(TrendHunter.com) French-based photographer Christophe Jacrot has finally completed his newest photo project he calls ‘Rain.’ Unlike a lot of photographers that like to capture beautiful women or their…
A year ago, State Farm released a wonderful commercial from agency Translation suggesting NBA star Chris Paul had a twin brother, Cliff, who happened to be a State Farm agent—because he was "born to assist." In April, agency and client released an amusing follow-up spot. And now, they're cleverly extending the campaign all the way into product design through a deal with Nike's Jordan Brand.
Yes, the Los Angeles Clippers star's Jordan CP3.VII sneaker is now available in an argyle design—inspired by Cliff, who is always seen in an argyle sweater in the State Farm spots. (The CP3.VII sneaker is also the first Jordan brand shoe with iD customization on the Nike website.) A new State Farm spot, posted below, shows Chris and Cliff brainstorming ideas to bring their fans together—and landing on the custom shoe idea. Paul, as always, is doubly great in the new ad playing both himself and his nerdy alter ego, even if the plot line of the new :30 isn't as magical as the two previous :60s.
"I am always amazed at how people have connected to Chris and Cliff," Paul said in a statement to AdFreak. "I enter an arena and people call out 'Where's your brother?' Working with State Farm and Jordan on the argyle customization of my new shoe adds another level of creativity to marketing both the shoe and State Farm."
State Farm marketing chief Tim Van Hoof said the argyle iD customizations are "an exciting and cool way to connect with NBA fans and increase our relevance within the NBA culture." And Translation creative director Emily Sander said the agency wanted to "dig deeper and give fans a culturally relevant way to own a piece of the story. … We found the perfect way to organically continue infusing State Farm into sports culture, while adding more dimension to the character and his story."
See the previous spots below:
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers’ attention. The latest effort to move beyond traditional banners is so-called “native advertising” — advertising that looks and feels like the content of a site.
But native advertising in practice is often more complex than that simple definition, which has created a lot of confusion about what qualifies as native, how to clearly mark this content and who is responsible for maintaining the consumer experience. In December, the Federal Trade Commission will lead a workshop exploring the “blurring lines” (its words) between online content and advertising. It’s not clear what will come out of the workshop, but there are a few things we’d like to see.
Standard Definition. The biggest need is a clear understanding of what “native” means, because this kind of advertising comes in many shapes, forms and labels. Most of the time, when people talk about native they mean a slightly evolved version advertorials, which print publications have been running for years, now matched to the tone and appearance of a site’s surrounding editorial content.
(TrendHunter.com) These brimless baseball caps are truly unique and a little baffling. Recently baseball caps have become quite the fashion accessory, but up until then I had always assumed that the sole reason for…
YouShouldTotallyMeet, an online/mobile dating app built by four advertising workers from Toronto, is kind of like Tinder meets Linkedin’s endorse feature. Using Facebook networks, someone can get matched up with a date who is verified by mutual friends (or mutual friends of mutual friends). The goal is to take out some of the randomness, guesswork, and at times, flat out BS that spits out of big-name dating site algorithms. Even if the name is a few syllables too long, the idea seems to have some potential in the crowded dating-app ecosystem.
The creators are actively seeking $25,000 of funding on Indiegogo, and in a cool gesture of commitment to the project, one of the cofounders, Anne Ngo, is offering a date to anyone who donates $1,000 or more. There are other incentives, such as dinner vouchers, free premium access to the app when it’s operational, a professional photo shoot, etc., but at least you know the creators like their own product enough to use it themselves. And one person has already claimed a $1,000 contribution. Imagine if all ten $1,000 are filled by the end of the campaign. Plenty of dates for Anne. Are we sure this isn’t just an elaborate plan to fill up her dating card?
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The digital agency Firstborn has snagged lead global agency duties for Japan’s All Nippon Airways, according to the companies.
Firstborn will work to reposition the ANA brand globally and increase exposure both within Asia and elsewhere, the companies said in a statement.
It’s a likely enough win for a shop owned by Japanese holding company Dentsu, but the scope is unusual for a digital agency, including print, social, digital and a TV campaign slated for 2014. The initiative will begin in North American and European markets this December.
And the award for best disembodied mouth in a commercial goes to … Australian beer Tooheys Extra Dry for this memorably unnerving 45-second spot from BMF Sydney and director Hamish Rothwell.
Popping loose from a dude's jaws and plopping down on a countertop during a party, the garrulous gob promptly mouths off at its understandably speechless owner. "You made me do things, bad things, I can't forget," says the mouth, referring to things like sucking on women's toes, eating mystery meat and kissing dogs' mouths. "I need something back." That something, of course, is the taste of Tooheys Extra Dry.
"The new ad is sure to grab attention and drive talkability," says marketing director Matt Tapper. "It's provocative, but that is what's great about Tooheys Extra Dry as a brand. We can be a little more adventurous with our creative."
