Hasta La Creative!

Commercial radio stations have increased market share against the BBC in the past three months, according to latest Rajar figures published today (24 October).

Paper Magazine’s editorial director has never been shy about being seen. Now he’s increasingly using Twitter and Instagram to be heard.

A sabedoria popular costuma dizer que palavras valem prata, mas o silêncio vale ouro. E se, um dia, as palavras sumissem e restasse somente o vazio preenchido por um espaço em branco? Hoje, os leitores do The New York Times se encontraram nesta situação, ao se deparar com duas páginas do jornal praticamente em branco, a não ser pelo cabeçalho, número da página e, no rodapé de uma delas, uma URL, wordsarelife.com.

A ação, realizada sem explicação alguma, pegou muita gente de surpresa e criou enorme buzz. A resposta ao mistério estava na tal URL, que se apropriou do silêncio criado pelo vazio para nos lembrar que, apesar de tudo, palavras são vida.

Basicamente, esta é a principal mensagem de A Menina que Roubava Livros, romance de Markus Zusak que ganhou versão cinematográfica produzida pela Fox e que estreia nos EUA em novembro (no Brasil, a previsão é fim de janeiro).

Foi para divulgar o filme que o estúdio convocou a agência 42 West, que resolveu mostrar na prática a importância da palavra escrita, e como as pessoas se sentiriam se um dia abrissem os jornais e descobrissem que elas desapareceram.

Apesar de todo o zum-zum-zum em torno do livro – que eu li e não gostei -, a ação foi muito bem sacada e mereceu toda a atenção recebida. Só imagino quanto não deve ter custado esta brincadeira. No final, o silêncio vale ouro, sim, mas não podemos nunca nos esquecer de que palavras são vida.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) The Madame Figaro France October 2013 edition features model Vanessa Paradis wearing Chanel from head-to-toe while frolicking outdoors in a serene grassy setting.

There’s something utterly…

Après avoir déjà pu parler de son talent pour la typographie, l’artiste new-yorkaise Dana Tanamachi a réalisé récemment « Flourish », un projet personnel fait en collaboration avec Andrew Ryan Shepherd à découvrir en vidéo dans la suite. Une fresque typographique dorée magnifiée par le vidéaste.

(TrendHunter.com) If you’re looking to add a burst of color and personality to your ordinary decor, then these DIY geometric wall decals will definitely transform any room into an eye-catching sight.

By…

Just a month after Arby’s named a new CMO, the chain has begun an agency search.

Arby’s recently circulated a request-for-information to prospective creative agencies, according to executives familiar with the RFI; the search is being overseen by Joanne Davis Consulting. It’s believed that Arby’s media agency, Interpublic’s Initiative, is not affected by the search. Arby’s declined to comment.

The creative account has been at MDC Partners’ CP&B since February 2012, when Arby’s then-new CMO, Russ Klein, moved the business from Omnicom’s BBDO without a review. BBDO won the account in December 2010. It is unclear if CP&B will be defending the business; the agency declined to comment.

Continue reading at AdAge.com

Les créatifs anglais de Springetts ont réalisé pour la marque « Williamson Tea » ces récents packagings de thés très réussies. Des créations d’une grande qualité réinterprétant le symbole de la marque, l’éléphant. Le tout est à découvrir dans une série d’images dans la suite de l’article.

360i has promoted Sarah Hofstetter to chief executive officer and Jared Belsky to president of the agency. Ms. Hofstetter has served 360i for eight years, most recently as president. She has been a driving force behind the agency’s evolution and quickly expanded its services to help clients keep pace with consumer-behavior change. In her new role as CEO, she will be responsible for leading the agency in the U.S., while retaining global leadership over the agency’s brand-marketing practice. Ms. Hofstetter is taking over as CEO for Bryan Weiner, who is now the chairman and global CEO of 360i. Mr. Belsky most recently served as the exec VP of 360i. Under his leadership, the agency has experienced triple-digit growth and been repeatedly recognized by Forrester Research as a leader in the industry. In his new role, Mr. Belsky will be charged with driving accelerated innovation and growth in the U.S.

Jeffrey Painting has been named senior VP, chief sales officer-business services at Time Warner Cable. Mr. Painting brings 25 years of experience in sales within the business-communications industry, holding several positions with increasing leadership responsibilities. He most recently served as the president of business sales and care at CenturyLink. Prior to joining CenturyLink in 2008, he held several business-sales roles and leadership positions during an 18-year span at BellSouth Corporation. Mr. Painting holds a BS in business administration from the University of Richmond and a MBA from Emory University.

Janelle Schwartz has been appointed VP-sales and marketing to oversee sales, marketing, e-commerce, revenue management, public relations and social media for M&R Hotel Management. Previously, Ms. Schwartz was VP-sales and marketing for Stonebridge companies. She was also the director of sales and marketing for Hilton Waikiki Beach in Honolulu, overseeing the resort’s sales, catering, and revenue-management teams and managing public relations and advertising. Ms. Schwartz earned an MBA in communications at Stanford University.

Continue reading at AdAge.com