Com retorno às origens, a Philips anunciou o redesign de seu logo, adotando novamente o tradicional escudo introduzido pela primeira vez em 1938.
A empresa explica que trata-se de uma modernização da marca para a era digital, criando uma curvatura na parte superior e mantendo as ondas (rádio) e estrelas (iluminação) que fazem parte das raízes da companhia.
A versão apenas tipográfica continuará a ser utilizada, mas o slogan agora será “Innovation and you”, substituindo o anterior, “Sense and Simplicity”.
No vídeo acima, a Philips explica a opção pela mudança, e no infográfico abaixo você pode conferir os histórico de logos:
Por conta do verão na época de Natal, esse é um “problema” que não existe no Brasil. Porém, no hemisfério norte, essa é a época do ano em que toda a sociedade sofre com os horríveis suéters que invadem a vida de famílias inocentes.
A Coca-Cola aproveitou esse momento da feiúra institucionalizada, e criou a simpática ação “Sweater Generator”. As pessoas podem criar seus próprios designs, que se enfrentam em batalhas, e os 100 mais votados serão tricotados de verdade pela marca. Os vencedores receberão seu próprio suéter em casa, bem em tempo das festividades natalinas.
Avec sa série TaxCut, l’artiste californien Chad Person nous invite a découvrir des collages impressionnants réalisés à l’aide de centaines de billets. Entièrement réalisés avec des dollars, ces créations très réussis détourne l’usage de la monnaie et en fait un matériau de création. A découvrir dans la suite en images.
Advertising Agency: Young & Rubicam New York, USA
CCO: Jim Elliott
Group Creative Director: Marc Sobier
CD/Art Director: Adrien Bindi
CD/Copywriter: Greg Farley
VP, Account Director: Kathy Stahler
Account Director: Allison Rice
Account Executive: Hannah Park
Planning Director: Tara Fray
SVP, Account Director: Keith Rhodes
Production Company: MJZ
Director: Dante Ariola
President: David Zander
Executive Producer: Scott Howard
Line Producer: Natalie Hill
Editorial: Peepshow / No. 6
Editor: Andrea Macarthur
Asst. Editor: Adam Longo
Producer: Mark Sitley
Post: Smoke & Mirrors
Music: Rumor Mill
Composers: J. Ralph, Arthur Pingrey
(TrendHunter.com) The geniuses at Suckers Apparel have recently created a Twin Peaks fashion collection, designed to make David Lynch fans shell out their hard-earned cash. This extremely stylish collection features…
You may have read about Victors & Spoils’ pro-bono (and, actually, fictional) campaign for broccoli in the New York Times, or possibly somewhere else around the Internet. The Havas-owned crowdsourcing agency, as you may know, have put together campaigns for Coca-Cola, Quiznos and General Mills over the years. So they know a thing or two about selling food products, although they normally deal with huge corporations selling hyper-processed foods rather than a vegetable. The interesting process they went through attempting to create a broccoli campaign is well-documented in video format over at The New York Times site and is well worth a gander.
Rhett and Link (Rhett McLaughlin and Link Neal), whose IFC program Rhett & Link: Commercial Kings(in which they went around the country creating low budget ads for real, local companies) lasted one season, satirize the broccoli campaign in a new segment for their YouTube show, Good Mythical More. They created six fictional ads for the program. Unfortunately, while these ads themselves are pretty funny, the banter in between them drags the show out past the ten minute mark, and is significantly less worthwhile. So I’ve been a good sport and tracked down the start times for the six broccoli ads for you: 3:53, 4:42, 5:20, 6:09, 6:41, and 7:10.
The first of the broccoli spots plays on the superfood’s healthy aspect with the tagline “Be Old Longer,” since living longer essentially means being “old and crotchety” for a longer period of time. In the second spot, they channel a disgruntled father with the tagline “Broccoli: Quit your whining and eat it.” One of the funnier ads is the “vintage” spot, selling broccoli as “the only vegetable with an afro.” Strictly speaking, this isn’t true, since cauliflower could also be said to have an afro. But that’s just nitpicking. The next spot advises you to “eat it raw, because it smells like a fart when you cook it.” My personal favorite tells you to eat broccoli “if you don’t want to feel guilty when your mother dies,” ending with the tagline, “Broccoli: Your dead mom would have wanted you to.” Using guilt to advertise broccoli? Pretty genius. The last of the spots is probably the goofiest: it runs around the idea that broccoli looks like little trees, which would make you a giant. Rhett and Link both take bites out of a piece of broccoli, pretending to be giants eating a tree. Silly stuff, indeed.
You might wonder if a satire of an already tongue-in-cheek fictional campaign was really necessary, but it’s all in good fun. And we could all use some fun on a Monday. Credits after the jump. continued…
(TrendHunter.com) Incorporating eco-friendly features into a product is a great way to help out the environment, and these sustainable packaging designs are showcasing that inventive eco branding can make a…
A little bit of staffing news for you this afternoon as TBWA\Chiat\Day NY has added to its creative department by welcoming Mother alums Erik Holmdahl and Beth Ryan, art director and copywriter, respectively, to the fold as CDs. The pair spent the last year, give or take, at Mother helping lead creative for Stella and Microsoft but spent the majority of their careers at BBH, with both working for over a half-decade at the latter agency on campaigns for the likes of Sprite, Axe and Google. Prior to BBH, Holmdahl worked at StrawberryFrog for a few years while Ryan put in the same amount of time at DDB Seattle.