The White Agency assisted with digital elements, and the campaign stretches across TV, online and outdoor, with the animated mouth as its focus. That pugnacious piehole was created by Alt.VFX, which sent a horde of deer to a rave in a memorable Tooheys spot a while back. The mouth is like something out of a David Cronenberg film—amusing and disturbing at the same time. This is very dark humor, and whether praised or panned, I expect it will set tongues wagging.
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La réalisatrice Selina Miles a filmé les graffeurs Sofles, Fintan Magee, Treas et Quench qui ont pris artistiquement possession d’un hangar géant. L’occasion de proposer une vidéo absolument incroyable, montrant tout le talent de ces artistes pour décorer, modifier et embellir un lieu.
Coiniciding neatly with the 50th anniversary of JFK’s assassination, a campaign promoting the upcoming X-Men movie, “X-Men: Days of Future Past,” reveals a new conspiracy theory about the shooting. Apparently, the villainous Magneto redirected the second shot fired by Lee Harvey Oswald to kill the president. The viral video seen here directs viewers to a website, thebentbullet.com, where you can watch a fake documentary about Magneto’s role in the event.
Both were created by Ignition and craft a narrative bridge from previous movie “X-Men: First Class” to its sequel by offering fans new details about what happened to Magneto (and other characters) in the 11-year gap that takes place between films. Along with slideshows, faked images and video, the site’s content includes an essay entitled “The Bent Bullet” purportedly by author “Harper Simmons,” which goes into great historical depth about the shooting.
Previously, Ignition and 20th Century Fox began the wave of marketing for the hotly anticipated film with a viral video and website advertising Trask Industries, a weapons and tech company responsible for creating the Sentinels, a robot army dedicated to destroying mutants. There were also a series of gorgeous character-driven prints that cleverly leveraged the X-Men “X” as a bridge between the “old” and “new” casts that will be united in the upcoming film, set for release in 2014.
Here's an inspired (if morbid) bit of viral movie marketing: Marvel has created a site called TheBentBullet.com that chronicles supervillain Magneto's role in assassinating President John F. Kennedy.
Flipping the "magic bullet" conspiracy theory on its head, the site reflects an alternative history in which mutant mastermind Erik Lehnsherr used his powers over metal to shift the bullets fired by Lee Harvey Oswald on Nov. 22, 1963, ensuring they hit their target. "According to the Warren Commission," a fictional article on the site recounts, "there was no second gunman on the grassy knoll that day, as some conspiracy theorists believe. There was only Lehnsherr, trying to bend the bullet."
The article obviously sets up the backstory for the events of the upcoming film, X-Men: Days of Future Past. And the site is certainly not comical fare; both the trailer below and the article treat the story line with a level of gravity that's compelling but also occasionally unsettling. When Jackie Kennedy screamed, "They've killed my husband! I have his brains in my hands!" I doubt she could have anticipated that her heartbroken panic would be quoted to sell a blockbuster action movie.
Via Reddit.
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O Direito de Uso de Imagem é um tema polêmico, não apenas na fotografia, mas em tantos outros campos criativos, como design, publicidade, ilustração, música e tantos outros. Muitos profissionais, focados em criar e conceber idéias, não possuem conhecimento adequado (e atualizado) sobre o que realmente é de direito deles, visando a integridade de seus portfólios e, inclusive, sua própria imagem pessoal.
No Braincast 92, Saulo Mileti, Guga Mafra e Cris Dias recebem o advogado Marcos Bruno, sócio da Ópice Blum Bruno Abruzzio Vainzof Advogados e especialista em Direito de Imagem. O que realmente é Direito de Uso de Imagem? E Royalt Free? Até onde a lei protege seus projetos? O que fazer em caso de cópia ou plágio?
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Esse episódio do Braincast é um oferecimento de iStock
Você sabia que a iStock:
1) Faz parte da Getty Images e é uma das maiores comunidades criativas de crowdsourcing do mundo?
2) Tem 100% do conteúdo feito pelos usuários?
3) Tem material de 125 mil artistas?
4) Tem mais de 12 milhões de arquivos?
5) Não tem só foto? Tem ilustrações, vídeos, áudios, animações em flash!
6) Você também pode ter seu trabalho no banco de dados da iStock? É só clicar aqui!
A iStock tem no site dela várias informações sobre direitos autorais e de imagem, como a explicação do que é Roayalty Free: acesse.
Assista ao Webinar do colaborador Lucato com várias dicas sobre esse e outros assuntos.
Na iStock, existe a preocupação da autorização do uso de imagens, inclusive, ela disponibiliza um modelo de autorização de uso de imagem e de propriedade em seu material de treinamento para os colaboradores.
http://portuguesbrasileiro.istockphoto.com/help/sell-stock/training-
manuals/photography (veja a sessão de direitos legais no menu à direita)
Desafio Criativo:
A vitrine do episódio de hoje foi feita por Claudio Slam. Ele e todos os outros participantes vão ganhar 10 créditos em sua conta na iStock. Todos serão contatados por e-mail.
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> Profissão: Fotógrafo
> Fotografia no Cinema
> Profissão: Diretor de Arte
> Talento VERSUS Equipamento
> Película VERSUS Digital
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Faça o download ou dê o play abaixo:
> 0h01m50 Comentando os Comentários?
