offre 29 chambres et des lieux de vie d’une incroyable beauté, permettant de profiter pleinement du paysage. A découvrir dans la suite.

I’m not sure this Business Insider headline, “All Of Britain Has Waited An Entire Year So It Can Burst Into Tears In Front Of This One TV Commercial,” accurately captures the story but it will certainly get you to read the story.

While the commercial in question, British retailer John Lewis’ annual Christmas commercial, The Hare & The Bear, is certainly sweet, we think it’s more likely to bring a smile than a tear. But to each his own. We aren’t judging. We do like the commercial. Which, to be fair, is, in fact, judging when’s all said and done.

Anyway…the Bear & The Hare is a heartwarming story of a friendship between, yes, a hare and a bear, who part ways when snow falls and it’s time for the bear to hibernate. But, after the hare leaves the bear a present, the bear reappears Christmas day to experience it all for the first time. Right there along with every other creature in the forest who always get along in commercials but, who, in real life, would likely tear each other apart in a blood bath of epic proportion.

But let’s not let that tiny little reality sway us from enjoying this $1.6 million animated epic of another kind. The holiday kind. The cheerful kind. The heartwarming kind. The kind that makes you go, “Oh wouldn’t it be wonderful if we all got along like these animals do?”

Rochelle Newman-Carrasco

Following a flurry of data points and sound bites underscoring the importance of multicultural consumers, there was a sobering reminder at the Association of National Advertisers’ annual Multicultural Marketing and Diversity Conference this week. Only 22 of the 500 CEO’s leading the nation’s largest corporations could be classified as multicultural, said Gilbert Davila, CEO of Davila Multicultural Insights and Chairman of the ANA’s Multicultural Marketing and Diversity Committee.

Continue reading at AdAge.com

When we think of vacuum advertising, our minds are often filled with images of mom rushing to clean up after her children have run through the house with thier muddy boots on. Or James Dyson intoning some feat of technical wizardry. But in Thialand, it’s an art form.

Well, at least when Saatchi & Saatchi Thailand hook up with Thai artist Chalit Nakpawan. In the ad, we see Nakpawan seeming create art with vacuum. Of course, you will come to realize the whole thing was shot in reverse and he’s actually vacuuming up a masterpiece he created previous. All to demonstrate the fact this particular Electrolux vacuum is some kind of dirt trash compactor. Which is just weird.

It took a couple of weeks, but the folks at Crispin Porter +Bogusky have finally responded to the move made last month by fast-food chain, Arby’s, to begin a new agency search. CP+B handled creative duties for Arby’s since early 2012. The chain, which previously worked with BBDO, awarded the MDC-owned, Boulder-based agency its business without a review. Here’s CP+B’s statement below:

“We are very proud of the work that we have done with Arby’s over the past year and a half. We came into the relationship without a review and respect their new management team’s desire to hold a formal review.  We truly appreciate being asked to participate in the initial review process, but at this point, are choosing not to move forward.  We remain great fans of the brand and look forward to seeing them achieve great success in the future.”

Perhaps CP+B’s most notable collaboration with Arby’s during their 18-month relationship was the Larry Charles-directed, Subway-baiting campaign starring former New York detective, Bo Dietl (long-form version above). No word yet, though, on who’s participating in the current Arby’s pitch. From what sources tell us, CP+B doesn’t anticipate cuts as a result of the parting of ways.

New Career Opportunities Daily: The best jobs in media.

What’s the best cure for a hangover? Don’t let yourself be misled by all those organic concoctions that do nothing but make you smell funny. No, the best cure for a hangover is more booze. Just ask the experts, the Russians. Admittedly well known for getting their epic drink on, they have a product called KBAC/kvass which is created by the fermentation of flour and malt and results in a beverage with 1.2% alcohol, just the right amount to take the edge off a hangover.

Or so we are led to believe in this Red Pepper-created commercial. Because after all, this method is akin to fighting fire with fire which, wait a minute, firefighters actually did employ this as a fire fighting tactic so maybe drinking more booze in the morning is all good. OK. Sounds great to us!

Heineken has apologised after using an image of a teetotal Victorian clergyman who helped alcoholics, in an ad for its Bulmers cider.

I don’t think Edwin Starr had QR Codes in mind when he sang “War,” but a few young ad folk (Yousuke Ozawa, Alok Mahadevia, Jeff Oropeza) have used the anti-war theme song to declare war on the maligned pixelated mobile-scanning boxes in a one-minute video titled “Death to QR Codes.”

People have been declaring QR codes dead for quite some time now, and I’m not sure what makes this clip stand out in any way from other eulogies, other than the unintentionally ironic misuse of an anti-Vietnam song. That’s not to say the people behind the project are wrong. For whatever it is worth, a fair amount of data, like this Marketing Charts post, suggest QR code scans are leveling off as mobile advertising spending greatly increases, which is a more apt mathematical eulogy than this video. It’s a video showing people putting cutouts with little graphics of karate kicks and soldiers holding guns next to QR codes. But it’s a Friday afternoon, so if you have a free minute, watch. Or, don’t watch.

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