Labour leader Ed Miliband has said that ads for payday loans companies should be prevented from screening during children’s TV shows, adding that a Labour government would urge the ad watchdog to introduce a ban.
In 1963, consumers discovered the very first hypermarket created by Carrefour, the 2nd retailer in the world.
50 years since the first Hypermermarket opening, Carrefour reinvents it and create the very first hypermarket accessible with the google street view technology. We’ve created the 50 years race, where users could explore the shop and find hidden gifts. A funny way for consumers to rediscover their store. A hudge digital operation, available online, mobiles and tablets. First time in France a brand uses a life size display. This may become tomorrow’s beta version of hypermarkets.
Advertising Agency: Cake, Paris, France
Creative Director: Alban Penicaut
Copywriter: Kevin Nugeron
Art Director: Geoffroy Gomez, Maxime Tréton
Advertising Agency: Exxtra Kommunikation, Zurich, Switzerland
Argos is asking UK consumers to submit ideas for the most imaginative gift for Santa Claus this Christmas, with the best ideas to be read out live on ITV by the brand’s alien characters, as part of a joint TV and social media marketing push.
The CBS newsmagazine issued a rare retraction and apology for its report on an attack on Americans in Libya, saying it was misled by a source.
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John Lewis’s latest Christmas campaign prompted its biggest response on Twitter yet, with 80% of nearly 90,000 mentions praising the TV ad.
(TrendHunter.com) The robot barista, a result of the collaboration between Texas-based start-up Briggo and Fuseproject, may be able to fully replace the person behind the counter at your local coffee shop.
Coffee…
And now, in more staffing news, we have received word from sources in the know that Arnold Worldwide and a couple of creative staffers have parted ways, mainly John Kearse and Rob Kottkamp, who we’ve been told are joining up with Mullen within the next couple of weeks. During his eight-year stint at Arnold, Kottkamp moved up the ranks from art director to senior AD to his most recent role as SVP/creative director, working on, among other things, under Pete Johnson on Carnival. Johnson remains executive creative director on said account. As for Kearse, the creative has spent nearly a decade at Arnold, helping lead creative on truth and Santander among other accounts. No word yet on SVP/creative director Mike Howard, but we’re hearing a change to freelance status at Arnold is in the works.
New Career Opportunities Daily: The best jobs in media.
Rusty Radiator Awards é o nome de uma premiação promovida pelo SAIH – Fundo de Assistência Internacional de Estudantes e Acadêmicos da Noruega – para apontar campanhas beneficentes que mais abusam dos estereótipos. Segundo a organização, no texto de apresentação do projeto, o uso contínuo deste recurso “fere tanto a causa quanto as pessoas retratadas. Ela tira a dignidade e ação das pessoas, enquanto cria apatia em vez de ação nas pessoas ao redor do mundo”. Para divulgar o prêmio, o SAIH criou o filme Let’s Save Africa! – Gone Wrong, que apresenta Michael, um ator especializado em comerciais de caridade.
É claro que a organização assume que esta é apenas uma brincadeira e que, na realidade, não existem atores especializados em comerciais de caridade. O propósito, então, é mostrar que infelizmente, esta é a impressão que acaba ficando, quando todas as histórias contadas são iguais e contribuem para a estereotipização dos problemas enfrentados pelo povo africano.
“Precisamos mudar a maneira como as campanhas de arrecadação de fundos estão comunicando os problemas relacionados a pobreza e desenvolvimento”, diz o descritivo do prêmio.
Além do Rusty Radiator Awards, o SAIH também oferece o Golden Radiator Awards, que faz o caminho inverso, premiando os bons comerciais. Segundo a organização, as melhores campanhas são aquelas que permitem que as pessoas contem suas histórias e mostrem diferentes pontos de vistas, criando engajamento com base no conhecimento. Um dos concorrentes deste ano é o incrível 4 Years Old’s Bucket List, da Water Is Life. A votação termina no dia 3 de dezembro.
A produção é da iKind Productions.
Post originalmente publicado no Brainstorm #9
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There’s no place like TV for the holidays. When Charlie Brown first decorated that sorry excuse for an evergreen in 1965, it was a cinch for advertisers to reach entire families with one TV spot. But that’s about as realistic today as actually saving the Bailey Building & Loan.
In a world where families are watching different content in different rooms on different devices, it’s nearly impossible to find the whole house watching together — except at Christmas.
That makes holiday programming a hot opportunity for marketers, and a big business for networks that dedicate hundreds of hours to original holiday movies and reruns of classics.
There’s no place like TV for the holidays. When Charlie Brown first decorated that sorry excuse for an evergreen in 1965, it was a cinch for advertisers to reach entire families with one TV spot. But that’s about as realistic today as actually saving the Bailey Building & Loan.
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John Lewis’ 2013 Christmas ad was mentioned in almost 50,000 tweets in the first 24 hours after it was released online on Friday morning 8 November, over three times more than the retailer’s ad got in 2011.
American Express has launched an above-the-line campaign to promote Small Business Saturday, an initiative that is designed to encourage people to shop in small and independent businesses
(TrendHunter.com) Nick Olson and Lilah Horwitz, a couple who know no limits to the crafty wonders of DIY, put everyone’s do-it-yourself innovations to silence when they made an entire living space out of glass….
The BBC and BBC Worldwide have created a fan-powered social campaign to celebrate the 50th anniversary episode of Doctor Who, called #Savetheday.
O Brainstorm9 traz em primeira mão o penúltimo filme da campanha Pepsi, “Sob Nova Direção”, com Rodrigo Faro. O apresentador foi nomeado há algumas semanas como Diretor de Redes Sociais da marca e sua missão tem sido, entre outras coisas, transformar o mural do Facebook em um palco de programa de TV.
No filme, Faro filosofa sobre a função dos limões de Pepsi e as verdades inconvenientes do mundo.
O lançamento oficial acontece na quinta-feira, aqui.
Post originalmente publicado no Brainstorm #9
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A swinging Christmas party populated by beautiful people is addressed by a cheesy Frenchman, who declares: “We gather here every year to celebrate a special time – l’anniversaire of Stella Artois.”
‘Downton Abbey’ bowed out of its third series with a peak audience of 10.5 million viewers last night.
Sources familiar with the matter confirm that Chris Reed, who’s spent the last eight years at Energy BBDO, has moved over t0 DigitasLBi’s Chicago office, where he now serves as EVP/account management. Reed now heads up the account team on DigitasLBi’s Whirlpool account as well as Maytag and Kitchen Aid. From what we’ve been told, Reed assumed his new post as of last week. Along with his lengthy stint at Energy BBDO, the account exec also spent a couple of years at Y&R during his career.
New Career Opportunities Daily: The best jobs in media.
Iconic car marque Cadillac is to launch as a luxury brand in Europe and the rest of the world, its incoming global chief marketing officer has revealed.
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