Hasta La Creative!

In 1963, consumers discovered the very first hypermarket created by Carrefour, the 2nd retailer in the world.
50 years since the first Hypermermarket opening, Carrefour reinvents it and create the very first hypermarket accessible with the google street view technology. We’ve created the 50 years race, where users could explore the shop and find hidden gifts. A funny way for consumers to rediscover their store. A hudge digital operation, available online, mobiles and tablets. First time in France a brand uses a life size display. This may become tomorrow’s beta version of hypermarkets.

Advertising Agency: Cake, Paris, France
Creative Director: Alban Penicaut
Copywriter: Kevin Nugeron
Art Director: Geoffroy Gomez, Maxime Tréton