The pair’s new boss and former BBH colleague, Matt Ian, who joined up with TBWA\C\D NY as creative chief from Deutsch LA this past summer, speaks highly (obviously) of the new hires, saying in a statement, “We hear the term ‘hybrid creative’ thrown around a lot, but I haven’t met too many who are genuinely ambidextrous. When I worked with them at BBH, I quickly came to realize that Beth and Erik are as strong digitally as they are with the traditional work. They think simply and inventively. They can give you an innovative idea for an app or a digital platform, and then turn around and hit a home run with a TV script.”
Along with the new CDs, Chiat NY has also brought on former Anomaly Toronto director of design Melatan Riden in a similar role as design director.
Ahh, it’s finally here. The season of awkward family photos and even more embarrassing holiday attire. Coca-Cola and Droga5 wholeheartedly embrace the year-end festivities with this super fun effort that allows you to create your own ugly Christmas jumper, the “Coke Zero Sweater Generator.”
For the next two weeks, consumers have the opportunity to create the ultimate in tacky winter wear on the site. They have an array of colors, patterns and graphics to choose from — everything from musical notes to reindeer to abominable snowmen and cooked turkey.
Nos Estados Unidos, o período que se segue ao Dia de Ação de Graças é uma espécie de preparação para o Natal, com a Black Friday e Cyber Monday, quando muitas pessoas aproveitam para fazer suas compras de fim de ano. É aí que entra, desde o ano passado, a #GivingTuesday, uma espécie de antídoto a tanto consumismo. O movimento, integrado por diversas ONGs, propõe um dia nacional dedicado à doação. Este ano, a data escolhida é 3 de dezembro.
A #GivingTuesday conta com o apoio dos Advertisers Without Borders, que assinam o filme da campanha e estão convidando seus parceiros a ajudar na divulgação do projeto. Uma das novidades para esta segunda edição, inclusive, é que o projeto está se tornando global, com diversos países participando – é o caso do Canadá, Austrália, México e Cingapura. Alguns países da América Latina também se juntaram à causa, mas não encontramos sinal da presença brasileira. Quem sabe, no próximo ano.
Have a tattoo that you regret? Maybe that Alex Rodriguez ink seemed like a good idea at the time. Maybe you thought you’d always love 98 Degrees as much as you did in 1999. But getting a tattoo removed is hard, right?
McCann, Toronto is working on dispelling that conception with their new work for laser removal center Fading Fast. They’ve created an outdoor campaign featuring billboards of tatted-out individuals. The catch? The tattoos can be peeled off to reveal that they are, in fact, coupons for 50% off tattoo laser removal at Fading Fast. McCann’s video for the campaign, featured above, shows people interacting with the posters and gradually removing all the tattoos. Bonus points go to the agency for featuring the music of The Ramones.
The campaign is a clever way of making tattoo removal seem easy, while also giving those who might be interested in removal incentive to go directly to Fading Fast. We suggest Chris Brownavail himself of their services if he’s in Toronto any time soon. Credits after the jump. continued…
Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won’t happen easily.
Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated ad-buying system for TV and radio ads. While the amount of inventory available to purchase in this way is limited, it has opened up the conversation about the future of programmatic TV-ad buying.
There’s no arguing the benefits of sheer efficiency, but there’s a fear any inclusion of real-time bidding will lead to a “race to the bottom,” said Paul Longo, senior VPperformance strategy and activation at MediaVest.
(TrendHunter.com) The Manta Resort off the east coast of Africa offers submerged rooms that provide a breath-taking underwater view, as photographed by Jesper Anhede. Near Pemba Island, the hotel’s Underwater Room…
Here's one for the file on unexpected PSAs: Exploding chipmunks that warn you against purchasing bootleg electrical goods. U.K. charity Electric Safety Council is using a gruesome, two-minute mock documentary to push Christmas shoppers to buy "genuine goods" that are less likely to cause violent electrical fires. It's fun, if a bit of a head-scratcher—begging for attention by striking the right mix of stupidity and shock value (yes, we're taking the bait) but also trivializing the cause it's meant to spotlight by making the punch line so absurd. Yes, the group needs people not to ignore an easily overlooked problem, but it also needs them to take it seriously. Then again, maybe it'll get lucky and draw fire from PETA—the kind of charity troll that's able to make an exploding-rodent tactic look sane by comparison. Agency: Code Computerlove. Via The Drum.
Em 2012, o Google convidou os criativos a usarem criatividade e tecnologia para melhorar a vida das pessoas. Em 2013 o projeto volta – creativesandbox.com.br – com ainda mais força.
O primeiro passo é escolher entre três briefs que trazem um grande impacto para a sociedade. Depois é preciso estudar bem a causa e as ferramentas do YouTube. Aí você precisa criar uma campanha inovadora, que mobilize as pessoas para resolver o desafio do brief escolhido. Você pode montar uma equipe de até 4 pessoas, e pode mandar quantas ideias quiser.
