(TrendHunter.com) For those who like to bath with their partners, the Yin Yang Couple Bath may seem like a strange concept. What’s the point of bathing together if the two people aren’t actually together?…
Branding is kept to a minimum in a new short film for Prada shot by acclaimed ‘The Royal Tenenbaums’ director Wes Anderson.
The latest viral video hits from St John, Cancer Research UK and Samsung.
The blurring of the real and virtual worlds, and the tensions this creates, will be a key issue for brands in 2014 and beyond, writes Nicola Kemp in our latest ‘Forward 50’ trends piece.
(TrendHunter.com) Avant-garde hair is a fantastic way to make a big, bold statement on the runway or on the pages of a magazine. These outrageous hairstyles are outlandish and definitely not your average street-ready…
(TrendHunter.com) As outrageous as some of these gag gift ideas may seem, they are sure to get a reaction out of people.
Gag gifts are the perfect way to get an inside joke across or make pop culture references…
(TrendHunter.com) These tech gifts ensure more excitement than getting a pair of socks for Christmas. Because technology is a part of so many aspects of our lives now, this means that there is no shortage of novel…
When the 1947 India-Pakistan partition ripped the two nations apart, Baldev was forced to relocate overnight, leaving behind his best friend Yusuf. Before that, they had been inseparable, flying kites together in the square and stealing Jhajariyas from Yusuf's family shop. Decades later, Baldev's granddaughter uses Google and those few tidbits of information from her grandfather's memories to find Yusuf and arrange a heartwarming reunion for her grandfather's birthday. It's three and half minutes long, and you will want it to be longer. I seriously think Google sent out some advertising memo demanding that all its spots have to be heartwarming, tearjerking or both. Hats off to Google in India. With their recent success covering Saroo Brierley's unbelievable story and now this, it's killing me how hard they're killing it!
Click on the Closed Captioning button to read the subtitles and truly enjoy.
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Droga5, an agency that knows a thing or two about fearless creative, has designed the call for entries for the 2014 International ANDY Awards—the show's 50th anniversary—around the idea of bravery. Lines like "Brave work is always the most fun to make" and "Bravery is one concept worth stealing" will be used in banners urging creatives to submit their best and bravest work. (David Droga is this year's ANDYs jury chairman.) The agency has also designed a special ANDY award for a new category—the Bravery Award—with a statue whose head is tilted up in a nod to the future. The ANDYs are sponsored by The Advertising Club of New York. Click here to learn more about submitting work to the 2014 show.
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Want a free subway ride in Moscow? Get ready to do 30 squats. And make sure you drop it low, because the specially designed ticket vending machine can tell if you're cheating.
The health-conscious stunt was created to promote the 2014 Winter Olympics in Sochi. The number isn't arbitrary, either. A metro ride costs 30 rubles, so each squat is worth one.
The vending machine piece is just one element of a larger campaign to get Russians more involved in the sporting lifestyle. Moscow officials and the Russian Olympic Committee have installed a bunch of exercise-related, reward-based activities around the city. From turning bus handles into resistance bands to providing stationary bikes that also charge your cell phone, they're working hard to, in their words, "add elements of sport into daily life."
Hopefully, some of them will catch on in the long term. Olympics or not, we could all use a couple more squats in our daily commute.
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In one of the most competitive marketing seasons of the year, retailers like Lexus, Sharper Image and Kohl’s are making changes to longstanding campaigns.
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(TrendHunter.com) The Emil by Laia Benavides image series highlights a wardrobe of sleek and modern menswear pieces that are displayed against a vivid, botanical backdrop.
Outfitted in the latest from Loewe,…
Turkey has mounted a balancing act, analysts say, of cracking down on critics of the government, but not so hard as to damage the country’s image abroad.
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A chilling inquisition aimed at The Guardian over publishing leaks highlights how, unlike the United States, Britain has no constitutional guarantee of a free press.
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(TrendHunter.com) The Alexander McQueen x Damien Hirst scarf collection highlights vivid skull imagery that is synonymous with both names. Celebrating the 10th Anniversary of the designer’s iconic skull scarf,…
The Authors Guild said it disagreed with the decision and planned to appeal. Google said it was “delighted” with the outcome.
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(TrendHunter.com) Stefan at IAmELK models stars in this self-titled editorial that is courtesy of photographer Sharon Mor Yosef. The bearded model is outfitted by stylist Alex van der Steen who dresses him in rugged…
McDonald’s might be starting to sell its coffee in the grocery aisle next year, but the point is to to drive “greater awareness and sell more coffee in our restaurants,” the chain’s U.S. Chief Brand and Strategy Officer Kevin Newell said during McDonald’s earnings call today, in which the company also noted a chief priority will be improving the customer experience by speeding up service.
Though the chain declined to say how many markets the McCafe test will run in, it’s clearly a major priority for the company — if not the top priority — in the U.S.
Mr. Newell said that more than 70% of coffee consumption in the U.S. happens at home, and that the retail test will allow McDonald’s to tap into the demand that exists and “highlights how serious we are about elevating McCafe brand potential.”
DISCOVERY 4. Keep an eye on your surroundings with the 5 Camera Surround-System.
Advertising Agency: Y&R, Berlin, Germany
Executive Creative Director: Jan Leube
Creative Directors: Markus Rieser, Esben Ehrenreich
Art Director: Bernd Claussen
Copywriter: Ralph Stieber
Photographer: Markus Thums
Published: December 2012
DISCOVERY 4. Keep an eye on your surroundings with the 5 Camera Surround-System.
Advertising Agency: Y&R, Berlin, Germany
Executive Creative Director: Jan Leube
Creative Directors: Markus Rieser, Esben Ehrenreich
Art Director: Bernd Claussen
Copywriter: Ralph Stieber
Photographer: Markus Thums
Published: December 2012
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