> 0h11m20 Pauta principal
> 1h08m50 Qual é a Boa? – qualeaboadobraincast.tumblr.com
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Post originalmente publicado no Brainstorm #9
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Hearst Magazines UK has today announced chief executive Arnaud de Puyfontaine will be leaving for French media company Vivendi, despite issuing an outright denial of his move only last week.
(TrendHunter.com) These fantasy photos by photographer Elizaveta Porodina have model Laura O’Grady dressed and posing as the evil fairy god mother Maleficent.
Maleficent is the self-proclaimed “Mistress…
The NHL and NBC Sports Network are hoping an on-the-ice and behind-the-scenes reality show can help them both raise their subdued profiles.
The seven-episode series, “NHL Revealed: A Series Like No Other,” comes as NBC tries to build its fledgling sports network in the shadow of ESPN and alongside other challengers such as Fox Sports 1. The NHL, meanwhile, has long trailed football, baseball and basketball in both revenue and TV ratings.
But hockey has gained some wider attention with its annual outdoor Winter Classic game, which proved a hit when it began in 2008 and sparked the addition of five more outdoor games this season. Fans also consider hockey’s experience for live spectators second to none. And the sport boasts some notoriously tough pro athletes — just look at the headlines when a hockey player pulls out his own teeth on the bench. All are elements on which producers, the league and NBC want to capitalize.
It’s common for people to donate money to have a wing of a building or stadium named after them. But what about donating for items that really make a difference? Durham agency McKinney and Urban Ministries of Durham “are offering naming rights to every small item that, in totality, helps them change a person’s trajectory in life.” You could lend your name to a plunger, a light bulb, a bus pass.
The project, Names For Change, attempts to raise money for Urban Ministries of Durham so they can provide food, shelter and a hope for the future to those in need this holiday season. Names For Changes was created by Jenny Nicholson and Nick Jones, the folks responsible for Spent: the interactive game that teaches people how difficult it is to live in poverty by positioning the player as an unemployed single parent who must make it through a month with $1,000 left in their savings account. Names For Change wants to lend people’s names to every day items because they ”want you to see how critical every item is to helping us fight homelessness.” Like Spent, it helps raise awareness by educating people about the importance of things they take for granted.
The Names For Change site is well designed. As you scroll down the page, you see different items that you can donate to lend your name to. Next to each item is its cost. There are also inspiring audio clips from the Program Director and Head Chef at Urban Ministries of Durham, as well as current and former residents. At the bottom of the page is the amount raised, and the fundraising goal. Currently the project has raised just $10,332 of its $100,000 goal, or enough to help two people out of homelessness. If you’d like to help make a difference (and have your name attached to an everyday item that means everything to those who truly need it), head on over to Names For Change now. And if you haven’t already played Spent, give it a try. Then, make all your Republican friends play it.
New Career Opportunities Daily: The best jobs in media.
Après son excellente série Face Illustrations, le photographe russe Alexander Khokhlov est de retour avec un nouveau concept unique et beaucoup plus de couleurs. Une collaboration avec la make-up artist Valeriya Kutsan, pour une transformation des visages de plusieurs modèles en peinture.
There’s no shortage of people watching video online and certainly no shortage of data detailing that video viewing. It’s Ooyala’s job not only to manage and deliver digital video, but to help media firms understand who their viewers are, and give them what they’re looking for based on up-to-the-minute information.
As the company’s chief data scientist for two years, Matt Pasienski spends his time turning “crazy messy data sets into something meaningful for our customers.” But the sheer volume and speed with which data rushes towards him and his team means he needs more than his PhD in physics to make sense of it all. For Mr. Pasienski, the most important trait he or anyone else in his line of work needs is curiosity.
“I’m insanely inquisitive, which perhaps more than my education makes me qualified for this job,” he said.
The Advertising Association is holding an event at the House of Commons this evening (26 November) to promote its Advertising Pays report.
We hope you’re ready for Thanksgiving, because the Turkey Day items are starting to pour in. If you’ve noticed that the word “turkey” rhymes with the word “twerky” and find this funny, then you’re in for a treat. For whatever reason (blame Miley), twerking turkeys seem to be a thing this year, and the folks over at independent full-service Dallas agency Firehouse couldn’t resist getting in on the action. Maybe they were just in a celebratory mood after being named creative AOR for San Antonio-based Mexican restaurant chain Taco Cabana last month.
They’ve created a video full of twerking turkeys (actually people dressed in turkey costumes), entitled “Happy Twerky Day.” That pretty much sums things up: dudes holding speakers blasting dance music while people twerk, dressed up as turkeys. If you find that premise funny, you’ll get a good chuckle out of the above video. If you don’t, you’d probably be better off spending that 58 seconds elsewhere. And if all that turkey twerking still isn’t disturbing enough for you, try this GIF of a Miley Cyrus twerking turkey. Or don’t, if you’d still like to sleep at night.
New Career Opportunities Daily: The best jobs in media.
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