Prêmio
Um time de Diretores de Criação vai avaliar as inscrições. A ideia vencedora vai receber um investimento de R$ 250 mil em produção e R$ 100 mil em mídia.
Para deixar essa campanha afinadíssima, o vencedor, toda sua equipe e a ONG escolhida vão ganhar uma viagem para o BrandLab, lá na sede do Google em San Bruno, nos EUA. Lá eles vão ter aulas de branding digital com os maiores especialistas em YouTube do mundo.
E você, além de trabalhar junto com o Google, ser o Diretor de Criação do projeto todo e colocar na rua um projeto com mais de um milhão de views, ainda ajuda a transformar o Brasil em um lugar melhor.
Conheça as causas
Endeavor Brief: Crie uma campanha inovadora, usando o YouTube, para mostrar o empreendedorismo como causa social e arrecadar doações para o Endeavor
Eleiçoes limpas Brief: Crie uma campanha inovadora, usando o YouTube, para divulgar a causa e conseguir 1.6 milhão de assinaturas
Instituto Ayrton Senna Brief: Crie uma campanha inovadora, usando o YouTube, para sensibilizar as pessoas e aumentar as doações de pessoas físicas para o Instituto.
Dicas para mandar bem
1) Você pode mandar quantas ideias quiser, individualmente ou em grupos. Aproveite.??2) Escolha o brief e se aprofunde na causa escolhida. Entenda a ONG, o desafio, e abrace a causa.
3) Conheça bem o YouTube e suas ferramentas. Você precisa entender o potencial de cada formato criar um uso inovador para ele.
4) Sua ideia precisa engajar as pessoas e ter potencial de viralização. Um share pode ser mais importante que um like ou um view.
??5) Pense na melhor forma de vender sua ideia para os juízes. Pode ser um bom parágrafo e um roteiro, um vídeo que explica direitinho, um storyboard, uma apresentação… O importante é comunicar bem sua ideia e encantar o júri.
In this Belgian ad for the Vallformosa winery a very Most Interesting Man-looking man named Rodriguez Diaz Perez Borges Y Cabron de Fernandez Figueroa Y Pintxos de Martinez is visited by his dead father who urges him to sell more cava. He then urges all Belgians to have more sex so more babies are born so when they grow up they can drink all the cava Rodriguez Diaz Perez Borges Y Cabron de Fernandez Figueroa Y Pintxos de Martinez plans to make. Get it?
Oddity this great can only come from DuvalGuillaume.
Since hitting YouTube on Wednesday, Volvo Trucks’ mind-blowing “The Epic Split” featuring action star Jean-Claude Van Damme has been watched 25 million times. With the amazing amount of online buzz its gotten, which is continuing today, it’s possible that the title of “Best Ad of 2013″ is now accounted for.
But, as is the case with any great spot that so quickly finds itself woven into the cultural fabric, the new challenge is the make the best parody spot. Above, we see disgraced yet hilarious Toronto mayor Rob Ford in place of JCVD, looking his wonderful, slightly confused self. While nothing really changes from the original spot, the producers, NY-based Artjail VFX, do a seamless job with Ford’s face. Since its upload on Saturday, it’s already gained 120,000 views.
Next we have a lower production parody, “The Epic Banana Split” from Miami Ad School student , Eszter Kazinczy. Props for the new VO copy, and while the art leaves something to be desired, it is a tasty-looking banana split, don’t you think? We’ll keep our eyes open for more, but send us any that you stumble across.
Esta semana, o jornal francês Libération removeu todas as imagens de uma de suas edições diárias, com o objetivo de afirmar a importância do fotojornalismo em tempos em que a indústria tem passado por mudanças e desafios.
Uma forma de silêncio que encara desconfortavelmente o papel da fotografia para tratar e entender os eventos do mundo.
Em artigo publicado por Brigitte Ollier, da equipe de cultura do Libération, jornalista interpreta a edição sem imagens como se informações estivem faltando, “um jornal mudo, sem som”.
A publicação manteve seu design usual, saindo com uma série de espaços vazios, e legendas e textos os rodeando. As últimas páginas dão espaço para todas as imagens que deveriam ter aparecido nos artigos, lado a lado, com referências do local que teriam preenchido.
De acordo com recente pesquisa feita pelo American Society of News Editors, fotógrafos, artistas e videomakers tem sido afetados desproporcionalmente por atuais cortes de equipe. De 2000 para 2012, o rank destes profissionais declinou em 40%, enquanto o número de jornalistas e repórters diminuiu em 32%.
Dando à fotografía a homenagem que merece, Libération acaba por tocar neste delicado assunto, trazendo à tona reflexões de como a ascensão da tecnologia portátil e de baixo custo borrou as barreiras entre profissional e amador, obrigando a indústria a repensar seu papel e processos de trabalho.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Post originalmente publicado no Brainstorm #9
A little bit of staffing news for you this afternoon as TBWA\Chiat\Day NY has added to its creative department by welcoming Mother alums 
